On this page: Discover the CX Enterprise Coworker skills available for journeys in Adobe Journey Optimizer — creating journeys from natural language, generating channel content, and analyzing journey performance — with detailed guidance, example prompts, and best practices for each skill.
Learn more:
- Coworker skills for Journey Optimizer — overview of Coworker skills across Journeys, Loyalty, and Content Management in Journey Optimizer.
- Coworker documentation — overview of Coworker’s Campaigns, Chat, and Projects capabilities.
- Coworker Chat UI guide — how to access and navigate Coworker Chat.
Journey Create journey-create
Journey Create enables Journey Optimizer users to build and configure marketing journeys using a natural language interface. With Journey Create, practitioners can quickly create journeys by describing their requirements in conversational prompts. The skill walks users through the different options for creating a journey, allowing marketers to focus on strategy rather than technical configuration.
Key use cases
Journey Create offers capabilities that can be leveraged to accelerate marketing execution:
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Event-triggered journey creation
- Create journeys that activate based on specific customer events.
- Design automated responses to customer actions in real-time.
- Build personalized communication flows based on customer behavior.
Store visit journey:
“Create a journey that starts when a user enters my store location. Send a push notification to welcome users to the store. Wait 2 days and check to see if the user has a valid email address. If the user has a valid email address, send an email survey to ask about their store experience. If the user does not have a valid email address, send a push notification to prompt for registration.”Post-purchase journey:
“Create a journey that starts when a customer makes a purchase online. Send a push notification to thank them for their purchase. Next, check to see if they are loyalty members. If the user is a loyalty rewards member, send a second push notification with a 10% discount code. If the user is not a loyalty rewards member, send a push inviting them to sign up for the loyalty program. Wait 2 days and send a follow-up push with a survey about their purchase experience.”Event-based promotion:
“Create a journey triggered when the game score reaches 50. Send an SMS message to loyalty reward members saying that they are eligible for a free slice of pizza from the partner sponsor.” -
Audience-targeted journey creation
- Build journeys targeting specific audience segments.
- Design multi-step communication sequences with strategic timing.
Seasonal campaign:
“I want to create a journey targeting an audience of day hikers. I want to send an email alerting this audience to my upcoming holiday sale that includes a variety of hiking essentials. Wait 3 days after sending the first email and send a second email that has a 15% coupon with free shipping. Wait 1 week and then send a 3rd email message to show our new sleeping bag and tent collection. Schedule the journey to start on 12/20.”Loyalty appreciation:
“Build a loyalty appreciation journey for SUV owners, including a thank you push notification with a free carwash offer and a follow-up push notification reminder if the first notification is not interacted with within 1 day.” -
Business-event triggered journey creation
- Create journeys that activate based on a particular business event and target a specified audience (e.g. product back in stock or game score change)
- Trigger timely, context-aware messages when business conditions change.
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Audience qualification journey creation
- Create journeys that activate as profiles enter or exit an audience segment definition.
- Automate entry and exit messaging to support onboarding, retention, and win-back goals.
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Conditional journey flows
- Create decision branches based on customer attributes.
- Design split paths that adapt to customer preferences.
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Create journey from image
- Upload a reference image into Coworker and ask to create a journey using the image as reference
- Journey creation skill will extract an editable prompt from your reference image
With this skill, natural language requirements are translated into structured journey configurations.
In scope skills
The following capabilities are supported by Journey Create:
- Natural language journey creation: Allows users to describe journey flow in conversational language.
- Event-based and audience-based journeys: Supports both trigger-based and scheduled journey types, also business event and audience qualification.
- Conditional logic: Handles decision splits and branching based on customer attributes.
- Multi-channel messaging: Supports push notifications, email, and SMS channels.
- Journey scheduling: Configures start dates and timing for scheduled journeys.
Out of scope skills
The following functionalities are currently not supported:
- Advanced journey analytics
- Cross-journey orchestration
- A/B testing configuration
- InAudience expression generation
- Dataset lookup nodes
- Wave sending settings
- Schedule recurrence options
- Namespace selection for audiences
- Custom Action field mapping
- Complex data transformations
Prompting best practices
To maximize the effectiveness of Journey Create, follow these best practices:
- Be Specific: Provide clear details about your journey goals, target audience, and desired actions. Include information about channels, timing, and conditions.
