On this page: Explore Coworker capabilities in Adobe Journey Optimizer for managing content assets and planning, creating, and refining on-brand content across channels.
Coworker capabilities in Adobe Journey Optimizer help you manage content assets and create channel-ready marketing content. Use Content Management to discover templates, fragments, and landing pages, and create or update supported assets and journey or campaign inline content. Use Channel Content to shape campaign strategy, generate and refine on-brand copy and images, assess content readiness, and prepare accessible email HTML.
Learn more:
- Coworker skills for Journey Optimizer — overview of Coworker skills across Journeys, Loyalty, Content Management, and Decisioning in Journey Optimizer.
- Coworker documentation — overview of Coworker’s Campaigns, Chat, and Projects capabilities.
- Coworker Chat UI guide — how to access and navigate Coworker Chat.
Content Management tools content-management
AVAILABILITY
Content Management is available for all customers who have access to Coworker.
Journey Optimizer users are able to discover and manage content assets — content templates, fragments, landing pages, and journey/campaign inline message content — directly from Coworker using natural language prompts. It lets you go from “tell me about my content” to “go build, update, and publish it,” without leaving the conversation. This capability is powered by 15 read and write-capable MCP tools for Journey Optimizer content.
Key use cases
Use Case
Description
Skills
Sample Prompts
Browse and inspect content
List available content templates, fragments, or landing pages, and retrieve their structure, metadata, and status. Retrieve the inline message content configured on a journey or campaign action node.
Content Management
List my email content templates.
Show me the fragments available for my summer campaign.
Get the details of landing page page-123.
What content is configured for the email variant of the action node in campaign camp-789?
Show me the fragments available for my summer campaign.
Get the details of landing page page-123.
What content is configured for the email variant of the action node in campaign camp-789?
Create content templates
Create a new content template for any channel.
Content Management
Create an email template named Summer Sale with this HTML content.
Create a new SMS template called Flash Alert.
Create a new SMS template called Flash Alert.
Update content templates
Fully replace the content of an existing template.
Content Management
Update template abc-123 with this new HTML body.
Create, update, clone, and publish fragments
Create a new HTML or expression fragment. Update an existing fragment’s content or metadata. Clone an existing fragment under a new name. Submit a draft fragment for publication.
Content Management
Create an HTML fragment named Promo Banner with this markup.
Update fragment frag-456 to change its name to Promo Banner V2.
Clone fragment abc-123 as Promo Banner - Summer (Variant B).
Publish fragment frag-456.
Update fragment frag-456 to change its name to Promo Banner V2.
Clone fragment abc-123 as Promo Banner - Summer (Variant B).
Publish fragment frag-456.
Update inline message content
Replace one channel variant on a campaign or journey action node’s inline message. List the channel variants defined on a journey or campaign action node.
Content Management
Update the email variant of the action node in campaign camp-789 with this new content.
What channel variants are defined on this action node?
What channel variants are defined on this action node?
Prompting best practices
- Reference IDs when known: Provide the template, fragment, landing page, or campaign/journey ID when asking to get, update, clone, or publish a specific asset.
- Be explicit about the channel: When creating a template or fragment, specify the channel or content type (email, HTML fragment, expression fragment).
- Confirm before publishing: Review a fragment’s content after creating or updating it before asking Coworker to publish it.
- Provide complete replacement content: Update operations replace content in full, so include the complete HTML body or variant content in your prompt.
Channel Content ce-channel-content
AVAILABILITY
Channel Content is available for all customers who have access to CX Coworker. Generating images with a custom, brand-trained model requires production access to Firefly Services.
Channel Content takes a brief, journey, campaign, or prompt and turns it into planned, on-brand copy and images across channels, locales, audiences, and variants, including final, accessible, assembled email HTML. Content can be explored and strategized, authored, evaluated for readiness, revised, and saved back to the active solution (Adobe Journey Optimizer or another supported activation solution).
Available skills
The following skills are available under the Channel Content plugin:
Use Case
Description
Skills
Sample Prompts
Orchestrate Content Authoring
Runs the full authoring lifecycle from a brief, journey, campaign, or prompt, ideating, generating, reviewing, and saving content, including copy, images, and the compliance, accessibility, and fidelity checks across supported channels.
orchestrate-content-authoring
“Run full content authoring for our Fall Sale email campaign from this brief, then review and save the final HTML.”
