Scenario

You are testing two experiences, a geo-targeted banner versus a generic banner. The banner for each geography needs to be different, but the overall test is to determine whether geo-targeting is better than showing generic content. If you set up a separate experience for each location, you would actually be measuring how each geo performs against the other, rather than whether geo-targeting helps meet your success goals when measured against the generic banner.

In this case, what you need are geo-specific versions of the experience, so you can test the geo-targeted experience against a non-geo-targeted control.

  1. Create an A/B activity as you normally would.

    When configuring the experience that will have multiple versions, select the audience for each version, as shown in the following steps.

  2. Select the experience, then click Configure > Multiple Audiences.

  3. Click the Add Audience icon ( Add icon ) in the Experience Audiences pane, then select the first audience you want to target. Repeat for each audience.

    If the audience does not yet exist, click Create Audience and set it up.

    If a visitor qualifies for more than one audience, the content for all audiences is returned, with the last one in the list actually rendering on the page.

  4. Continue setting up the activity.

Best Practices

  • Choose mutually exclusive audiences. If the activity was created in the VEC, if a visitor matches more than one audience, the content for each audience is returned, with the content for the audience listed last displaying on the page.
  • Activity-entry audiences defined in the diagram are combined with the experience audiences using an AND condition. To enter the activity, a visitor must qualify for the activity audience, and one of the experience audiences.
  • Add the same audiences as segments for reports. This helps you look at the test results at the high level of experience A versus B, and at the lower level of experience A versus B for just “browser lang ja_JP.” This works only for Target-based reports, not Analytics-based reports.

Target


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