Browser

Last update: March 6, 2024

You can target users who use a specific browser or specific browser options when they visit your page.

The following browsers can be targeted:

  • Chrome
  • Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge
  • Opera
  • iPad
  • iPhone
IMPORTANT
Starting with the Target Standard/Premium 24.3.1 (March 4-6, 2024), built-in audiences created using the Target UI, such as Browser:iPad and Browser:iPhone have been updated to perform proper targeting for iPad and iPhone using profile.mobile.deviceVendor, profile.mobile.isMobilePhone, and profile.mobile.isTablet.
This update requires no action on the customers’ side. The labels in the Target UI will be changed in the future and will be announced in Target release notes (current) when these changes are made.

There are two ways to target browsers:

  • Pre-built Audience: Use the pre-built audience if you want to target only visitors who use a specific browser to visit your site. For example, if you are offering a Chrome extension, you would target only Chrome users.

    1. When setting up your activity, select the browser from the drop-down list.

      This option targets the activity only to visitors who use the specified browser.

      Target Chrome users

  • Customized Browser Audience Rule: A customized audience lets you target multiple browsers, or to set up rules or exclusions for specific browsers, browser versions, or browser languages. This functionality provides significant flexibility when targeting an activity based on browser attributes.

    1. In the Target interface, click Audiences > Create Audience.

    2. Name the audience and add an optional description.

    3. Drag and drop Browser into the Audience Builder.

      Rules > Browser

    4. Click Select, then select one of the following options:

      • Type: Target or exclude a certain browser. See Type.
      • Language: Target or exclude certain browsers that are set to use specific languages. See Language.
      • Version: Target or exclude certain browser versions. See Version.

    5. (Optional) Set up additional rules for the audience.

    6. Click Done.

    The following example shows an audience that includes Microsoft Edge users on versions 91 or 92:

    Target Edge 91 or 92

Browser options

Target or exclude activity entrants based on their browser type, language, or version.

Type

Target or exclude a certain browser.

Select Type, then choose either equals or does not equal.

  • Equals: Target the selected browsers.
  • Does not equal: Exclude the selected browsers.

Select one or more browsers. Multiple options are connected with an OR.

Language

Target or exclude certain browsers that are set to use specific languages.

For example, if an offer is available only in English, you might target browsers with their language set to English. Or, if your page is not double-byte enabled, you might exclude browsers set to East Asian languages.

Including or excluding browser language can provide more accurate visitor targeting than targeting based on geography in cases where language is more important than location. For example, if you are offering an article written in English, you could either target English-speaking countries, or you could target browsers that are set to English. Targeting to the browser makes the article available to English speakers in countries where English is not the primary language.

Select Language, then choose either equals or does not equal.

  • Equals: Target the selected browser languages.
  • Does not equal: Exclude the selected browser languages.

Select one or more languages. Multiple options are connected with an OR.

The following browser languages can be targeted or excluded:

  • English
  • French
  • German
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish
  • Traditional Chinese