Explore Content Strategy
Works out what a campaign or message should say before copy is written, comparing message maps and touchpoint sequencing at the campaign level, and deciding section order, emphasis, and CTA at the message level.
explore-content-strategy
“Compare a single winback email with a three-touch email and SMS program.”
“Give me three campaign directions for this launch before we choose one.”
“Help decide what this email should say and in what order before we write the copy.”
“Give me three campaign directions for this launch before we choose one.”
“Help decide what this email should say and in what order before we write the copy.”
Content Brief
Turns an approved campaign direction into concrete writing requirements, including tone, key messages, offer, must-say points, channel, locale, and variants, plus a plan for producing the content.
content-brief
“Turn this brief into writing requirements for a warm winback email to lapsed US subscribers: 20% off through Sunday, with CTR as the KPI.”
“We want to promote our spring sale over email and SMS for new subscribers and loyal members. Structure the requirements and create a separate whole-copy brief for each channel and audience.”
“Capture this welcome-email brief for English and Spanish audiences, including the localized legal-footer requirements, then prepare it for copy drafting, not HTML design.”
“We want to promote our spring sale over email and SMS for new subscribers and loyal members. Structure the requirements and create a separate whole-copy brief for each channel and audience.”
“Capture this welcome-email brief for English and Spanish audiences, including the localized legal-footer requirements, then prepare it for copy drafting, not HTML design.”
Generate Content
Drafts a single net-new marketing message or copy variant for one channel, based on a stated audience, offer, tone, CTA, and length. First-draft creation only.
generate-content
“Write three subject-line options and preview text for our spring promotion email.”
“Generate warm, concise SMS copy for lapsed customers with a 20% offer.”
“Create on-brand launch copy for email, push, and SMS from the approved campaign direction.”
“Generate warm, concise SMS copy for lapsed customers with a 20% offer.”
“Create on-brand launch copy for email, push, and SMS from the approved campaign direction.”
Check Content Readiness
Assesses existing content, including an assembled email, for brand voice, editorial quality, accessibility, and compliance, then surfaces explainable blockers and next steps.
check-content-readiness
“Is this email copy ready to send? Check brand voice, clarity, accessibility, and compliance.”
“Review this SMS for editorial quality, engagement, and any blockers before approval.”
“Check the assembled email for legal-footer, accessibility, and send-readiness issues.”
“Review this SMS for editorial quality, engagement, and any blockers before approval.”
“Check the assembled email for legal-footer, accessibility, and send-readiness issues.”
Revise and Regenerate Content
Applies a specific, confirmed change to existing content, such as fixing a review finding, adjusting tone, translating, or swapping a subject line or CTA, while preserving the artifact.
revise-regenerate-content
“Apply the highest-severity fixes from this evaluation report to the SMS.”
“Make the tone warmer while preserving the approved offer and CTA.”
“Change the hero headline to ‘Final hours to save’ and show me the revised content.”
“Make the tone warmer while preserving the approved offer and CTA.”
“Change the hero headline to ‘Final hours to save’ and show me the revised content.”
Generate Image
Produces and manipulates visuals for an approved placement, including hero images, crops, overlays, variations, or signed assets, confirming the plan before applying it.
generate-image
“Generate a premium hero image for this spring-sale email using the approved brand direction.”
“Create a mobile-friendly crop of this product image for the email hero.”
“Make two visual variations of this campaign image.”
“Generate a similar image to the given image.”
“Create a mobile-friendly crop of this product image for the email hero.”
“Make two visual variations of this campaign image.”
“Generate a similar image to the given image.”
Assess Content Design
Evaluates how content actually renders, including hierarchy, spacing, imagery, CTA placement, and responsiveness, and recommends copy or image changes to close the gaps.
assess-content-design
“How does this email look visually? Check hierarchy, spacing, density, imagery, and the CTA.”
“Does the hero take up too much space in this landing-page HTML?”
“Compare this built email with the approved design comp and call out the biggest visual mismatches.”
“Does the hero take up too much space in this landing-page HTML?”
“Compare this built email with the approved design comp and call out the biggest visual mismatches.”
