Release Notes 2026 release-notes-2026

When you preview your content, Journey Optimizer now automatically checks the web links it contains and flags broken, insecure, or unreachable URLs before you send.

This capability is available in Limited Availability for a set of customers. Contact your Adobe representative to request access.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026

A new Channel Content plugin is now available in Coworker, bringing campaign copy, image, and assembled email HTML skills together under one plugin from strategy to deployment. The following skills are available under the Channel Content plugin:

• Orchestrate Content Authoring.
• Explore Content Strategy
• Content Brief
• Generate Content
• Check Content Readiness
• Revise and Regenerate Content
• Generate Image
• Assess Content Design
• Save Channel Content
• Build Email from Figma
• Brand Lookup

For more information, refer to the detailed documentation.

Availability date: September 24, 2026

Coworker now has a new set of Content Management MCP tools, letting you discover and manage Journey Optimizer content assets through natural language prompts. Ask it to list or retrieve content templates, fragments, landing pages, and journey/campaign inline message content. It can also create content, update templates, and create, update, clone, and publish fragments — plus update inline channel action content directly in journey and campaign.

For more information, refer to the detailed documentation.

Availability date: September 3, 2026

Creating or editing an Event Mapping now uses a new **visual mapping builder**: select a schema, pick fields from a searchable field selector, map each field to a loyalty event field with per-row connection status, and preview the auto-generated JSONata expression, with the option to switch to manual JSONata editing at any time.

In addition, "Event Definitions" in Loyalty admin have been renamed to "Event Mappings", with a refreshed list view that shows the human-readable Experience event schema name.

For more information, refer to the detailed documentation.

Availability date: September 22, 2026

The Loyalty Performance menu now includes **Opportunities** and **Trend** tabs, which surface AI-detected trends and gaps such as tier progression friction or challenge task drop-off, each with a projected impact and a one-click "Create with AI" action to generate a challenge that addresses it.

In addition, marketers can request **challenge opportunities** directly in Coworker's conversational interface, getting grounded challenge ideas based on real loyalty program trends and turning them into live challenges without leaving the chat.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026

Reviewing channel content required opening each activity individually, one at a time — slow and error-prone on journeys with many channel activities, especially where personalization means checking multiple treatments or variants per activity. Content preview removes that friction by surfacing a content thumbnail for every channel activity directly in the canvas, with a fullscreen modal to inspect and switch between treatments and variants.

For more information, see the journey canvas content preview documentation.

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Availability date: September 28, 2026

Today, reviewing what changed between two versions of a journey requires manually comparing them inside Journey Optimizer node by node. There's no structured diff, which makes change-review, audit, and pre-publish checks slow and error-prone, especially as journeys grow more complex. This capability lets a customer or AI agent compare any two versions of a journey through Coworker Chat and get back a full-fidelity, **structured diff** - added/removed/modified/moved nodes with field-level detail, changed connections, journey-level property changes, and roll-up counts, without opening Journey Optimizer.

For more information, refer to the detailed documentation.

Availability date: September 24, 2026

The Journey Simulation skill in Coworker automates end-to-end journey validation and lets you easily interpret the results. Note that this feature currently supports only the Quick Simulation flow and does not fully replace the Journey Optimizer manual simulation experience.

For more information, refer to the detailed documentation.

Availability date: September 23, 2026

You can now configure a holdout group for your journeys directly from journey properties. A holdout is a configurable percentage of your target audience that is excluded from entering the journey and receives no communication. By comparing holdout profiles against active profiles in Customer Journey Analytics reporting, you can measure the incremental lift - the true impact - that your journey delivers.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. For full details about the release cycle and availability phases, see Journey Optimizer release cycle.

For more information, refer to the detailed documentation.

Availability date: September 1, 2026

The journey advanced expression editor now integrates AI-powered expression generation: describe the expression you want to build in natural language, and the editor generates ready-to-use code you can apply immediately or refine through follow-up prompts.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: September 1, 2026

Journey Optimizer now expands its real-time mobile personalization capabilities by extending Live Activity support to Android. You can deliver real-time progress updates directly to users, such as order tracking, flight statuses, live event updates, and real-time sports scores.

Beyond supporting iOS Live Activities, Journey Optimizer now manages temporary push tokens for Android Live Updates across its platform configurations. It supports both broadcast and transactional update flows using API-triggered campaigns and headless APIs.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026

Android push notifications previously rendered with a single, fixed layout: images were always center-cropped, and long body text was truncated. This release introduces a template picker at authoring time, allowing marketers to control the layout of Android push notifications.

