Exclude duplicate offers

Prevent offers from the offer library from being duplicated when used in different locations in Automated Personalization activities.

You might have an activity, for example, with six locations on a page with 12 offers. There is a chance that the same offer could be placed in one or more locations in the activity. This feature prevents duplicate offers from displaying at the same time in different locations within the same activity.

Click the Configure gear option > Duplicate Offers, then click Allow Duplicates or Disallow Duplicates.

Duplicate offers options

Exclude specific experiences

Exclude specific experiences if you want to exclude certain offer combinations from your Automated Personalization activity.

There might be certain combinations that don’t work together, or you might be limiting the number of experiences tested to decrease traffic requirements for your activity.

  1. While creating or editing an AP activity, click Manage Content in the header bar.

    Manage Content link

    The Experiences list shows each experience generated from the permutations of all content and location options.

  2. Exclude experiences, as desired.

    You can exclude specific experiences by hovering over the desired experience and then clicking the exclude icon.

    Exclude experience by hovering

    Or you can batch exclude experiences by selecting the checkbox for the relevant experiences and then clicking the Exclude icon in the top-right corner of the dialog box. The Exclude icon displays when one or more experiences are checked.

    Batch exclude experiences

    You can filter this list view to see only excluded or only included activities by clicking the Status drop-down list.

    The experiences are now excluded from the activity and their Status show as Excluded.

    Excluded experiences

Exclude default content

Sometimes, you might not want to include your default content as part of your Automated Personalization activity. How you access this setting is different from creating exclusion groups. You can use this method to have only one offer (different from your default content) in a location as part of your AP activity.

Excluding default content is a great way to change the look and feel of the rest of the page to suit the offers you are testing with your AP activity. For example, suppose you want to match the color palette of the offers you are testing, you could change the background color of your page and exclude the default background color.

To exclude default content using the Visual Experience Composer (VEC):

  1. While creating or editing an AP activity, select the content you want to replace and click to access Change Text/HTML, Change Image, or Change Background Color.

  2. In the dialog box, create your new content and uncheck Include to the right of the default content (or uncheck the Default Image/Video in the Select Content screen).

    Depending on the content or offer type, the Include checkbox is in a slightly different place.

    For Text/HTML content:

    Include checkbox in Edit Text/HTML dialog box

    For Image/Video content:

    Include checkbox in Select Content dialog box

    For background color:

    Include checkbox in Edit Background Color dialog box

  3. Click Save.

    You can see the experiences created from the offers you specified under Manage Content. You notice that no experiences are created in Manage Content using the default offer you excluded.

    exclude_content_vec_4 image

To exclude default content using the Form-Based Experience Composer:

  1. While creating or editing an AP activity, click Change Text/HTML or Change Image Offer under Content.

  2. In the dialog box, create your new content and uncheck Include to the right of the default content (or uncheck the Default Image/Video in the Select Content screen).

    Depending on the content or offer type, the Include checkbox is in a slightly different place.

    For Text/HTML content:

    exclude_content_form_1 image

    For Image/Video content:

    exclude_content_form_2 image

  3. Click Save.

    You can see the experiences created from the offers you specified under Manage Content. You notice that no experiences are created in Manage Content using the default offer you excluded.

    exclude_content_form_3 image

Target


Adobe Target Maturity Webinar Series

Adobe Customer Success Webinars

Tuesday, Feb 4, 4:00 PM UTC

Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.

Register