Browser options

Target or exclude activity entrants based on their browser type, language, or version.

Type

Target or exclude a certain browser.

Select Type, then choose either equals or does not equal.

  • Equals: Target the selected browsers.
  • Does not equal: Exclude the selected browsers.

Select one or more browsers. Multiple options are connected with an OR.

Language

Target or exclude certain browsers that are set to use specific languages.

For example, if an offer is available only in English, you might target browsers with their language set to English. Or, if your page is not double-byte enabled, you might exclude browsers set to East Asian languages.

Including or excluding browser language can provide more accurate visitor targeting than targeting based on geography in cases where language is more important than location. For example, if you are offering an article written in English, you could either target English-speaking countries, or you could target browsers that are set to English. Targeting to the browser makes the article available to English speakers in countries where English is not the primary language.

Select Language, then choose either equals or does not equal.

  • Equals: Target the selected browser languages.
  • Does not equal: Exclude the selected browser languages.

Select one or more languages. Multiple options are connected with an OR.

The following browser languages can be targeted or excluded:

  • English
  • French
  • German
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish
  • Traditional Chinese

Version

Target or exclude certain browser versions.

For example, if your page does not appear correctly in Internet Explorer version 11 or earlier, you can create an audience that excludes those versions. In that case, you would set up a rule where the browser type equals Internet Explorer and add a second rule where the version is less than or equal to 11.

Select Version, then choose an operator:

  • Equals
  • Does not equal
  • Is greater than
  • Is greater than or equal to
  • Is less than
  • Is less than or equal to

Type the version number. Only major versions can be entered in the text field. The specified version includes any minor version of that release. For example, if you specify version 10, visitors on version 10.1 are also included.

Multiple options are connected with an OR.

Training video: Creating Audiences Tutorial badge

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories

Updates for iPad and iPhone in Browser audience attributes (April 30, 2024)

Adobe Target lets you target on any of several category attributes, including users who use a specific browser or browser options when they visit your page.

Starting with the Target Standard/Premium 24.3.1 (March 4-6, 2024), built-in audiences created using the Target UI, such as Browser:iPad and Browser:iPhone have been updated to perform proper targeting for iPad and iPhone using profile.mobile.deviceVendor, profile.mobile.isMobilePhone and profile.mobile.isTablet.

Built-in audiences created using the Target UI, such as Browser:iPad and Browser:iPhone, will be automatically moved over to the new Audience definition and requires no action on the customers’ side. However, going forward, you should use the settings described below.

If you use user.browserType in any profile scripts to check if it is an iPhone or iPad (for example, user.browserType == 'iphone' or user.browserType != 'ipad'), those profile scripts should be changed as instructed below before April 30, 2024 to ensure that these audiences continue to function as expected.

JavaScript audiences are legacy audiences using Target expressions that were deprecated with the Target Classic UI. These audiences can be modified via API only. Customers must update these audiences only if continuing to use legacy audiences in activities.