On this page: Explore Coworker capabilities in Adobe Journey Optimizer for creating journeys, generating channel content, analyzing performance, and simulating journey behavior.
Coworker brings natural-language tools into Adobe Journey Optimizer to help you create and configure journeys, generate channel-specific content, analyze performance, and simulate journey behavior. Use Journey Create to configure flows, Channel Content Create to generate and refine messages, Journey Analyze to investigate performance and operational issues, and Journey Simulation to test journey logic.
Learn more:
- Coworker skills for Journey Optimizer — overview of Coworker skills across Journeys, Loyalty, Content Management, and Decisioning in Journey Optimizer.
- Coworker documentation — overview of Coworker’s Campaigns, Chat, and Projects capabilities.
- Coworker Chat UI guide — how to access and navigate Coworker Chat.
Journey tools journey-tools
Journey Create journey-create
Journey Create enables Journey Optimizer users to build and configure marketing journeys using a natural language interface. With Journey Create, practitioners can quickly create journeys by describing their requirements in conversational prompts. The skill walks users through the different options for creating a journey, allowing marketers to focus on strategy rather than technical configuration.
Key use cases
Journey Create offers capabilities that can be leveraged to accelerate marketing execution:
With this skill, natural language requirements are translated into structured journey configurations.
Prompting best practices
To maximize the effectiveness of Journey Create, follow these best practices:
- Be Specific: Provide clear details about your journey goals, target audience, and desired actions. Include information about channels, timing, and conditions.
- Specify Timing: Clearly indicate wait periods between actions and when the journey should start.
- Define Conditions: When using conditional logic, explain the criteria for each branch path.
- Include Channels: Specify which communication channels you want to use (push, email, SMS).
- Mention Scheduling: For scheduled journeys, provide the desired start date and time.
- Custom Actions: If you are using custom actions in your workflow you need to specify that you are using a custom action along with the exact name of the custom action. Example:
When a user enters my store location send a welcome message using custom action ExternalPush. Wait 2 days and then send a follow up message using custom action ExternalEmail with a survey on their visit. - Validate Expressions: Make sure to check and validate any expressions that Journey Skills create to ensure that the correct fields and values are used.
Out of scope skills
The following functionalities are currently not supported:
- Advanced journey analytics
- Cross-journey orchestration
- A/B testing configuration
- InAudience expression generation
- Dataset lookup nodes
- Wave sending settings
- Schedule recurrence options
- Namespace selection for audiences
- Custom Action field mapping
- Complex data transformations
Setup best practices
- Define Clear Objectives: Before creating journeys, establish clear goals (improving retention, driving conversions, increasing engagement).
- Prepare Audiences: Ensure your target audiences are already created and properly segmented.
- Plan Message Content: Have your messaging strategy defined before journey creation.
- Consider Customer Experience: Design journey flows that respect customer preferences and avoid over-communication.
Channel Content Create channel-content-create
Channel Content Create enables Journey Optimizer users to generate, edit, and manage channel-specific content for journeys using AI-powered content generation.
Key use cases
Prompting best practices
- Be Specific: Provide clear details about the content type, tone, target audience, and key messaging.
- Specify Channel: Clearly indicate which channel you are creating content for (email, push, SMS).
- Define Tone: Specify the desired tone (friendly, formal, casual, urgent).
- Iterate and Refine: Use the regenerate action to refine content until it meets your requirements.
Journey Analyze journey-analyze
Journey Skills will enable Journey Optimizer users to analyze and optimize journeys using a natural language interface. With Journey Skills, practitioners can quickly identify and resolve schedule and/or audience conflicts, detect points of user abandonment in a journey and provide insights or recommendations. It empowers practitioners to make data-driven decisions, improve customer engagement, and streamline journey orchestration.
Key use cases
Journey Analyze offers a range of functionalities that can be leveraged to optimize marketing efforts:
Prompting best practices
To maximize the effectiveness of Journey Analyze, follow these best practices:
- Be Specific: Use clear and concise prompts to get targeted insights. For example, instead of asking “What are my journeys?”, specify “List all journeys created in the last month.”
- Combine Insights: Integrate insights from Audience and Data Insights capabilities for a holistic view of journey performance.
- Iterative Refinement: Use fallout and overlap analysis to iteratively refine journey design and scheduling.
Setup best practices
- Define Clear Objectives: Before analyzing journeys, establish clear goals (e.g., improving retention, increasing conversions).
- Monitor Regularly: Schedule regular reviews of journey performance to identify trends and anomalies.
- Optimize Segmentation: Ensure audience segmentation is balanced to avoid fatigue and maximize engagement.
Journey Simulation journey-simulation
Journey Simulation skill brings AI-driven Quick Simulation into the chat interface, letting users validate a journey’s logic conversationally. Through Coworker, users can generate simulated test data, run and manage a simulation, and review the results.