Following improvements are available:

• Layout selection: New Push Notification Layout picker (Standard / Expanded) when authoring an Android push.
• Standard layout with "Show entire image": Choose cropped-to-fill vs. scaled-to-fit.
• Expanded layout: Multi-line body text with no truncation, plus optional large-icon thumbnail.
• Collapsed body (Expanded layout): Set a separate, shorter body text for the collapsed state.

For more information, refer to the detailed documentation.

Availability date: September 1, 2026

The Email Designer now includes a dedicated Dynamic Media Template component for inserting Dynamic Media Templates from Adobe Experience Manager into your email content. In addition to browsing existing templates, you can now import a Photoshop (PSD) file directly — drag and drop it into the component, or select it from your computer, then choose a destination to store it.

Once your file is imported, select Edit in Dynamic Media Template Editor to open the Dynamic Media Template Editor directly within Journey Optimizer, where you can enable the parameters you want to expose, without leaving the Email Designer. The enabled parameters then become available in the component's Settings tab.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026.

The Email Designer now includes built-in collaboration tools for commenting and resolution, so marketing teams can review, discuss, and finalize email content directly within Journey Optimizer instead of sharing drafts over external tools like chat, email threads, or spreadsheets. Invite collaborators and reviewers, add general or component-specific comments, and reply to, resolve, and manage comment threads — all without leaving the Email Designer.

For more information, refer to the detailed documentation.

Availability date: September 25, 2026.

The Email Designer now includes a built-in Table component, allowing you to structure content in rows and columns directly within your email. Drag and drop the component onto your canvas, customize the number of rows and columns, and style each cell independently to create clear, organized layouts without relying on custom HTML.

For more information, refer to the detailed documentation.

Availability date: September 24, 2026.

Email themes now support dark mode, so each color variant can render with a look tailored to recipients viewing your email in a dark mode-enabled client.

When enabled, a default dark palette is generated automatically for every variant, and you can further customize it with a different palette or your own custom colors — independently from the light mode design, so changes made in one mode do not affect the other.

For more information, refer to the detailed documentation.

Availability date: September 24, 2026.

New APIs are now available for orchestrated campaigns, allowing you to programmatically retrieve orchestrated campaigns and monitor their executions, enabling deeper integration with external systems and automation pipelines.

For more information, refer to the API reference on Adobe Developer.

Availability date: September 28, 2026

Orchestrated campaigns now support automated alerting through the same alerting framework used across journeys and campaigns. Alerts are triggered when a campaign execution fails, times out, and each alert includes what happened, when, where, and a direct link to the Canvas to check further details in the logs.

For more information, refer to the detailed documentation.

Availability date: September 22, 2026

You can now create your own alerts directly on the orchestrated campaign canvas with the new Alert activity. Configure a static, plain-text title and message to notify subscribers when execution reaches the activity. Combine it with a Test activity to trigger alerts based on conditions, such as a query returning fewer profiles than expected.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026

Decisioning is now available for the Web channel. You can use decision policies directly in the web visual editor to deliver the most relevant offers to each visitor.

For more information, refer to the detailed documentation.

Availability date: September 22, 2026

A new Decisioning Explainer skill in Coworker lets you ask, in natural language, why a specific offer was or wasn't shown to a profile or segment, tracing eligibility, capping, ranking, and the candidate pool involved in the decision.

For more information, refer to the detailed documentation.

Availability date: September 16, 2026

A new Rules & Ranking skill in Coworker lets you create, explain, simulate, and optimize eligibility rules and ranking formulas using natural language, without writing or validating PQL syntax by hand.

For more information, refer to the detailed documentation.

Availability date: September 16, 2026

Guided capabilities for onboarding emails and journeys now include the following improvements:

• When you migrate an email, Journey Optimizer identifies the content blocks referenced by that email and surfaces them as action items, so you can migrate the content blocks alongside the email.
• The interface has been improved to make guided onboarding more intuitive.

For more information, refer to the detailed documentation.

Availability date: September 23, 2026

You can now monitor inbound data health directly from Data Management > Monitoring > Edge, with six new graphs covering throughput, latency, and proposition events:

• AJO Inbound Throughput — overall inbound throughput (records per second) over time.
• AJO Inbound Throughput Breakdown — inbound throughput broken down by location.
• AJO Inbound Latency — inbound request latency (in milliseconds), broken down by distribution of values (P50, P90, and more).
• AJO Inbound Proposition Events Throughput — throughput of proposition events (tracking signals generated when a user interacts with, views, or triggers personalized offers) over time.
• AJO Inbound Proposition Events Throughput by Channel — proposition events throughput broken down by inbound channel (CBE, in-app, content cards).
• AJO Inbound Proposition Events Throughput by Event Type — proposition events throughput broken down by event type (dismissed, suppressed, displayed, triggered, interacted, sent).

For more information, refer to the detailed documentation.

