Using a custom recommendation key

You can also base recommendations on the value of a custom profile attribute.

NOTE
Custom profile parameters can be passed to Target through JavaScript, API, or integrations. For more information about custom profile attributes, see Visitor profiles.

For example, suppose that you want to display recommended movies based on the movie that a user most recently added to the queue.

  1. Click Recommendations > Criteria.

  2. Click Create Criteria > Create Criteria.

  3. Fill in the information in the Basic Information section.

  4. In the Recommended Algorithm section, select Item Based from the Algorithm Type list.

  5. Select People Who Viewed This, Viewed That from the Algorithm list.

  6. Select your custom profile attribute from the Recommendation Key list (for example, Last Show Added to Watchlist).

Viewing criteria information

You can view criteria details by clicking the desired criteria in the Name column.

The Attributes and Details sections let you view general information about the selected criteria, including its Name, Description, Industry Vertical, Page Types, Recommendation Key, Recommendation Logic, Algorithm ID, and Last Modified information (date and who modified the algorithm).

The Usage section lets you view a list of activities that reference the selected criteria.

NOTE
The Algorithm Usage feature is currently supported for Recommendations activities only. This feature is not currently supported for A/B Test, Auto-Allocate, Auto-Target, and Experience Targeting (XT) activities that include recommendations as an offer.

Target


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