Create experience in Experience Targeting (XT) activities

The Visual Experience Composer (VEC) in Adobe Target provides a visual interface for editing the experiences on your page in an Experience Targeting (XT) activity.

  1. Select the elements that you want to change and make the desired changes.

    While creating an Experience Targeting activity, step one of the three-part guided workflow (Experiences) displays the default Experience A with an All Visitors audience.

    All Visitors audience

    Any changes you make now apply to Experience A. In a step below, you click Add Experience Targeting to create additional experiences.

    As you hover over the elements on your page, the elements are highlighted. Any highlighted element can be altered using the VEC. For a list of actions that can be performed on an element to change the experience, see Visual Experience Composer Options.

    note note
    By default, the VEC does not allow changes to elements containing JavaScript, such as rotating banners. You can disable JavaScript to alter those elements using the VEC.
  2. To create additional experiences, click Add Experience Targeting.

    Add Experience Targeting link

    The Add Audience dialog box displays. To target an experience to an audience, select the audience before you add the experience.

    The audience library contains audiences that have previously been defined, including some common audiences that are pre-built as a part of Target. You can select an audience from the library or create a new audience.

    In addition to selecting an existing audience, you can combine multiple audiences to create ad hoc combined audiences rather than creating a new audience. For more information, see Combining Multiple Audiences.

    When creating an audience, you can select a location and specify parameters for that location. Under Custom (Create Audience > Custom), select the location, then specify the desired parameters.

    note note
    Audiences are automatically imported in the background when you open the audience list and the imported audiences are more than ten minutes old.
  3. Select one or more audiences to target with the experience, then click Done.

    Experience B

    Experience B now displays in the preceding illustration and this experience is targeted to the US Visitors audience.

  4. Select the elements that you want to change for this experience and make the desired changes, as explained in Step 1 above.

  5. Repeat the preceding steps to create additional targeted experiences, as needed.

  6. Click Next when you are finished designing your experiences.

    The activity diagram displays:

    XT Targeting diagram

    note note
    You can deliver an image from a source other than your main page (such as an image hosted on and delivered on Images hosted elsewhere do not display in the thumbnail of the page shown in the flow diagram.
  7. (Conditional) Drag and drop audience and experience pairs while creating or editing Experience Targeting activities to arrange the pairs in the desired order.

    Visitors are evaluated for experiences in order, from top to bottom.

    Move experiences

    Experience Targeting assumes that order matters. If a visitor falls into the first audience and experience pair, the first experience is delivered.

    For example, suppose you were not aware that order matters while creating an Experience Targeting activity. You later realize during testing that visitors that you think should qualify for experiences B or C are instead qualifying for experience A. This could be because the audiences are not mutually exclusive and are not in the proper order (for example, experience A = United States, experience B = San Francisco, and experience C = California). In this scenario, all users from the United States qualify for experience A, even if they are in San Francisco or elsewhere in California. You can reorder the audience and experience pairs from most restrictive to least restrictive (San Francisco > California

    United States) without recreating the entire activity.

    If you have an All Visitors audience, ensure that it is not the first audience in the diagram. An experience targeted to “All Visitors” can be used as the last experience in the Experience Targeting activity to “catch” any visitors that have not fallen into any other experience.

Rename or edit an experience

You can click the Edit icon (the vertical ellipsis) on an experience in an Experience Targeting activity and choose from the following options, as necessary:

  • Rename
  • Edit

Rename and Edit options

Delete an experience

On the Experiences page (the first step in the three-step guided workflow), click the vertical ellipsis > Delete.

Delete experience

Duplicate an experience

You can copy an experience in an Experience Targeting activity so you can make minor changes to it without having to recreate the entire experience.

On the Experiences page (the first step in the three-step guided workflow), click the vertical ellipsis > Duplicate.

Duplicate experience

Training videos:

The following videos contain more information about the concepts discussed in this article.

From A/B Testing to Experience Targeting

This video describes how to take A/B testing to the next level with Experience Targeting (XT).

  • Describe the three-step guided workflow to configure an Experience Targeting activity
  • Describe how to deliver location-specific content to audiences in different geographic areas
  • Describe how to reorder experiences to ensure that the right content is delivered to the right audience

Activity Types (9:03)

This video explains the activity types available in Target. Experience Targeting is discussed beginning at 5:15.

  • Describe the types of activities included in Adobe Target
  • Select the appropriate activity type to achieve your goals
  • Describe the three-step guided workflow that applies to all activity types

Using the Visual Experience Composer

This video provides information about using the Experience Targeting (VEC) options.

  • Change the content of a page
  • Change the layout of a page