Save Channel Content
Saves approved campaign content as a draft asset or fills it into its source template in Adobe Journey Optimizer or another supported solution.
save-channel-content
“Save this approved email copy as a solution draft.”
“Fill the approved content into the source template and prepare it for review.”
“The email is approved; save the channel content and prepare the handoff for delivery.”
“Fill the approved content into the source template and prepare it for review.”
“The email is approved; save the channel content and prepare the handoff for delivery.”
Build Email from Figma
Builds final email HTML directly from a live Figma frame when its copy, layout, and imagery are what should ship unchanged, with no separate layout plan involved.
| accordion |
|---|
| How to use this skill |
|
build-email-from-figma
“Build the final email HTML from this Figma frame; the copy in the design is what should ship.”
“Turn this approved desktop and mobile Figma design into a responsive email.”
“Build this email from the Figma frame and preserve the design’s image crops, CTA, and text exactly.”
“Turn this approved desktop and mobile Figma design into a responsive email.”
“Build this email from the Figma frame and preserve the design’s image crops, CTA, and text exactly.”
Brand Lookup
Finds, resolves, and applies approved brand guidelines, including voice, imagery, and legal, ahead of any workflow that generates or evaluates on-brand content.
brand-lookup
“What published brand kits are available for this campaign?”
“Pull the writing and visual guidelines for our Acme brand.”
“Pull the writing and visual guidelines for our Acme brand.”
Prompting best practices
- Start with the brief: Provide the campaign objective, audience, and channels up front so the content plan reflects your intended scope.
- Specify plan dimensions: Call out the channels, touchpoints, locales, audiences, and variants you want represented in the content plan.
- Include brand context: Reference your brand kit or voice guidelines so generated copy and images stay on-brand.
- State character limits: Provide channel character limits explicitly, and review generated copy to confirm it fits before publishing.
- Request all relevant reviews: Ask for brand, compliance, design, and accessibility review before treating content as send-ready.
- Review before saving: Evaluate and edit generated content before asking Coworker to save it back to Adobe Journey Optimizer or another supported activation solution.
AI Knowledge Reference
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page documents the CX Coworker Content Management tools in Adobe Journey Optimizer, which use 15 read and write-capable MCP tools to discover, create, update, clone, and publish content templates, fragments, landing pages, and journey/campaign inline message content through natural language prompts.
Intents
- Browse and inspect content templates, fragments, landing pages, and campaign/journey inline message content.
- Create a new content template or fragment for a channel.
- Update an existing content template, or update, clone, or publish a fragment.
- Update a channel variant of a campaign or journey action node’s inline message content.
- Learn which content management capabilities are not supported, such as deletion or full-text search.
Glossary
- Content Management tools (product-specific): CX Coworker capability, powered by 15 read and write-capable MCP tools, that discovers and manages content templates, fragments, landing pages, and journey/campaign inline message content using natural language prompts.
- Fragment: an HTML or expression content asset that can be created, updated, cloned, or published through Content Management tools.
- Inline message content: the channel variant content configured on a journey or campaign action node, retrievable and updatable through Content Management tools.
Guardrails
- Content Management is available for all customers who have access to Coworker.
- Update operations replace content in full — provide the complete HTML body or variant content in the prompt.
- Content Management tools do not support full-text search across templates or fragments, template or fragment validation (orphaned references, broken links, deprecated components), creating or publishing landing pages, or deleting content templates, fragments, or landing pages.
Terminology
- Do not confuse: “content templates” (create and update, full-channel assets) are managed differently from “fragments” (create, update, clone, and publish) and “inline message content” (update a channel variant only) — each has its own set of supported operations on this page.
FAQ
- How many MCP tools power Content Management in CX Coworker? 15 read and write-capable MCP tools.
- Can Content Management tools delete a content template, fragment, or landing page? No, deleting content templates, fragments, or landing pages is not supported.
- Can Content Management tools create or publish a landing page? No, creating or publishing landing pages is not supported.
- Can a fragment be cloned under a new name? Yes, cloning an existing fragment under a new name is a supported capability.
- What should I do before asking Coworker to publish a fragment? Review the fragment’s content after creating or updating it, before asking Coworker to publish it.
recommendation-more-help
journey-optimizer-help