Release Notes 2026 release-notes-2026

Orchestrated campaigns now support an Incremental query activity that targets only profiles or events that are newly eligible since the last execution.

This keeps recurring campaigns focused on net-new audiences (new sign-ups, newly qualified loyalty members, and similar segments) while reducing query workloads and avoiding redundant sends over time.

For more information, refer to the detailed documentation.

Availability date: April 30, 2026

With Journey Optimizer, you can now send emails where the transmitting entity (Sender) differs from the authoring entity (From). Email clients that support this will typically render it as "Sender on behalf of From" or show a "via" indicator. Fill in the optional Sender headers fields in the email channel settings to configure this capability.

For more information, refer to the detailed documentation.

You can now configure an optional CC (carbon copy) field in your email channel settings. Unlike BCC, CC recipients are visible to the primary recipient, enabling transparent communication and clearer ownership.

This allows you to automatically copy the right stakeholder on each message—such as a relationship manager or account owner—while ensuring the customer knows who to contact for follow-up.

The CC field supports personalization, so a single configuration can dynamically route copies based on profile data, making it scalable across multiple use cases without additional setup.

For more information, refer to the detailed documentation.

Sandbox Tooling now supports packaging and copying orchestrated campaigns from one sandbox to another. This eliminates the need to manually rebuild campaigns in each environment. When a campaign is packaged, its core dependent objects such as merge policies, messages, are automatically included, so the imported campaign arrives ready to configure and validate. To protect production environments, all imported campaigns land in draft status in the target sandbox, giving teams a review and approval step before any campaign goes live.

For more information, refer to the detailed documentation.

Adobe Journey Optimizer now provides an MCP (Model Context Protocol) server that surfaces campaign, channel configuration, and sandbox operations directly inside any MCP-compatible application. With this integration, different personas can collaborate around the same orchestration data. Instead of writing queries against the Adobe Journey Optimizer REST API or navigating multiple UI screens, you can describe your intent conversationally and let the LLM invoke the appropriate MCP tools. This capability is currently available in Claude Web and Desktop.

This capability is available to all customers in Public Beta.

For more information, refer to the detailed documentation.

You can now use AI models in your ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: April 23, 2026

Adobe Journey Optimizer now includes a new capability that ensures your emails are optimally structured for AI-powered inboxes such as Apple Intelligence and Google Gemini in Gmail.

As AI assistants increasingly control how recipients read and act on email, this feature helps you generate and author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction.

For more information, refer to Optimize email for AI inboxes.

Availability date: April 17, 2026

Adobe Journey Optimizer now includes AI Assistant directly in the personalization editor and the Email Designer that converts natural-language prompts into valid personalization expressions and conditional logic, no syntax expertise required. Describe the personalization you want to achieve, and AI generates ready-to-use code you can apply immediately or refine through follow-up prompts.

The assistant also works in reverse. Select any existing expression and ask it to explain the logic, identify issues, or suggest improvements. This makes it useful not just for authoring new expressions, but for reviewing and debugging existing ones across your team.

For more information, refer to AI Assistant for Personalization Expressions.

Availability date: April 13, 2026

Use the new Optimize node to run A/B tests or multi-armed bandit experiments to determine the best path to meet your business-centric KPIs. This tool allows you to test, vary, and customize communications, sequencing, and timing to best reach your customers.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

As part of the General Availability, this release introduces experiment type selection (A/B or multi-armed bandit) and Scale the winner for unitary journeys.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

Inbox is a mobile functionality, available with Content Cards, that enables customers to create a centralized location within their app or website to display messages sent to their users. This extends the lifetime of marketing communications by ensuring messages remain accessible even after they are dismissed.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

You can now use Decisioning to personalize and optimize the content of your email messages. Leverage Priority Scores, Formulas, or AI Models to display the most relevant offers and content to each recipient.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). With this General Availability release, mirror pages are now supported.

For more information, refer to the detailed documentation.

