On this page: Access, search, and organize your campaigns, understand each lifecycle status, and use the calendar and common operations so you can keep your campaign workspace efficient and act on each campaign at the right time.
Learn how to access, organize, and manage your campaigns in Adobe Journey Optimizer. This guide covers everything from finding campaigns to understanding statuses, performing common operations, and maintaining your campaign workspace.
Jump directly to what you need:
- Create a new campaign - Choose your campaign type | Create Action campaign | Create API-triggered campaign | Create Orchestrated campaign
- Find existing campaigns - Search and filter | Organize with folders
- View campaign performance - Campaign reports
- Schedule campaigns - Use the calendar
- Manage conflicts - Conflict management guide
Access and browse campaigns access
Campaigns are accessible from the Campaigns menu. Use the tabs to browse campaigns by type: Action campaigns, API-triggered campaigns, Orchestrated campaigns, and Folders. Learn more about the types of campaigns. Available types depend on your license agreement and your permissions.
Select the Action tab to access the list of Action campaigns.
By default, the list shows all campaigns with the Draft, Scheduled, and Live statuses. To display stopped, completed, and archived campaigns, you need to clear the filter.
Select the API triggered tab to access the list of API triggered campaigns.
By default, the list shows all campaigns with the Draft, Scheduled, and Live statuses. To display stopped, completed, and archived campaigns, you need to clear the filter.
Select the Orchestration tab to access the list of Orchestrated campaigns.
Each Orchestrated campaign in the list displays information such as the campaign’s current status, the associated channel and tags, or the last time it was modified. You can customize the displayed columns by clicking the
Search and filter campaigns search-filter
In addition, a search bar and filters are available to facilitate easy searching within the list. For example, you can filter campaigns to display only those associated to a given channel or tag, or those created during a specific date range.
Organize campaigns with folders folders
In the Campaigns inventory, click the Show folders icon to open the folder view and organize your campaigns. Learn how to work with folders in Search, filter, organize.
Campaign operations operations
The
Available actions
For all campaign types:
- View all time report / View last 24 hours report - Access reports to measure and visualize the impact and performances of your campaigns. Learn more about campaign reports →
- Edit tags - Edit the tags associated to the campaign. Learn how to use tags →
- Duplicate - Use this option to duplicate a campaign, for example to execute an Orchestrated campaign that has been stopped. Learn more about duplicating →
- Delete - Use this option to delete a campaign. Learn more about deleting →
- Archive - Archive the campaign. All archived campaigns are deleted on a rolling schedule 30 days after their last modified date. This action is available for all campaigns except for Draft campaigns. Learn more about archiving →
For Action and API triggered campaigns only:
- Subscribe to alerts - Choose which campaign lifecycle system alerts apply to this campaign only (in addition to any sandbox-wide alert subscriptions). Learn more about system alerts →
- Add to package - Add the campaign to a package in order to export it to another sandbox. Learn how to export objects →
- Open draft version - If a new version of the campaign has been created and has not been activated yet, you can access its draft version using this action.
For Orchestrated campaigns only:
- Back to draft - Unpublish and revert a campaign to draft status for error recovery. This action is available when a scheduled campaign has not yet started, or when a live campaign encounters an error before any executions are completed. Learn more about reverting campaigns →
Bulk actions bulk-actions-campaigns
You can select multiple campaigns at once and apply bulk operations to all of them. Available operations include adding items to a package, moving them to a folder, editing tags, managing access, and deleting. Learn more about bulk actions →
Understanding campaign status statuses
Each campaign moves through a lifecycle that is reflected by its status in the interface. Understanding these statuses helps you know what actions are available and what to do next.
Error indicators error-indicators
When an error occurs within one of your campaigns, a warning icon appears alongside the campaign’s status. Click on it to display information regarding the alert. These alerts may occur in various situations, such as when the campaign message has not been published or if the chosen configuration is incorrect.
Calendar
Campaign schedules are shown in the unified Calendar menu with journey schedules. Learn how to use the Calendar.
Modify and stop recurring Action campaigns modify
Modify an Action campaign modify-an-action-campaign
To modify and create a new version of a recurring Action campaign, follow these steps:
-
Open the Action campaign then click the Modify campaign button.
-
A new version of the campaign is created. You can check the live version by clicking Open live version.
The draft version has its own version ID. The current live version remains available while you work on the draft; activating the draft replaces the live version.
For campaigns with a decision policy that includes a content experiment, a campaign version can contain a cloned decision policy and a separate experiment. Treatment assignments, including test and control group membership, may be re-segmented between versions, so do not assume assignments or results are continuous across versions. Account for the version boundary when interpreting experiment results.
In the campaigns list, activated campaigns with a draft version in progress display with a specific icon in the Status column. Click this icon to open the draft version of the campaign.
-
Once your changes are ready, you can activate the new version of the campaign (see Review and activate a campaign).
note important IMPORTANT Activating the draft will replace the live version of the campaign.
