Scenario
You are testing two experiences, a geo-targeted banner versus a generic banner. The banner for each geography needs to be different, but the overall test is to determine whether geo-targeting is better than showing generic content. If you set up a separate experience for each location, you would actually be measuring how each geo performs against the other, rather than whether geo-targeting helps meet your success goals when measured against the generic banner.
In this case, what you need are geo-specific versions of the experience, so you can test the geo-targeted experience against a non-geo-targeted control.
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Create an A/B activity as you normally would.
When configuring the experience that will have multiple versions, select the audience for each version, as shown in the following steps.
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Select the experience, then click Configure > Multiple Audiences.
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Click the Add Audience icon (
If the audience does not yet exist, click Create Audience and set it up.
If a visitor qualifies for more than one audience, the content for all audiences is returned, with the last one in the list actually rendering on the page.
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Continue setting up the activity.
Best Practices
- Choose mutually exclusive audiences. If the activity was created in the VEC, if a visitor matches more than one audience, the content for each audience is returned, with the content for the audience listed last displaying on the page.
- Activity-entry audiences defined in the diagram are combined with the experience audiences using an AND condition. To enter the activity, a visitor must qualify for the activity audience, and one of the experience audiences.
- Add the same audiences as segments for reports. This helps you look at the test results at the high level of experience A versus B, and at the lower level of experience A versus B for just “browser lang ja_JP.” This works only for Target-based reports, not Analytics-based reports.
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