Availability date: September 24, 2026

A new Browsing integration configuration type is now available in Adobe Journey Optimizer. This setup lets your define a selector experience, using tables, lists, or cards, so marketers can browse, search, and select items from external APIs directly in Journey Optimizer authoring workflows.

For more information, refer to the detailed documentation.

Availability date: September 30, 2026

You can now reference an audience's enrichment attributes as a data source in Decisioning eligibility rules. Enrichment attributes are additional, audience-specific data - such as the product or item IDs that qualified a profile for inclusion - defined through an Enrich activity in an audience composition. This lets your eligibility logic take into account exactly what triggered a customer's audience membership, without building and maintaining separate audiences for each product or item variation. Enrichment attributes were already available in journey conditions, custom actions, and message personalization; this release extends them to Decisioning.

This capability is only available for a set of organizations (Limited Availability) and currently supports batch audience deliveries only. To gain access, contact your Adobe representative.

Availability date: September 23, 2026

Generating content in Journey Optimizer now sources brand-approved images directly from Adobe Experience Manager Assets Essentials and up. Three modes control the balance: Balanced (Digital Asset Management-first, AI fills gaps, default), Assets (Digital Asset Management-sourced), and Creative (AI).

For more information, refer to the detailed documentation.

Availability date: August 5, 2026

Journey Optimizer now supports up to five PDF attachments total per email in API-triggered campaigns, including both static and recipient-specific PDFs. Recipient-specific PDF files are fetched securely from Data Landing Zone and attached at send time, with each file's location passed directly in the API payload. This allows existing upstream document generation systems to remain in place, with Journey Optimizer handling delivery.

Supported use cases include invoices, statements, tickets, contracts, shipping labels, and similar documents that vary per recipient. Personalized PDF attachments are available only for transactional API-triggered email campaigns and are not supported in journeys or orchestrated campaigns.

Larger attachment volumes and sizes are supported via the PDF attachment add-on; for information, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: August 12, 2026

You can now apply Quiet Hours. Quiet Hours let you define time-based exclusions to prevent messages from being sent during specific periods, helping you respect customer preferences and compliance requirements across campaign orchestration use cases.

For more information, refer to the detailed documentation.

Availability date: August 18, 2026

You can now schedule outbound messages to be delivered in controlled batches over time. Ideal for high-volume or time-sensitive campaigns, wave sending also supports better deliverability and helps maintain a strong sender reputation by reducing the risk of being flagged as spam.

For more information, refer to the detailed documentation.

Availability date: August 18, 2026

You can now add LINE actions into your Orchestrated campaigns. This new activity allows you to build and deliver highly personalized content, including text, stickers, images, videos, location data, and rich Flex Messages, to engage your customers seamlessly on the LINE platform. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: August 12, 2026

Journey Optimizer introduces Loyalty Insights, a new CX Coworker skill for asking questions about challenge performance and other loyalty program data ingested into the Loyalty field groups in Adobe Experience Platform.

For more information, refer to the detailed documentation.

Availability date: August 31, 2026

Loyalty Challenges turn loyalty initiatives into engaging, gamified experiences that motivate customers to take valuable actions, such as making purchases, writing reviews, or any desired behavior.

Administrators can use the Loyalty configurations menu to connect Journey Optimizer with your loyalty ecosystem, including reward fulfillment APIs, event definitions, product inventory, exclusions, and identity settings. Marketers can then design standard, streak, or sequential challenges, define tasks and rewards, deliver branded content cards and messages, and monitor performance with AI-powered reporting dashboards. Journey Optimizer generates the journeys that orchestrate each challenge in the background, so teams can focus on the customer experience and business goals.

Loyalty also introduces Coworker skills that let teams perform key challenge operations more efficiently, including creating challenges, setting challenge properties, managing audiences and related configuration, and reviewing insights to monitor challenge participation and reward performance.

This capability is only available for organizations licensed for Journey Optimizer Loyalty. To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: July 28, 2026

Journey Optimizer now introduces Custom channels, a new capability that lets administrators bring any outbound HTTP-based messaging channel — such as WeChat, Kakao Talk, Messenger, or a proprietary provider — directly into Journey Optimizer through a no-code Channel Builder.

Once configured, custom channels are available across campaigns, journeys, and orchestrated campaigns, with the same full set of capabilities as native channels: personalization with the expression editor, content experimentation, preview and proof, out-of-the-box reporting, and consent and governance enforcement.

This fills a gap previously addressed by custom actions, which are limited only to journeys and lack dedicated channel capabilities.

