How does Auto-Allocate provide faster results?

The upside is clear: more visitors see the variations that perform best. And as a single variation pulls ahead, even more visitors get diverted to that winning experience, while the test was still running. This method is especially helpful if the A/B activity being run is happening during a core business moment such as a holiday, product launch, or world news event.

How can Auto-Allocate provide higher revenue?

Auto-Allocate finds the winner faster than a manual A/B split, and also allows you to exploit that winner immediately–capturing upside revenue that would have been lost in a traditional or manual approach. Because Auto-Allocate directs more traffic to the experience with the highest conversion rate, it can increase your revenue while the activity runs and learns.

In the following example, Auto-Allocate gained more revenue during the test by pushing more traffic (40%) to Experience D, which had the highest conversion rate.

Auto-allocate provides higher revenue illustration

In what cases should I stick with manual traffic allocation?

When you must rank-order how every experience performed relative to the others, a manual A/B test is most applicable. Auto-Allocate finds and exploits top performers but does not guarantee differentiation among the lower performing experiences. Use manual traffic allocation for complete control of how much of your visitor traffic sees each test variant and for customization of the statistical thresholds that are relevant for your business.

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Ready to launch your first Auto-Allocate activity? Learn how here.

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