Create JSON offers

Create JSON offers in the Offer Library in Adobe Target for use in the Form-Based Experience Composer.

JSON offers can be used in form-based activities to enable use cases where Target decisioning is required to send an offer in JSON format for consumption in SPA framework or server-side integrations.

JSON considerations

Consider the following information as you work with JSON offers:

Create a JSON offer section_BB9C72D59DEA4EFB97A906AE7569AD7A

JSON example section_A54F7BB2B55D4B7ABCD5002E0C72D8C9

JSON offers are supported only in activities created using the Form-Based Experience Composer. Currently the only way to be able to use JSON offers is via direct API/SDK calls.

Here is an example:

adobe.target.getOffer({
  mbox: "some-mbox",
  success: function(actions) {
    console.log('Success', actions);
  },
  error: function(status, error) {
    console.log('Error', status, error);
  }
});

The actions passed to success callback is an array of object. Assuming that we have a single JSON offer, that has this content:

{
  "demo": {"a": 1, "b": 2}
}

The actions array has this structure:

[
 {
   action: "setJson",
   content: [{
     "demo": {"a": 1, "b": 2}
   }]
 }
]

To extract the JSON offer, you iterate through actions and find the action with the setJson action, and then iterate through the content array.

Use case section_85B07907B51A43239C8E3498EF58B1E5

Let’s say the following JSON offer gets delivered to your web page:

{
    "_id": "5a65d24d8fafc966921e9169",
    "index": 0,
    "guid": "7c006504-c6f7-468d-a46f-f72531ea454c",
    "isActive": true,
    "balance": "$2,075.06",
    "picture": "https://placehold.it/32x32",
    "tags": [
      "esse",
      "commodo",
      "excepteur"
    ],
    "friends": [
      {
        "id": 0,
        "name": "Carla Lyons"
      },
      {
        "id": 1,
        "name": "Ollie Mooney"
      }
    ],
    "greeting": "Hello, Stephenson Fernandez! You have 4 unread messages.",
    "favoriteFruit": "strawberry"
}

The following code shows how to access the “greeting” attribute:

adobe.target.getOffer({
  "mbox": "name_of_mbox",
  "params": {},
  "success": function(offer) {
        console.log(offer[0].content[0].greeting);
  },
  "error": function(status, error) {
      console.log('Error', status, error);
  }
});

JSON offer example using Real-time CDP Profile Attributes

Real-time CDP Profile Attributes can be shared with Target for use in HTML and JSON offers.

For more information, see Share Real-time CDP Profile Attributes with Target.

Filtering offers by the JSON offer type section_52533555BCE6420C8A95EB4EB8907BDE

You can filter the Offers library by the JSON offer type by clicking the Type drop-down list, then by selecting the JSON checkbox.