Custom outbound channels are currently available as Limited Availability. To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: July 31, 2026

You can now configure a journey or campaign action to include multiple outbound channels (Email, Push, Mobile message) and let Journey Optimizer automatically deliver through the best channel for each customer. Three optimization modes are available:

• Manual ranking: specify your preferred channel order.
• Customer preference: use the customer's preferred channel from their profile (Experience Data Model Consents & Preferences attribute).
• AI model-based ranking: use machine learning propensity scores to infer the most effective channel per customer.

When the top-ranked channel is unavailable (not opted-in, frequency-capped, or not configured), the system falls back to the next available channel.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: July 22, 2026

Adobe Journey Optimizer now supports Web Application Firewall IP allowlisting for landing pages, enabling organizations to enforce that all incoming requests are routed exclusively through their configured Web Application Firewall infrastructure. With this enhancement, customers can configure Journey Optimizer to reject any direct requests that bypass the Web Application Firewall layer, ensuring that security policies defined in tools such as Imperva are consistently applied.

This capability strengthens the security posture for enterprises with strict network access requirements, giving them full control over the traffic flow to their Journey Optimizer-hosted landing pages.

For more information, refer to the detailed documentation.

Availability date: July 30, 2026

The Email Designer now includes a library of ready-to-use layout modules — such as headers, product cards, information blocks, and footers — that you can drag and drop directly into your email canvas.

Each module comes pre-configured with editable properties (image, title, text, button, links) and can be fully customized through the WYSIWYG interface, speeding up email creation without requiring you to build structures from scratch.

For more information, refer to the detailed documentation.

Availability date: July 29, 2026

Journey Optimizer now includes automated technical validation directly in the Email Designer, helping you catch HTML and CSS issues before sending.

Checks cover unsupported elements such as <script> and <base> tags, empty divs that can break layout in Microsoft Outlook, HTML meta refresh tags, and CSS or HTML size thresholds that trigger rendering failures in Gmail.

Results are surfaced as errors, warnings, or informational notices directly in the authoring panel, with contextual details and one-click fixes where available, so issues can be resolved without leaving the editor.

Previously available in Limited Availability, this capability is now generally available to all customers.

For more information, refer to the detailed documentation.

Availability date: July 16, 2026

A new user interface has been introduced for the journey canvas, delivering improved performance for large journeys, automatic layout for better readability, and a guided authoring experience.

To switch to the new UI, click the New experience button. This setting is saved at the journey level, so the journey reopens in the new experience by default. To revert, click Old experience. Learn more.

Availability date: July 16, 2026

Orchestrated campaigns now support loading a CSV or TXT file directly into the campaign canvas as the targeting audience, without first ingesting the file into Adobe Experience Platform. The file data is consumed at execution time and is not persisted as an Adobe Experience Platform dataset. During file setup, you can define column mappings, data types, NULL handling, and per-column error policies. Rows that fail validation are rejected and logged before the campaign runs, keeping the audience clean without manual pre-processing. This is particularly suited for ad-hoc sends or partner list campaigns where building a full ingestion pipeline is not practical.

For more information, refer to the detailed documentation.

Availability date: July, 6 2026

Transitioning to Adobe Journey Optimizer from another marketing platform is easier with guided capabilities that help you move existing email content and journeys into Journey Optimizer. A dedicated workspace lets you reuse what you have instead of rebuilding from scratch.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: July 30, 2026

Journey Optimizer and Adobe Experience Manager Dynamic Media integration enables open-time personalization for Dynamic Media templates, unlocking hyper-personalized use cases. Customers can create and publish personalized templates in Adobe Experience Manager and use them in Journey Optimizer, with data rendered at open time.

For more information, refer to the detailed documentation.

Availability date: July 30, 2026

You can now set your journey to Simulation. This mode allows you to validate your logic using simulated users. These are temporary profiles created specifically for the simulation, allowing you to test freely without needing to manage persistent test profiles in Adobe Experience Platform.

Previously released in Limited Availability, Journey Simulation is now available to all environments. With this General Availability release, you can now use Journey Agent to generate simulated users and events directly in the Simulation menu.

For more information, refer to the detailed documentation.

Availability date: June 9, 2026

You can now create Journey Fragments in Adobe Journey Optimizer. Journey Fragments are reusable sets of journey nodes that you can build once and drop into any journey across your sandbox. Whether it's an eligibility check, a preferred channel routing logic, or a welcome sequence, fragments help teams move faster and stay consistent, without rebuilding the same logic from scratch every time.

Once created, fragments are stored in a dedicated Fragment Inventory and can be inserted into any journey using the Journey fragments activity.

Previously available in Limited Availability, this capability is now generally available to all customers. Journey fragments also support Sandbox tooling, allowing you to package and export fragments across sandboxes.

For more information, refer to the detailed documentation.

