Considerations

Consider the following information when targeting mobile devices:

Targeting devices running iOS 12.2 or later

Due to the new changes introduced in iOS 12.2, creating an audience with rules defined by Device Marketing Name and Device Model that specify iPhone Models is impacted. Target can no longer target users who have iPhones with iOS 12.2 (or later) installed on them. However, if those users do not have iOS 12.2 (or later), then the iPhone Model targeting continues to work correctly.

The iOS 12.2 (or later) update does not affect the identification of the following models because these models do not support upgrading to iOS 12.2: iPhone, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4s, iPhone 5, iPhone 5c, iPad, iPad 2, iPad / Retina display, iPad Retina (4th Generation), iPod Touch 4, and iPod Touch 5.

Targeting devices running Safari 14.0.2 (or later)

When using mobile rules to target devices running Safari version 14.0.2 (or later) on macOS, due to a known issue involving Apple’s user agents and DeviceAtlas, Target incorrectly identifies Safari on Mac and iPad devices. This issue will be addressed in the future.

Training video: Creating Audiences

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories

Target


Adobe Target Maturity Webinar Series

Adobe Customer Success Webinars

Tuesday, Feb 4, 4:00 PM UTC

Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.

Register