Get started with decision policies create-decision
Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member. Their goal is to select the best offers for each profile, while the campaign/journey authoring allows you to indicate how the selected decision items should be presented, including which item attributes to be included in the message.
Key steps key
The main steps to leverage decision policies in messages are as follows:
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Set up a decision policy in your message by choosing the number of items to return, configuring selection strategies, fallback options, and evaluation order.
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Use the decision policy in your content
Personalize your content with the decision policy output and attributes from the decision items you want to display in the message.
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Build custom Customer Journey Analytics dashboards to measure performance and gain insights into how your decision policies and offers are being delivered and engaged with.
Guardrails & limitations
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Email mirror pages - For now, decision items do not render in email mirror pages.
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Tracking & links type - To track links generated by decisioning, define them in the schema as “Decisioning Assets”. Attribute-based links are not trackable.
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Decision policy nesting in emails - You cannot nest multiple decision policies within a parent email component that already has an associated decision policy.
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Duplicated journeys/campaigns with decisioning – If you duplicate a journey or campaign that includes a decision policy, the duplicated version references the original email or code-based experience, causing errors. Always reconfigure the decision policy after duplication.
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Consent policies – Updates to consent policies take up to 48 hours to take effect. If a decision policy references an attribute tied to a recently updated consent policy, the changes will not be applied immediately.
Similarly, if new profile attributes that are subject to a consent policy are added to a decision policy, they will be usable, but the consent policy associated with them will not be enforced until the delay has passed.
Consent policies are only available to organizations with the Adobe Healthcare Shield or Privacy and Security Shield add-on.
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AI Ranking - For now, AI ranking is not supported for the Email channel in journeys with decisioning.
Next steps next-steps
Now that you understand how decision policies work and how they help deliver personalized offers, you’re ready to create your first decision policy.
➡️ Learn how to create a decision policy