- Specify Timing: Clearly indicate wait periods between actions and when the journey should start.
- Define Conditions: When using conditional logic, explain the criteria for each branch path.
- Include Channels: Specify which communication channels you want to use (push, email, SMS).
- Mention Scheduling: For scheduled journeys, provide the desired start date and time.
- Custom Actions: If you are using custom actions in your workflow you need to specify that you are using a custom action along with the exact name of the custom action. Example:
When a user enters my store location send a welcome message using custom action ExternalPush. Wait 2 days and then send a follow up message using custom action ExternalEmail with a survey on their visit. - Validate Expressions: Make sure to check and validate any expressions that Journey Skills create to ensure that the correct fields and values are used.
Setup best practices
- Define Clear Objectives: Before creating journeys, establish clear goals (improving retention, driving conversions, increasing engagement).
- Prepare Audiences: Ensure your target audiences are already created and properly segmented.
- Plan Message Content: Have your messaging strategy defined before journey creation.
- Consider Customer Experience: Design journey flows that respect customer preferences and avoid over-communication.
Channel Content Create channel-content-create
Channel Content Create enables Journey Optimizer users to generate, edit, and manage channel-specific content for journeys using AI-powered content generation.
Key use cases
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Channel-specific content generation: Generate content for email, push notifications, SMS, and other channels using natural language prompts.
“Generate email content for my welcome journey. Create a welcome email for new customers with a friendly tone and include a 10% discount offer.”
“Generate a push notification for my store visit journey. Create a welcome message that encourages customers to check in and receive a special offer.”
“Generate SMS content for my event-triggered journey. Create a short message notifying customers about a flash sale with a call-to-action.”
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Template-based content creation: Browse and select from available templates with preview capabilities.
“Show me available email templates for my seasonal campaign journey.”
“Select a template for my email that has a modern, clean design.”
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Multi-channel content management: Generate and manage content for multiple channels within the same journey workflow.
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In-context content editing: Open generated content in Content Designer for editing and refinement.
“Open the email content in Content Designer so I can customize the design.”
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Content refinement and iteration: Regenerate content with different tones or styles using the Regenerate action.
“Regenerate the push notification content with a more casual tone.”
“Update the email content to include a promotional code.”
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Journey canvas integration: Select journeys from inventory and view associated channels.
In scope skills
The following capabilities are supported by Channel Content Create:
- AI-powered content generation: Generate content for email, push, SMS, and other channels using natural language prompts.
- Template management: Browse and select from available templates with preview capabilities.
- In-context editing: Open generated content in Content Designer for editing and refinement.
- Content regeneration: Regenerate content with different tones, styles, or messaging using the Regenerate action.
- Multi-channel support: Generate and manage content for multiple channels within the same journey workflow.
- Journey inventory access: Select journeys from inventory and view associated channels.
Out of scope skills
The following functionalities are currently not supported:
- Brand alignment and content quality checks
- Insert content nodes directly into journey canvas
- Template import
Prompting best practices
- Be Specific: Provide clear details about the content type, tone, target audience, and key messaging.
- Specify Channel: Clearly indicate which channel you are creating content for (email, push, SMS).
- Define Tone: Specify the desired tone (friendly, formal, casual, urgent).
- Iterate and Refine: Use the regenerate action to refine content until it meets your requirements.
Journey Analyze journey-analyze
Journey Skills will enable Journey Optimizer users to analyze and optimize journeys using a natural language interface. With Journey Skills, practitioners can quickly identify and resolve schedule and/or audience conflicts, detect points of user abandonment in a journey and provide insights or recommendations. It empowers practitioners to make data-driven decisions, improve customer engagement, and streamline journey orchestration.
Key use cases
Journey Analyze offers a range of functionalities that can be leveraged to optimize marketing efforts:
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Journey Fallout Analysis
- Identify where and why customers drop off during a journey.
