Channel activities channel
Adobe Journey Optimizer allows you to automate and execute marketing campaigns across channels - email, SMS, push notifications and direct mail. You can combine these channel activities into the campaign canvas to create cross-channel Orchestrated campaigns. These campaigns can trigger actions based on customer behavior and data.
For example:
- Send a welcome series through email, SMS, push and direct mail.
- Deliver a follow-up email post-purchase.
- Send personalized birthday greetings via SMS.
By using channel activities, you can create comprehensive and personalized campaigns that engage customers across multiple touchpoints and drive conversions.
Add a channel activity and define its properties add
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Add a channel activity into the canvas. Available channel activities are Email, SMS, Push and Direct mail.
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Select the activity and click Edit email, Edit SMS, Edit Push, or Edit direct mail depending on the chosen channel.
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In the Properties tab, enter a description then switch to the Actions tab to configure the activity.
Set up the channel configuration and settings configuration
Use the Actions tab to select a channel configuration for your message and configure additional settings such as tracking, content experiment, or multilingual content.
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Select a channel configuration
A configuration is defined by a System Administrator. It contains all the technical parameters for sending the message, such as header parameters, subdomain, mobile apps, etc. Learn how to set up channel configurations
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Apply capping rules
In the Rule set drop-down list, select a channel rule set to apply capping rules to your campaign. Leveraging channel rule sets allows you to set frequency capping by communication type to prevent overloading customers with similar messages. Learn how to work with rule sets.
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Create a content experiment
Use the Content experiment section to define multiple delivery treatments in order to measure which one performs best for your target audience. Click the Create experiment button then follow the steps detailed in this section: Create a content experiment.
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Add multilingual content
Use the Languages section to create content in multiple languages within your campaign. To do so, click the Add languages button and select the desired Language settings. Detailed information on how to set up and use multilingual capabilities are available in this section: Get started with multilingual content.
Additional settings are available depending on the selected communication channel. Expand the sections below for more information.
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. Rapid delivery is used when delay in message delivery is business-critical. For instance, you want to send an urgent push alert on mobile phones, such as breaking news to users who have installed your news channel app. Learn how to enable Rapid delivery mode for Push notifications on this page.
For more information on performance when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.
When your channel activity has been configured, select the Content tab to define its content.
Define the content content
Create the message content
Switch to the Content tab to create your message. The process steps vary based on the selected channel. Learn detailed steps to create your message content in the following pages.
Add personalization
Personalization in Orchestrated campaigns works similarly to other Journey Optimizer campaigns or journeys, with a few key differences specific to the orchestrated canvas.
When you access the personalization editor from an Orchestrated campaign, two main folders contain attributes available for personalization detailed below.
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Profile attributes
This folder includes all profile-related data from Adobe Experience Platform. These are standard attributes such as name, email address, location, or any other traits captured in the user profile.
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Target attributes (specific to Orchestrated campaigns)
This folder is unique to Orchestrated campaigns. It contains attributes calculated directly within the campaign canvas. It contains two subfolders:
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<Targeting dimension>(e.g., “Recipients”, “Purchases”): Contains all attributes related to the dimension targeted by your campaign. -
Enrichment: Includes data added via Enrichment activities in your canvas. This allows you to personalize messages based on external datasets or additional logic incorporated during orchestration. Learn how to use an Enrichment activity
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For a detailed overview of how to use the personalization editor, refer to Get started with personalization.
Check and test your content
Once the content is created, use the Simulate Content button to preview and test your content with test profiles or sample input data uploaded from a CSV / JSON file, or added manually. Learn more
Confirm message sending
By default, for non-recurring orchestrated campaigns, message delivery is paused until you explicitly approve the send. After publishing the campaign, confirm the send request from the channel activity’s properties pane.
Sending confirmation can be disabled before publishing the orchestrated campaign. To do so, select the channel activity in the canvas to display its properties, and turn on Send without confirmation.
Set rate control rate-control
Journey Optimizer allows you to enable rate control for outbound actions in Orchestrated campaigns.
This feature is particularly useful for preventing overload on downstream systems, such as landing pages or customer care platforms. For example, you can set a rate limit of 165 messages per second to ensure steady delivery without overwhelming downstream systems.
To set rate control, follow these steps:
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Select an outbound channel activity in the canvas and click Edit email, Edit SMS, or Edit Push depending on the chosen channel.
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Navigate to the Schedule tab, and enable the Throttle delivery option in the Delivery settings section.
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Specify the desired Delivery rate per second.
- Minimum delivery rate supported: 1 per second.
- Maximum delivery rate supported: 2000 per second when the “Throttle delivery” option is enabled.
Next steps next
When the message content is ready, navigate back to your Orchestrated campaign using the Back arrow. You can then complete the activities orchestration in the canvas and publish the campaign to start sending messages. Learn how to start and monitor Orchestrated campaigns