Related topics:
Edit a published message edit-published-message
When a campaign is activated, its messages are published and the campaign is Live. For Action and API-triggered campaigns:
- A published message cannot be updated directly. To change it, create a new version of the campaign, edit the draft version, then activate it. See Modify an Action campaign.
- A new version can only be created from a published (Live) message. A message that is still a draft is edited directly.
- A published message cannot be set back to Draft. Create a new version instead.
Stop an Action campaign stop
To stop a recurring campaign, open it then click the Stop campaign button.
Archive a campaign archive-a-campaign
With time, the list of campaigns keeps growing and eventually makes it more difficult to browse completed and stopped campaigns.
To prevent this, you can archive completed and stopped campaigns that you do not need anymore. To do this, click the ellipsis button then select Archive.
Archived campaigns can then be retrieved using the dedicated filter in the list.
Delete a campaign delete-a-campaign
To delete a campaign, use the ellipsis
Duplicate a campaign duplicate-a-campaign
To duplicate a campaign, for example if it has been stopped, use the ellipsis
Enter the name of the campaign and confirm.
The campaign is created and added to the campaign list.
Additional resources
-
Getting started - Get started with campaigns | Create your first Action campaign | API-triggered campaigns guide | Orchestrated campaigns guide
-
Campaign configuration - Campaign properties | Campaign actions and channels | Campaign content design | Campaign audience selection | Campaign scheduling
-
Advanced features - Approval workflows | Conflict management & prioritization | Frequency capping by channel | Priority scores | Export campaigns to other sandboxes
-
Monitoring & optimization - Campaign reports (CJA) | Set up alerts
-
Organization - Work with tags | Manage permissions
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to access, search, filter and organize campaigns, what each campaign status means, how to use the campaigns calendar, and how to modify, stop, archive, delete and duplicate campaigns.
Intents:
- Access the lists of Action, API-triggered and Orchestrated campaigns, and search, filter or organize them with folders
- Understand each campaign status and the next actions available
- Use the campaigns calendar, including external calendars
- Modify a recurring Action campaign by creating a new version, or stop it
- Edit a campaign message that is already published
- Archive, delete or duplicate a campaign
Glossary:
- Campaigns menu: Entry point to the campaigns lists, with tabs Action campaigns, API-triggered campaigns, Orchestrated campaigns, and Folders
- Campaigns inventory: The list of campaigns, where the More actions button gives access to the operations
- Draft version: New version of an activated campaign that has not been activated yet; it has its own version ID, and activating it replaces the live version (product-specific)
- Live version: The current activated version of the campaign, available while you work on the draft version
- Modify campaign: Button that creates a new version of a recurring Action campaign
- Open draft version / Open live version: Actions to open the draft version or the live version of a campaign
- Bulk actions: Operations applied at once to multiple selected campaigns, such as adding items to a package, moving them to a folder, editing tags, managing access, and deleting
- External calendars: Calendars of events added from CSV files, shown on both Journey and Campaign calendars
Guardrails:
- By default, the Action and API triggered lists show the campaigns with the Draft, Scheduled, and Live statuses. To display stopped, completed, and archived campaigns, you need to clear the filter.
- Archive is available for all campaigns except Draft campaigns. All archived campaigns are deleted on a rolling schedule 30 days after their last modified date.
- Delete is available for Draft campaigns only.
- Activating the draft version replaces the live version of the campaign.
- Stopping a campaign does not stop an ongoing sending, but it stops a scheduled sending or the next occurrences if sending is already ongoing.
- For Action and API-triggered campaigns, a published message cannot be updated directly. A new version can only be created from a published (Live) message; a message that is still a draft is edited directly. A published message cannot be set back to Draft; create a new version instead.
- For a campaign with a decision policy that includes a content experiment, treatment assignments, including test and control group membership, may be re-segmented between versions. Do not assume assignments or results are continuous across versions.
- The calendar shows live and scheduled campaigns for the selected week by default. Draft campaigns are not displayed. Campaigns are displayed as 1-hour timespans, but this does not reflect actual send or completion time. If no start time is specified, the closest manual activation time is used to position the campaign.
- Up to three external calendars can be added. Uploaded events appear for all users in your organization and display on both Journey and Campaign calendars. CSV format: event name, start date in mm/dd/yy format, end date in mm/dd/yy format.
- Assets and images are accessible in delivered content for up to 2 years (730 days) since their first publication in any fragment or inline message. Re-publishing is required after this expiry period to keep them accessible for another 2 years. A re-publication done within 730 days of the first publication does not extend the expiry.
- Folders for journeys and campaigns are in limited availability.
Prerequisites and permissions:
- Available campaign types depend on your license agreement and your permissions.
Applicability:
- Subscribe to alerts, Add to package and Open draft version: Action and API triggered campaigns only.
- Back to draft: Orchestrated campaigns only.