Availability date: April 6, 2026

URL parameters in tracking and landing page links added to your email messages can now be encrypted, providing an additional layer of security for sensitive parameter data.

• Register and manage encryption keys in the dedicated Administration registry.
• Use the new `Encrypt` helper function in expressions to encrypt sensitive data in URLs for the query parameters you want to protect at render time.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

You can now convert images into email content templates directly in Journey Optimizer. Use AI-powered analysis to automatically generate structured HTML templates from visual references, significantly reducing email design time.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

With Journey Optimizer, you can capture profile attributes through your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

Previously released in Limited Availability for customers in the United States and Australia, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 26, 2026.

A new Test activity is now available in Orchestrated Campaigns. This activity routes workflow execution to different branches based on defined conditions, enabling you to validate campaign logic and configurations before activating live deliveries.

For more information, refer to the detailed documentation.

A new Dataset lookup activity in journeys lets you dynamically retrieve data from Adobe Experience Platform record datasets at runtime — giving you access to information that is not part of the profile or event payload, so customer interactions stay relevant and timely.

Previously released in Limited Availability to a restricted set of organizations, the Dataset lookup activity in journeys is now available to all customers entitled to [dataset lookup](../data/lookup-aep-data.md), while remaining in Limited Availability.

For more information, refer to the detailed documentation.

Following the General Availability of the Action activity in February 2026, legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) in the journey canvas are now deprecated.

You must now use the single Action activity to configure all channel actions, replacing the need for separate channel-specific nodes.

Existing journeys using legacy channel activities continue to function without any changes or migration required.

For more information, refer to the detailed documentation.

Advanced HTML mode for email content templates lets you edit the HTML source of your content in the Email Designer, add advanced expressions (such as conditions) in the source, and toggle between HTML view and Desktop view without losing your changes.

This capability is available in content templates for the Email channel only. It is currently in Limited Availability — contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: March 10, 2026

Enable seamless integration of standard and custom Firefly models, along with approved third-party image models, to provide greater flexibility, control, and brand alignment when generating images.

Choose the right model for your needs:

• Adobe model (powered by Firefly Image Model 4) for immediate image generation without additional setup
• Partner model (powered by Gemini 2.5 Flash) for specialized capabilities
• Custom models (brand-specific models trained on your own assets) for on-brand generation that aligns precisely with your brand identity, style, and visual guidelines.

For more information, refer to the detailed documentation.

Availability date: March 2, 2026

Bring real-time experiences directly to your customers' Lock Screens and Dynamic Island with iOS Live Activity in Adobe Journey Optimizer. Deliver live updates, from order tracking and flight status to event countdowns, live scores and delivery progress, without requiring users to open your app. Keep your audience informed and engaged at exactly the right moment, right where they are.

Previously released in beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 3, 2026

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer and enables you to analyze journeys through a natural language interface. You can now also generate and manage channel-specific content directly in Journey Agent, creating content for channels such as email and push, applying and previewing templates, refining tone and style through prompts, and opening content in Content Designer for in-context editing.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 4, 2026

Journey Optimizer now allows you to monitor the health, training status, and performance of your Decisioning AI models. This allows you to verify training success, troubleshoot failures, and understand impact on your outcomes in order to select the best offers for each customer using AI. Note that this capability is available for Decisioning only (not for legacy Decision Management models).

This capability is currently available for personalized optimization models only (not auto-optimization).

For more information, refer to the detailed documentation.

Availability date: March 9, 2026

Orchestrated campaigns can now be triggered via an API signal. To set this up, configure the target campaign as Triggered by a signal, publish it, then fire it using an API call. Any parameters included in the API call are available as variables within the running campaign. Note that signal-triggered orchestrated campaigns remain batch campaigns and are distinct from API-triggered campaigns.

For more information, refer to the detailed documentation.