Availability date: June 9, 2026

The Optimize activity now supports Targeting rules which enable you to define specific criteria that customers must meet to qualify for a particular journey path, based on audience segments or profile attributes.

Unlike experimentation, where customers are assigned to paths randomly, targeting uses deterministic logic to ensure that the appropriate audience or customer profile is routed to the intended path.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: June 8, 2026

AI Assistant now operates in the journey advanced expression editor to convert natural-language prompts into valid expressions and conditional logic. Describe the expression you want to build, and AI Assistant generates ready-to-use code you can apply immediately or refine through follow-up prompts.

This capability is available to all customers as a Public Beta.

For more information, refer to the detailed documentation.

Availability date: June 3, 2026

You can now add Decision policies into Direct Mail journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content for each audience member. Direct Mail decisioning also supports batch decisioning use cases, enabling you to export the corresponding offer items for every profile in a given Adobe Experience Platform audience.

For more information, refer to the detailed documentation.

Availability date: June 3, 2026

Two updates are now available to the Simulate content workflow:

• New default path — Clicking Simulate content now opens the Simulate content variations experience by default. From a single screen, you can add sample input manually or from a CSV/JSON file, reuse simulated users, preview rendering, and send proofs. To preview with Adobe Experience Platform test profiles, send proofs with test profile data, or check email inbox rendering and spam reports, click Simulate content, then select Simulate content (AEP profiles) from the dropdown.
• AI-generated content variants — In the Simulate content variations experience, click Generate to use AI to automatically create content variants. The system analyzes your message, detects personalization fields and conditional branches, and fills in realistic values so you can validate rendering without building every variant by hand.

For more information, refer to the detailed documentation.

Availability date: June 9, 2026

Journey Optimizer now includes an option to reduce the size of your email's HTML by stripping unnecessary whitespace, comments, and redundant code — without affecting how the email renders.

This can improve deliverability by avoiding size thresholds that some email providers use to flag or reject messages and may reduce load time for recipients.

For more information, refer to the detailed documentation.

Availability date: June 26, 2026

You can now add rich text to customizable fragments that are used in your emails content.

For example, when using the Text component as an editable field in the Email Designer, you can directly format the content (for example, bold and italics) and insert hyperlinks.

For more information, refer to the detailed documentation.

Availability date: June 19, 2026

Journey Optimizer now includes automated technical validation directly in the Email Designer, helping you catch HTML and CSS issues before sending.

Checks cover unsupported elements such as <script> and <base> tags, empty divs that can break layout in Microsoft Outlook, HTML meta refresh tags, and CSS or HTML size thresholds that trigger rendering failures in Gmail.

Results are surfaced as errors, warnings, or informational notices directly in the authoring panel, with contextual details and one-click fixes where available, so issues can be resolved without leaving the editor.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: June 18, 2026

This release brings several enhancements to make Adobe Experience Manager Content Fragments more usable, more governable, and more production-ready within Journey Optimizer authoring workflows:

• Journey Optimizer now supports fetching Content Fragments from multiple Adobe Experience Manager configurations, including author, publish and authenticated publish tiers.
• Once a fragment is selected, its context is preserved throughout the message, enabling authors to reuse fragment fields across content blocks without reselecting.
• A new dedicated Content Fragments listing page has been introduced in Journey Optimizer for improved lifecycle management; users can identify out-of-sync fragments and trigger manual syncs to stay current.
• Locale and variation support now allows marketers to work with alternate versions of the same Content Fragment more deliberately.
• You now have flexibility in how Adobe Journey Optimizer accesses your Adobe Experience Manager content. This release introduces the ability to switch the source repository for Content Fragments used in your journeys and campaigns.
• Now compatible with Managed Services, you can view, access, and use Adobe Experience Manager Content Fragments directly in Journey Optimizer for personalization. Simply add your Adobe Experience Manager Managed Services repository URL in the configuration settings as a one-time setup.

For more information, refer to the detailed documentation.

Availability date: June 18, 2026

You can now create Journey Fragments in Adobe Journey Optimizer. Journey Fragments are reusable sets of journey nodes that you can build once and drop into any journey across your sandbox. Whether it's an eligibility check, a preferred channel routing logic, or a welcome sequence, fragments help teams move faster and stay consistent, without rebuilding the same logic from scratch every time.

Once created, fragments are stored in a dedicated Fragment Inventory and can be inserted into any journey using the Journey fragments activity.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: May 13, 2026

You can now set your journey to Simulation. This mode allows you to validate your logic using simulated users. These are temporary profiles created specifically for the simulation, allowing you to test freely without needing to manage persistent test profiles in Adobe Experience Platform.

This capability is available to all customers as a Limited Availability with essential capabilities.

For more information, refer to the detailed documentation.