- Detect patterns in customer behavior leading to disengagement.
- Use insights to refine journey design and improve retention.
Sample prompts:
- “I want to analyze the fallout by node for journey Fourth of July Campaign.”
- “Perform a fallout analysis for journey Fourth of July Campaign.”
- “What is profile loss over the course of journey Fourth of July Campaign?”
- “Show where users are dropping off in journey Fourth of July Campaign.”
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Journey Audience Overlap Analysis
- Analyze audience overlap across multiple journeys.
- Prevent audience fatigue caused by over-targeting.
- Optimize segmentation to ensure balanced engagement.
Sample prompts:
- “Which audiences are used in more than X journeys?”
- “List all journeys using the [audience name] audience.”
- “Show me audience overlap conflicts for journey [Journey Name].”
- “Show overlapping audiences for journey [Journey Name] and other journeys.”
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Journey Schedule Overlap Analysis
- Detect timing conflicts between scheduled journeys targeting the same audience.
- Avoid over-communication and improve scheduling efficiency.
- Maximize audience impact by ensuring journeys run at optimal times.
Sample prompts:
- “Are there any scheduling conflicts for journey [Journey Name]?”
- “Check for scheduling conflicts involving journey [Journey Name].”
- “Highlight scheduling overlaps between journey [Journey Name] and live journeys.”
- “Is journey [Journey Name] running in conflict with any other journey?”
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Operational insights
- Prompt-based Journey Insights – Surface operational insights about journeys , i.e. “show me all live journeys.”
Sample prompts:
- “When was [Journey Name] published?”
- “When was [Journey Name] stopped?”
- “List all journeys currently in test mode”
- “How many live journeys do I have?”
- “Give me a list of all scheduled recurring journeys and their expected run times.”
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Journey Custom Action Error Analysis
- Identify when custom actions are failing or error rates spike within a journey.
- Diagnose root causes before failures cascade into broader journey disruption.
- Use specific remediation steps to restore custom action reliability quickly.
Sample prompts:
- “Why are custom actions failing in journey [Journey Name]?”
- “What is the error rate for custom action [Custom Action Name] in journey [Journey Name]?”
- “Show me the root cause of custom action failures in journey [Journey Name].”
- “Are there any custom action errors affecting journey [Journey Name] right now?”
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Analyze Journey Anomalies
- Detect unexpected spikes, drops, or flatlines in a journey’s entry, exit, or message-send counts compared to historical baselines, including when the question is phrased around the number of profiles entering, exiting, or completing the journey.
- Confirm whether a flagged change is a genuine anomaly using a deterministic statistical check, rather than relying on the raw anomaly flag alone.
- Run bounded, read-only diagnostics against journey-execution data to identify a likely root cause, surfacing what each check looked for and found alongside the recommendation.
- Investigate anomaly alerts that reference a specific journey version and timestamp.
Sample prompts:
- “Why did entries drop for my Welcome journey yesterday?”
- “Did exits spike for the Cart Abandonment journey this week?”
- “Sends look low for the Renewal Reminder journey today — what happened?”
- “Why was there a sudden drop in the number of profiles entering my Member Anniversary Thank You journey in the last 30 days?”
- “Fewer profiles than usual are completing my Renewal Reminder journey this month — why?”
- “An anomaly alert was triggered for journey [Journey Version ID] at [timestamp] — investigate.”
In scope skills
The following capabilities are supported by Journey Analyze:
- Reactive Queries: Allows users to ask specific questions about journey performance, audience usage, and scheduling conflicts.
- Integration with Other Skills: Collaborates with Audience and Data Insights capabilities for deeper analysis.
- Response structuration: reasoning (explain the logic), analysis summary (highlight key points), issue details (describe the problem), and recommendation (propose next steps).
- Custom action error analysis: Detect and diagnose custom action failures and error spikes within a journey.
- Anomaly detection: Detect and confirm statistically significant spikes, drops, or flatlines in a journey’s entry, exit, or send counts, and surface a likely root cause.