Key use cases
Limitations
This feature currently only supports the Quick Simulation flow, and does not fully replace the Journey Optimizer manual simulation experience. Use Quick Simulation for a fast, automated sanity check of a journey’s logic. For granular control over simulated users and scenarios, use the manual simulation experience in Journey Optimizer.
As part of this Quick Simulation experience, users cannot:
- Choose an existing saved simulated user for a run.
- Edit a simulated user before rerunning a simulation.
- Create, browse, update, or delete persistent simulated users through chat.
- Target a specific path or custom test case.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page documents four CX Coworker skills for Adobe Journey Optimizer journeys — Journey Create, Channel Content Create, Journey Analyze, and Journey Simulation — plus the Journey Version Comparison tool, with their use cases, scope, prompting guidance, and limitations.
Intents
- Build and configure journeys from natural language prompts or uploaded images using Journey Create.
- Generate, edit, and refine channel-specific content for journeys using Channel Content Create.
- Run a Quick Simulation to exercise journey paths, then review step-by-step traversal and branch outcomes using Journey Simulation.
- Analyze journey fallout, audience overlap, schedule conflicts, custom action errors, anomalies, and performance using Journey Analyze.
- Compare journey versions with Journey Version Comparison and review a structured diff of nodes, connections, and journey-level properties.
- Learn each skill’s permissions, scope, and limitations.
Glossary
- Journey Create (product-specific): CX Coworker skill that builds and configures marketing journeys through natural language prompts.
- Channel Content Create (product-specific): CX Coworker skill that generates, edits, and manages channel-specific content (email, push, SMS) for journeys using AI-powered content generation.
- Journey Analyze (product-specific): CX Coworker skill that analyzes and optimizes journeys, covering fallout analysis, audience overlap analysis, schedule overlap analysis, operational insights, custom action error analysis, anomaly detection, and business performance analysis.
- Journey Simulation (product-specific): CX Coworker skill that uses Quick Simulation in chat to generate simulated test data, run or manage a simulation, and review results.
- Quick Simulation: The simulation flow available in Coworker for a fast, automated sanity check of journey logic.
- Journey Fallout Analysis: identifies where and why customers drop off during a journey.
- Journey Audience Overlap Analysis: analyzes audience overlap across multiple journeys to prevent fatigue from over-targeting.
- Journey Schedule Overlap Analysis: detects timing conflicts between scheduled journeys targeting the same audience.
- Analyze Journey Anomalies: detects unexpected spikes, drops, or flatlines in a journey’s entry, exit, or send counts compared to historical baselines, confirms whether a flagged change is a genuine anomaly, and runs read-only diagnostics to identify a likely root cause.
- Business Performance Analysis: evaluates journey performance, highlights trends and bottlenecks, and recommends concrete optimizations to improve engagement and conversion.
- Journey Version Comparison: Coworker tool that compares two journey versions and returns a structured diff of added, removed, modified, and moved nodes, changed connections, journey-level property changes, and roll-up counts.
Guardrails
- Journey Create requires the following permissions to be fully used: Manage Journeys, View Journey Events, Data Sources and Actions, View Segments, and Manage Segments.
- Channel Content Create is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- Journey Analyze is available for all customers who have access to CX Coworker; full use requires the View Journeys, Manage Journeys, View Segments, and Manage Segments permissions.
- Journey Simulation currently supports only the Quick Simulation flow and does not fully replace the manual simulation experience. Users cannot use chat to choose an existing saved simulated user or edit one before rerunning, create, browse, update, or delete persistent simulated users, or target a specific path or custom test case.
Terminology
- Synonyms: “Journey Analyze” = “Journey Skills” — the page introduces the Journey Analyze section using the term “Journey Skills” to refer to the same capability.
- Do not confuse: “Journey Create” (builds new journeys) is not the same skill as “Journey Analyze” (analyzes and optimizes existing journeys) or “Channel Content Create” (generates channel content for journeys) — each is a distinct CX Coworker skill on this page.
- Do not confuse: Quick Simulation is a fast, automated sanity check; it does not replace the manual simulation experience for granular control over simulated users and scenarios.
FAQ
- What permissions do I need to fully use Journey Create? Manage Journeys, View Journey Events/Data Sources and Actions, View Segments, and Manage Segments.
- Is Channel Content Create generally available? It is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- What does Journey Analyze detect? Journey fallout, audience overlap, schedule conflicts, custom action errors, anomalies in a journey’s entry, exit, or send counts, and business performance trends and optimization opportunities.
- What does Journey Version Comparison show? A structured diff between two journey versions, including node changes with field-level details, changed connections, journey-level property changes, and roll-up counts.
- Does Quick Simulation replace manual simulation? No. It provides a fast, automated sanity check; use the manual simulation experience for granular control over simulated users and scenarios.
- What are Journey Create and Channel Content Create not designed to do? Journey Create does not support cross-journey orchestration, and Channel Content Create does not support brand alignment or content quality checks.