On this page: Ramp up on Adobe Journey Optimizer fast — watch a short orientation, follow step-by-step instructions to ship your first experience, browse real-world use cases, and dive into curated video content.
New to Adobe Journey Optimizer? This hub gathers the resources that help you go from zero to your first live customer experience — with step-by-step instructions for common goals, real-world use cases that show what is possible, and curated video content (tutorials, walkthroughs, and hands-on practice).
Start here: watch & learn start-here
If you have ten minutes, begin with this orientation video. It walks through the interface and highlights the key capabilities by role.
Then build hands-on confidence with these learning resources:
- Journey Optimizer tutorials — Step-by-step videos and guided walkthroughs for every role.
- Expert-curated video playlist — A sequenced set of short videos to watch in order.
- Training sandbox — A safe environment with sample data to practice in.
- Hands-on challenges — Apply what you learn with guided exercises.
Build your first experience build-first
Each one below is a short, outcome-oriented set of steps: what you will build, who it is for, and how to get there. Pick the goal that matches your first project and follow the links to the detailed documentation.
Welcome new customers build-welcome
You will build: An automated welcome series that greets every new subscriber and nudges inactive ones.
Best for: Marketers · Capability: Event-triggered journey
- Confirm your unified profiles and audiences are receiving the sign-up event.
- Create your first journey and use the sign-up event as the entry.
- Add a welcome email, then a wait step and a follow-up push notification for profiles that have not engaged.
- Personalize the content with profile attributes such as first name and stated interests.
Recover abandoned carts build-cart
You will build: A real-time recovery flow that reminds customers of items left behind.
Best for: Marketers · Capability: Event-triggered journey
- Make sure the cart-abandonment event reaches Journey Optimizer (work with your data team if needed).
- Build a journey triggered by the abandonment event.
- Send a personalized reminder email; if there is no click within 24 hours, branch to a push follow-up.
- Personalize with the abandoned items and loyalty status.
Send transactional messages build-transactional
You will build: On-demand order, shipping, or appointment confirmations triggered by an external system.
Best for: Marketers & Developers · Capability: API-triggered campaign
- Review how API-triggered campaigns work and what payload they expect.
- Design the message template and personalize it with the transaction details.
- Have your developer call the campaign endpoint from your order or fulfillment system.
Launch a campaign with A/B testing build-campaign
You will build: A scheduled promotion that automatically picks the best-performing content.
Best for: Marketers · Capability: Scheduled campaign + content experimentation
- Get started with campaigns and define your audience.
- Use AI content generation to draft subject-line and copy variations.
- Set up a content experiment to test variants on a sample, then send the winner to the rest.
Personalize offers per customer build-offers
You will build: A decision that shows the single best offer to each customer.
Best for: Marketers · Capability: Decisioning
- Get started with offer decisioning and create your offers and eligibility rules.
- Add the decision to a journey or campaign message.
- Layer in AI features to rank and optimize offers automatically.
➡️ Get started with offer decisioning
Use cases by goal use-cases
The examples above cover the most common starting points, but Journey Optimizer supports many more scenarios — from proactive outage notifications and customer re-engagement to real-time, location-aware messaging. Each scenario combines one or more capabilities working together.
To find the exact capability for your goal, use the complete, goal-organized index in Find the right Journey Optimizer capability for your goal. For end-to-end, worked examples, see the Journey use cases library.
Video library videos
Browse curated video content by topic. Each tab links to the relevant tutorials and playlists on Experience League.
- Introduction to Journey Optimizer — Core concepts and a product tour.
- Journey Optimizer tutorials overview — The full catalog of guided videos.
- Introduction to building a journey — Build your first event-triggered journey.
- Build journeys with Journey Agent — Create journeys from a natural-language prompt.
- AI Assistant for content generation — Generate copy, images, and variations.
- Use decisioning to personalize web offers — Tailor offers per customer.
- Monitor & analyze your journey with live reports — Track performance in real time.
- Create content experiments for email campaigns — Test and optimize content.
Onboarding checklist by role checklist
Onboarding spans several roles. Pick your role to see a focused starting path:
- Administrator — Set up sandboxes, permissions, and channels. Get started as an Administrator
- Data Engineer — Model schemas and ingest data. Get started as a Data Engineer
- Developer — Integrate SDKs and trigger events. Get started as a Developer
- Marketer — Build journeys, content, and audiences. Get started as a Marketer
For a full overview of how these roles work together, see Roles and responsibilities.
Related resources related-resources
- Find the right Journey Optimizer capability for your goal — Goal-first decision guide to every capability.
- Journey use cases library — Practical examples and implementation patterns.
- Key terminology — Clarify the concepts behind each capability.
- AI & intelligent features — Explore AI Assistant, send-time optimization, and content generation.
- Get started with data management — How data is ingested, unified, and activated.