In Orchestrated campaigns, you can now set a channel activity to the Transactional category. This applies transactional channel configurations to that activity and is useful when business rules should not apply or when customers' opt-in is not required.

For more information, refer to the detailed documentation.

This capability will be gradually rolled out to all regions over the next few days.

You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: February 24, 2026

Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:

• A simplified native action configuration within the journey canvas.
• The capacity to create multi-action inbound action groups.
• The ability to add optimization to any built-in channel action.
• The ability to add both experimentation and multilingual options to any action.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 20, 2026

Note: All native channels are now accessible through the Action journey activity. Legacy native channel activities will be deprecated with the March release. Existing journeys that include legacy actions will continue to function as is—no migration is required.

You can now schedule messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time.

Wave sending offers the following benefits:

• Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam.
• Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once.
• High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers).

In campaigns, this capability is available to all environments (General Availability). For more information, refer to the detailed documentation.

In journeys, this capability is only available for a set of organizations (Limited Availability) – To gain access, contact your Adobe representative. For more information, refer to the detailed documentation.

Availability date: February 19, 2026

You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: February 19, 2026

Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.

Previously released in Beta, this capability will be available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 13, 2026

A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 10, 2026

Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring:

• Flexible migration scopes (sandbox, offer, or decision level)
• Automated dependency analysis and validation
• Rollback support for completed migrations
• Detailed migration reports with object mappings

For more information, refer to the detailed documentation.

Availability date: February 3, 2026

Gain deeper insight into the health and performance of your custom action endpoints with a new monitoring dashboard and enriched journey step event data. Track successful calls, errors, throughput, response times, and queue wait times to quickly understand when, where, and why anomalies occur.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: February 3, 2026

You can now personalize and optimize the content of your SMS messages with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.

For more information, refer to the detailed documentation.

Availability date: February 2, 2026

You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers.

Experience Decisioning with push notifications requires a specific version of the Mobile SDK. Before implementing this feature, check the release notes to identify the required version and ensure you have upgraded accordingly. You can also view all available SDK versions for your platform in this section.

For more information, refer to the detailed documentation.

Availability date: January 30, 2026

Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: January 29, 2026

Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.

Previously released in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature now includes the ability for customer to queue a campaign action until the completion of Quiet Hours, and the ability to preview the activated Quiet Hours rule.

For more information, refer to the detailed documentation.

Availability date: January 29, 2026

A new Message Export capability is now available for email and SMS channels. This feature allows you to automatically export sent message content to a dedicated Experience Platform dataset, enabling you to:

• Meet regulatory compliance requirements (such as HIPAA)
• Archive messages for legal claims and customer care inquiries
• Retain copies of personalized content sent to individuals

Records are retained in the AJO Message Export Dataset for 7 calendar days from ingestion. During this retention period, you can export them to your own storage via Experience Platform destinations. The feature is enabled at the channel configuration level, giving you granular control over which messages are exported.

This capability is only available for the email and SMS channel, for organizations that have purchased the Message Export add-on offering. For more information, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: January 28, 2026

Direct mail channel is now available in orchestrated campaigns. The Direct mail activity facilitates direct mail sending within your Orchestrated campaign, for both one-time and recurring messages. It serves to automate the process of generating the extraction file required by direct mail providers. You can combine channel activities into the Orchestrated campaign canvas to create cross-channel campaigns that can trigger actions based on customer behavior and data.

For more information, refer to the detailed documentation.

Availability date: January 28, 2026

Journey Agent now offers creation capabilities, enabling Journey Optimizer users to build and configure marketing journeys through a natural language interface. With these new skills, practitioners can quickly create journeys by simply describing their requirements in conversational prompts. This innovation streamlines the journey creation process, allowing marketers to concentrate on strategy rather than technical configuration.

For more information, refer to the detailed documentation.

Availability date: January 12, 2026

A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations.

For more information, refer to the detailed documentation.

Availability date: November 24, 2025

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

Previously released in beta version, this capability is now available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: November 5, 2025