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Configure a Targeting dimension configuration

Last update: Thu Oct 23 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Campaign Orchestration

With Orchestrated Campaigns, you can design and deliver targeted communications at the entity level, leveraging Adobe Experience Platform’s relational schema capabilities. Experience Platform uses schemas to describe the structure of data in a consistent and reusable way. When data is ingested into Experience Platform, it is structured according to an XDM schema.

Although segmentation for Orchestrated Campaigns operates primarily on relational schemas, the actual message delivery always occurs at the Profile level.

When configuring targeting, you define two key aspects:

  • Targetable Schemas

    You specify which relational schemas are eligible for targeting. By default, the schema named Recipient is used, but you can configure alternatives such as Visitors, Customers, etc.

    note important
    IMPORTANT
    The target schema must have a 1:1 relationship with the Profile schema. For example, you cannot use Purchases as a target schema, since it typically represents a one-to-many relationship.

  • Profile Linkage

    The system must understand how the target schema maps to the Profile schema. This is achieved through a shared identity field — one that exists both in the target schema and the Profile schema and is configured as an identity namespace.

➡️ Learn more about relational schemas in Adobe Experience Platform documentation

Create your Targeting dimension targeting-dimension

Start by setting up campaign orchestration by mapping a relational schema to the customer profile.

  1. From Administration, access the Configurations menu and select Campaign Target Dimension.

  2. Click Create to start creating your Targeting dimension.

  3. Choose your previously configured Schema ​from the drop-down.

    While all relational schemas are visible, only schemas with a direct identity relationship to the Profile are eligible for selection.

  4. Select the Identity value that represents the entity you want to target.

    In this example, the customer profile is linked to multiple subscriptions, each represented by a unique crmID in the Recipient schema. By setting the Target Dimension to use the Recipient schema and its crmID identity, you can send messages at the subscription level, rather than to the main customer profile, ensuring each contract or line receives its own personalized message.

    Learn more in Adobe Experience Platform documentation

  5. Click Save to complete the setup. Note that once created, a Target dimension cannot be removed or edited.

After configuring the Target Dimension, proceed to create and set up your Channel Configuration and define the corresponding Execution Details.

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