Availability date: May 5, 2026

Orchestrated campaigns can now be linked together by triggering an orchestrated campaign directly from another orchestrated campaign's End activity.

This makes it possible to break complex orchestration logic into smaller, reusable flows that can be called from multiple parent campaigns rather than rebuilt each time. The payload passed at runtime is available for segmentation and personalization in the downstream campaign, so each linked campaign can behave based on the context it receives.

For more information, refer to the detailed documentation.

Availability date: May 20, 2026

Adobe Journey Optimizer now uses AI to detect Decisioning rules and ranking formulas that can be simplified. In the inventory, a red indicator appears on any rule for which the AI has identified an optimization opportunity. Clicking the indicator displays the original expression alongside the AI-suggested version. From there, you can download a file to review how simulated profiles are evaluated by each version and confirm they behave identically, then replace the expression with the optimized one.

For more information, refer to the detailed documentation.

Availability date: May 5, 2026

It is now possible to add deep links to your email content through a dedicated option in the Email Designer. This ensures users are taken directly to the right in-app content instead of being redirected to browsers or app stores, preserving context and engagement.

Note that although the Deeplink option is available to all customers, deep links only work if you have completed the required configuration and mobile app implementation steps.

For more information, refer to the detailed documentation.

Availability date: May 12, 2026

SMS, MMS, and RCS are now unified under a single Mobile Message action in Adobe Journey Optimizer, making it easier to manage all mobile message types from one place. As part of this update, you can now author rich media RCS messages, including images, carousels, and suggested actions, directly in Journey Optimizer through a new native authoring experience.

For more information, refer to the detailed documentation.

Availability date: May 20, 2026

Journey Optimizer now uses the Content Advisor selector, a unified modal for selecting both Experience Manager Assets and Content Fragments. The new selector includes:

• Browsing, searching, and filtering across all assets and fragments.
• AI semantic search: describe what you need in plain language, e.g. "coffee in the mountains", to surface contextually relevant assets based on meaning and content, not just text matches. Multi-lingual queries are also supported.
• Brief upload: upload a marketing brief to automatically surface assets that align with your campaign context based on its content and requirements.
• Dynamic Media renditions: pick and apply image renditions for dynamic assets without leaving the selector.

For more information, refer to the detailed documentation.

Availability date: May 19, 2026

The Integrations feature allows you to connect third-party data sources directly to Adobe Journey Optimizer. By simplifying how you pull in external data and composable content, this feature makes it easier to deliver personalized, dynamic messaging across all your channels.

Previously released in Beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 4, 2026

Orchestrated campaigns now support an Incremental query activity that targets only profiles or events that are newly eligible since the last execution.

This keeps recurring campaigns focused on net-new audiences (new sign-ups, newly qualified loyalty members, and similar segments) while reducing query workloads and avoiding redundant sends over time.

For more information, refer to the detailed documentation.

Availability date: April 30, 2026

With Journey Optimizer, you can now send emails where the transmitting entity (Sender) differs from the authoring entity (From). Email clients that support this will typically render it as "Sender on behalf of From" or show a "via" indicator. Fill in the optional Sender headers fields in the email channel settings to configure this capability.

For more information, refer to the detailed documentation.

You can now configure an optional CC (carbon copy) field in your email channel settings. Unlike BCC, CC recipients are visible to the primary recipient, enabling transparent communication and clearer ownership.

This allows you to automatically copy the right stakeholder on each message—such as a relationship manager or account owner—while ensuring the customer knows who to contact for follow-up.

The CC field supports personalization, so a single configuration can dynamically route copies based on profile data, making it scalable across multiple use cases without additional setup.

For more information, refer to the detailed documentation.

Sandbox Tooling now supports packaging and copying orchestrated campaigns from one sandbox to another. This eliminates the need to manually rebuild campaigns in each environment. When a campaign is packaged, its core dependent objects such as merge policies, messages, are automatically included, so the imported campaign arrives ready to configure and validate. To protect production environments, all imported campaigns land in draft status in the target sandbox, giving teams a review and approval step before any campaign goes live.

For more information, refer to the detailed documentation.

Adobe Journey Optimizer now provides an MCP (Model Context Protocol) server that surfaces campaign, channel configuration, and sandbox operations directly inside any MCP-compatible application. With this integration, different personas can collaborate around the same orchestration data. Instead of writing queries against the Adobe Journey Optimizer REST API or navigating multiple UI screens, you can describe your intent conversationally and let the LLM invoke the appropriate MCP tools. This capability is currently available in Claude Web and Desktop.

This capability is available to all customers in Public Beta.

For more information, refer to the detailed documentation.

You can now use AI models in your ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: April 23, 2026

Adobe Journey Optimizer now includes a new capability that ensures your emails are optimally structured for AI-powered inboxes such as Apple Intelligence and Google Gemini in Gmail.

