Reporting Settings
-
Reporting Source: Specify which solution data is collected from:
- Adobe Target
- Adobe Analytics
- Adobe Customer Journey Analytics
If a reporting solution is specified in your account settings, the specified solution is used and this setting is not visible.
You cannot change your reporting source after the activity goes live to keep reports consistent.
Adobe Analytics: See Adobe Analytics as the reporting source for Target to learn about the differences between the reporting solutions and the advantages of each.
When selecting Analytics as the reporting source for Target (A4T), you select an Analytics report suite to receive Target activity data. To do this, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Only report suites that are provisioned to connect to Target are available for selection. If you don’t see the report suite that you expect, first try logging out and logging back in to the Adobe Experience Cloud to try again. If the report suite is still missing from the list, contact Customer Care.
Analytics for Target (A4T) requires a tracking server to report results correctly. A default tracking server displays in the Tracking Server field. If you use more than one tracking server, ensure you include the correct tracking server in this field. See Using an Analytics Tracking Server for more information.
Adobe Customer Journey Analytics: See Target reporting in Adobe Customer Journey Analytics for more information about the integration between Adobe Customer Journey Analytics and Target.
-
Goal Metric: Select the success metric that determines whether the activity is successful.
-
Additional Metrics: Configure additional success metrics to be used in your reports.
-
Audiences for Reporting: Define audiences that can be used when filtering your reports.
Adobe Target Maturity Webinar Series
Adobe Customer Success Webinars
Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
Register