- View all time report / View last 24 hours report, Edit tags, Duplicate, Delete and Archive: all campaign types.
- Statuses: Draft, Scheduled, Live, Stopped, Completed and Archived apply to Action, API-triggered and Orchestrated campaigns. In review and Failed apply to Action and API-triggered campaigns. Publishing applies to Orchestrated campaigns only.
Terminology:
- Canonical name: Campaign status — variants: lifecycle status
- Canonical name: Action campaigns — variants: Action campaigns tab (Action tab)
- Do not confuse: Stopped (manually stopped, cannot reactivate) ≠ Completed (execution complete, auto-assigned 3 days after activation or at end date for recurring campaigns) ≠ Archived (auto-deleted after 30 days)
- Do not confuse: Scheduled (configured for a specific start date) ≠ Live (activated and running) ≠ Draft (being edited, not activated)
- Do not confuse: In review (submitted for approval) ≠ Publishing (being published, Orchestrated campaigns)
FAQ:
- Q: What does each campaign status mean? — Draft: being edited, not activated. Scheduled: configured for a specific start date. Live: activated and running. In review: submitted for approval. Stopped: manually stopped, cannot reactivate. Completed: execution complete, auto-assigned 3 days after activation or at the end date for recurring campaigns. Failed: execution failed. Archived: archived, auto-deleted after 30 days. Publishing: being published.
- Q: How do I reuse a stopped campaign? — A stopped campaign cannot be reactivated. Duplicate it with Duplicate, enter the name of the campaign and confirm.
- Q: How do I modify a recurring Action campaign? — Open the campaign and click Modify campaign. A new version is created; check the live version with Open live version. Activate the new version when your changes are ready.
- Q: How do I stop a recurring campaign? — Open it, then click the Stop campaign button.
- Q: Why can I not delete my campaign? — Delete is available for Draft campaigns only.
- Q: Why can I not see my completed, stopped or archived campaigns? — By default the list shows the Draft, Scheduled, and Live statuses. Clear the filter to display them. Archived campaigns can be retrieved using the dedicated filter in the list.
- Q: Can I see a draft campaign in the calendar? — No. Draft campaigns are not displayed in the calendar.
Troubleshooting:
- A warning icon appears alongside the campaign’s status — an error occurred within the campaign. Alerts may occur in various situations, such as when the campaign message has not been published or if the chosen configuration is incorrect. Click the icon to display information regarding the alert.
Related pages:
- Choose a campaign type: Choose your campaign type (campaigns/get-started-with-campaigns.md#campaign-types)
- Create an Action campaign: Create Action campaign (campaigns/create-campaign.md)
- Create an API-triggered campaign: Create API-triggered campaign (campaigns/api-triggered-campaigns.md)
- Create an Orchestrated campaign: Create Orchestrated campaign (orchestrated/gs-orchestrated-campaigns.md)
- Folders: Learn how to work with folders (start/search-filter-categorize.md#organize-folders)
- Tags: Learn how to use tags (start/search-filter-categorize.md#add-tags)
- Bulk actions: Learn more about bulk actions (start/search-filter-categorize.md#bulk-actions)
- Campaign reports: Campaign reports (reports/campaign-global-report-cja.md)
- System alerts: Learn more about system alerts (reports/alerts.md#subscribe-alerts)
- Export a campaign to another sandbox: Learn how to export objects (configuration/copy-objects-to-sandbox.md)
- Back to draft for Orchestrated campaigns: Learn more about reverting campaigns (orchestrated/start-monitor-campaigns.md#back-to-draft)
- Approval: approval (test-approve/gs-approval.md)
- Activating the new version: Review and activate a campaign (campaigns/review-activate-campaign.md)
- Journey Optimizer release status: Journey Optimizer release cycle (rn/releases.md)
- Conflict management: Conflict management guide (conflict-prioritization/gs-conflict-prioritization.md)
Personas:
- marketer: Can access Action, API-triggered and Orchestrated campaigns from the Campaigns menu, and view, edit tags, duplicate, delete, or archive them using the More actions button. Can subscribe to alerts, add a campaign to a package, or open its draft version for Action and API-triggered campaigns. The page states that Delete is available for Draft campaigns only, and Archive applies to all campaigns except Draft campaigns. Where: “Campaign operations”.
Onboarding:
- Level: Beginner
- First minimal step: Select the Action tab to access the list of Action campaigns.
- Success check: The list shows all campaigns with the Draft, Scheduled, and Live statuses.
- Previous: Choosing a campaign type before creating one: Get started with campaigns (campaigns/get-started-with-campaigns.md); Creating an Action campaign: Create an Action campaign (campaigns/create-campaign.md)
- Next: Activating a Draft campaign: Review and activate an Action campaign (campaigns/review-activate-campaign.md); Viewing campaign performance reports: Campaign report (reports/campaign-global-report-cja.md)