As AI assistants increasingly control how recipients read and act on email, this feature helps you generate and author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction.

For more information, refer to Optimize email for AI inboxes.

Availability date: April 17, 2026

Adobe Journey Optimizer now includes AI Assistant directly in the personalization editor and the Email Designer that converts natural-language prompts into valid personalization expressions and conditional logic, no syntax expertise required. Describe the personalization you want to achieve, and AI generates ready-to-use code you can apply immediately or refine through follow-up prompts.

The assistant also works in reverse. Select any existing expression and ask it to explain the logic, identify issues, or suggest improvements. This makes it useful not just for authoring new expressions, but for reviewing and debugging existing ones across your team.

For more information, refer to AI Assistant for Personalization Expressions.

Availability date: April 13, 2026

Use the new Optimize node to run A/B tests or multi-armed bandit experiments to determine the best path to meet your business-centric KPIs. This tool allows you to test, vary, and customize communications, sequencing, and timing to best reach your customers.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

As part of the General Availability, this release introduces experiment type selection (A/B or multi-armed bandit) and Scale the winner for unitary journeys.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

Inbox is a mobile functionality, available with Content Cards, that enables customers to create a centralized location within their app or website to display messages sent to their users. This extends the lifetime of marketing communications by ensuring messages remain accessible even after they are dismissed.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

You can now use Decisioning to personalize and optimize the content of your email messages. Leverage Priority Scores, Formulas, or AI Models to display the most relevant offers and content to each recipient.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). With this General Availability release, mirror pages are now supported.

For more information, refer to the detailed documentation.

Availability date: April 6, 2026

URL parameters in tracking and landing page links added to your email messages can now be encrypted, providing an additional layer of security for sensitive parameter data.

• Register and manage encryption keys in the dedicated Administration registry.
• Use the new `Encrypt` helper function in expressions to encrypt sensitive data in URLs for the query parameters you want to protect at render time.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

You can now convert images into email content templates directly in Journey Optimizer. Use AI-powered analysis to automatically generate structured HTML templates from visual references, significantly reducing email design time.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

With Journey Optimizer, you can capture profile attributes through your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

Previously released in Limited Availability for customers in the United States and Australia, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 26, 2026.

A new Test activity is now available in Orchestrated Campaigns. This activity routes workflow execution to different branches based on defined conditions, enabling you to validate campaign logic and configurations before activating live deliveries.

For more information, refer to the detailed documentation.

A new Dataset lookup activity in journeys lets you dynamically retrieve data from Adobe Experience Platform record datasets at runtime — giving you access to information that is not part of the profile or event payload, so customer interactions stay relevant and timely.

Previously released in Limited Availability to a restricted set of organizations, the Dataset lookup activity in journeys is now available to all customers entitled to [dataset lookup](../data/lookup-aep-data.md), while remaining in Limited Availability.

For more information, refer to the detailed documentation.

Following the General Availability of the Action activity in February 2026, legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) in the journey canvas are now deprecated.

You must now use the single Action activity to configure all channel actions, replacing the need for separate channel-specific nodes.

Existing journeys using legacy channel activities continue to function without any changes or migration required.

For more information, refer to the detailed documentation.

Advanced HTML mode for email content templates lets you edit the HTML source of your content in the Email Designer, add advanced expressions (such as conditions) in the source, and toggle between HTML view and Desktop view without losing your changes.

This capability is available in content templates for the Email channel only. It is currently in Limited Availability — contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: March 10, 2026

Enable seamless integration of standard and custom Firefly models, along with approved third-party image models, to provide greater flexibility, control, and brand alignment when generating images.

Choose the right model for your needs:

• Adobe model (powered by Firefly Image Model 4) for immediate image generation without additional setup
• Partner model (powered by Gemini 2.5 Flash) for specialized capabilities
• Custom models (brand-specific models trained on your own assets) for on-brand generation that aligns precisely with your brand identity, style, and visual guidelines.

For more information, refer to the detailed documentation.

Availability date: March 2, 2026

Bring real-time experiences directly to your customers' Lock Screens and Dynamic Island with iOS Live Activity in Adobe Journey Optimizer. Deliver live updates, from order tracking and flight status to event countdowns, live scores and delivery progress, without requiring users to open your app. Keep your audience informed and engaged at exactly the right moment, right where they are.

Previously released in beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 3, 2026

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer and enables you to analyze journeys through a natural language interface. You can now also generate and manage channel-specific content directly in Journey Agent, creating content for channels such as email and push, applying and previewing templates, refining tone and style through prompts, and opening content in Content Designer for in-context editing.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 4, 2026

Journey Optimizer now allows you to monitor the health, training status, and performance of your Decisioning AI models. This allows you to verify training success, troubleshoot failures, and understand impact on your outcomes in order to select the best offers for each customer using AI. Note that this capability is available for Decisioning only (not for legacy Decision Management models).