Out of scope skills
The following functionalities are currently not supported:
- Automated Journey Creation
- Channels overlap
- Journey entry analysis
- Technical issue analysis
- Fatigue analysis
Prompting best practices
To maximize the effectiveness of Journey Analyze, follow these best practices:
- Be Specific: Use clear and concise prompts to get targeted insights. For example, instead of asking “What are my journeys?”, specify “List all journeys created in the last month.”
- Combine Insights: Integrate insights from Audience and Data Insights capabilities for a holistic view of journey performance.
- Iterative Refinement: Use fallout and overlap analysis to iteratively refine journey design and scheduling.
Setup best practices
- Define Clear Objectives: Before analyzing journeys, establish clear goals (e.g., improving retention, increasing conversions).
- Monitor Regularly: Schedule regular reviews of journey performance to identify trends and anomalies.
- Optimize Segmentation: Ensure audience segmentation is balanced to avoid fatigue and maximize engagement.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page documents the three CX Coworker skills for journeys in Adobe Journey Optimizer — Journey Create, Channel Content Create, and Journey Analyze — including their use cases, scope, and prompting guidance.
Intents
- Build a marketing journey from natural language prompts using Journey Create.
- Generate, edit, and refine channel-specific content (email, push, SMS) for a journey using Channel Content Create.
- Analyze journey fallout, audience overlap, and schedule conflicts using Journey Analyze.
- Diagnose custom action errors and investigate anomalies in a journey’s entry, exit, or send counts using Journey Analyze.
- Learn which permissions are required to fully use each skill.
- Learn which capabilities each skill does not support.
Glossary
- Journey Create (product-specific): CX Coworker skill that builds and configures marketing journeys through natural language prompts.
- Channel Content Create (product-specific): CX Coworker skill that generates, edits, and manages channel-specific content (email, push, SMS) for journeys using AI-powered content generation.
- Journey Analyze (product-specific): CX Coworker skill that analyzes and optimizes journeys, covering fallout analysis, audience overlap analysis, schedule overlap analysis, operational insights, custom action error analysis, and anomaly detection.
- Journey Fallout Analysis: identifies where and why customers drop off during a journey.
- Journey Audience Overlap Analysis: analyzes audience overlap across multiple journeys to prevent fatigue from over-targeting.
- Journey Schedule Overlap Analysis: detects timing conflicts between scheduled journeys targeting the same audience.
- Analyze Journey Anomalies: detects unexpected spikes, drops, or flatlines in a journey’s entry, exit, or message-send counts compared to historical baselines, confirms whether a flagged change is a genuine anomaly, and runs read-only diagnostics to identify a likely root cause.
Guardrails
- Journey Create requires the following permissions to be fully used: Manage Journeys, View Journey Events, Data Sources and Actions, View Segments, and Manage Segments.
- Channel Content Create is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- Journey Analyze is available for all customers who have access to CX Coworker; full use requires the View Journeys, Manage Journeys, View Segments, and Manage Segments permissions.
Terminology
- Synonyms: “Journey Analyze” = “Journey Skills” — the page introduces the Journey Analyze section using the term “Journey Skills” to refer to the same capability.
- Do not confuse: “Journey Create” (builds new journeys) is not the same skill as “Journey Analyze” (analyzes and optimizes existing journeys) or “Channel Content Create” (generates channel content for journeys) — each is a distinct CX Coworker skill on this page.
FAQ
- What permissions do I need to fully use Journey Create? Manage Journeys, View Journey Events/Data Sources and Actions, View Segments, and Manage Segments.
- Is Channel Content Create generally available? It is available for all customers in Limited Availability; contact your Adobe representative to gain access.
- What does Journey Analyze detect? Journey fallout, audience overlap, schedule conflicts, custom action errors, and anomalies in a journey’s entry, exit, or send counts.
- Can Journey Create configure cross-journey orchestration? No, cross-journey orchestration is not supported by Journey Create.
- Can Channel Content Create check brand alignment? No, brand alignment and content quality checks are not supported by Channel Content Create.