This capability is currently available for personalized optimization models only (not auto-optimization).

For more information, refer to the detailed documentation.

Availability date: March 9, 2026

Orchestrated campaigns can now be triggered via an API signal. To set this up, configure the target campaign as Triggered by a signal, publish it, then fire it using an API call. Any parameters included in the API call are available as variables within the running campaign. Note that signal-triggered orchestrated campaigns remain batch campaigns and are distinct from API-triggered campaigns.

For more information, refer to the detailed documentation.

In Orchestrated campaigns, you can now set a channel activity to the Transactional category. This applies transactional channel configurations to that activity and is useful when business rules should not apply or when customers' opt-in is not required.

For more information, refer to the detailed documentation.

This capability will be gradually rolled out to all regions over the next few days.

You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: February 24, 2026

Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:

• A simplified native action configuration within the journey canvas.
• The capacity to create multi-action inbound action groups.
• The ability to add optimization to any built-in channel action.
• The ability to add both experimentation and multilingual options to any action.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 20, 2026

Note: All native channels are now accessible through the Action journey activity. Legacy native channel activities will be deprecated with the March release. Existing journeys that include legacy actions will continue to function as is—no migration is required.

You can now schedule messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time.

Wave sending offers the following benefits:

• Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam.
• Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once.
• High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers).

In campaigns, this capability is available to all environments (General Availability). For more information, refer to the detailed documentation.

In journeys, this capability is only available for a set of organizations (Limited Availability) – To gain access, contact your Adobe representative. For more information, refer to the detailed documentation.

Availability date: February 19, 2026

You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: February 19, 2026

Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.

Previously released in Beta, this capability will be available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 13, 2026

A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 10, 2026

Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring:

• Flexible migration scopes (sandbox, offer, or decision level)
• Automated dependency analysis and validation
• Rollback support for completed migrations
• Detailed migration reports with object mappings

For more information, refer to the detailed documentation.

Availability date: February 3, 2026

Gain deeper insight into the health and performance of your custom action endpoints with a new monitoring dashboard and enriched journey step event data. Track successful calls, errors, throughput, response times, and queue wait times to quickly understand when, where, and why anomalies occur.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 3, 2026

You can now personalize and optimize the content of your SMS messages with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.

For more information, refer to the detailed documentation.

Availability date: February 2, 2026

You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.

Experience Decisioning with push notifications requires a specific version of the Mobile SDK. Before implementing this feature, check the release notes to identify the required version and ensure you have upgraded accordingly. You can also view all available SDK versions for your platform in this section.

For more information, refer to the detailed documentation.

Availability date: January 30, 2026

Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: January 29, 2026

Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.

Previously released in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature now includes the ability for customer to queue a campaign action until the completion of Quiet Hours, and the ability to preview the activated Quiet Hours rule.

For more information, refer to the detailed documentation.

Availability date: January 29, 2026

A new Message Export capability is now available for email and SMS channels. This feature allows you to automatically export sent message content to a dedicated Experience Platform dataset, enabling you to:

• Meet regulatory compliance requirements (such as HIPAA)
• Archive messages for legal claims and customer care inquiries
• Retain copies of personalized content sent to individuals

Records are retained in the AJO Message Export Dataset for 7 calendar days from ingestion. During this retention period, you can export them to your own storage via Experience Platform destinations. The feature is enabled at the channel configuration level, giving you granular control over which messages are exported.

This capability is only available for the email and SMS channel, for organizations that have purchased the Message Export add-on offering. For more information, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: January 28, 2026

Direct mail channel is now available in orchestrated campaigns. The Direct mail activity facilitates direct mail sending within your Orchestrated campaign, for both one-time and recurring messages. It serves to automate the process of generating the extraction file required by direct mail providers. You can combine channel activities into the Orchestrated campaign canvas to create cross-channel campaigns that can trigger actions based on customer behavior and data.

For more information, refer to the detailed documentation.

Availability date: January 28, 2026

Journey Agent now offers creation capabilities, enabling Journey Optimizer users to build and configure marketing journeys through a natural language interface. With these new skills, practitioners can quickly create journeys by simply describing their requirements in conversational prompts. This innovation streamlines the journey creation process, allowing marketers to concentrate on strategy rather than technical configuration.

For more information, refer to the detailed documentation.

Availability date: January 12, 2026

A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations.

For more information, refer to the detailed documentation.

Availability date: November 24, 2025

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

Previously released in beta version, this capability is now available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: November 5, 2025