Targeting activities in workflows

Last update: March 6, 2025

These activities let you build one or more targets by defining sets and splitting or combining these sets using intersection, union, or exclusion operations.

  • Query: lets you run a query. Refer to Creating a query.
  • Incremental query: lets you perform a query and plan its execution. Refer to the Incremental query section.
  • Read list: lets you use data contained in a list. Refer to the Using data from a list: Read list section.
  • Union: lets you group the result of several activities into a single target. Refer to the Union section.
  • Intersection: lets you extract only the population with the same inbound activity results. Refer to the Intersection section.
  • Exclusion: lets you create a target based on a main target from which one or more other targets are extracted. Refer to the Exclusion section.
  • Split: lets you split a target into several subsets. Refer to the Split section.
  • Cells: provides a view of the various subsets in the form of data columns, and facilitates the manipulation of these subsets when there are many of them. For more on this, refer to the Cells section.
  • Offers by cell: lets you link different offers to each subset of a population. Refer to the Offers by cell section.
  • Survey answers: lets you recover information collected during a survey. For more on this, refer to this section.
  • Delivery outline: lets you add a delivery outline. Refer to the Delivery outline section.
  • Enrichment: lets you add columns to a working table or workflow. Refer to the Enrichment section.
  • Edit schema: lets you transform, standardize, and if necessary enrich data. For more on this, refer to the Edit schema section.
  • Offer engine: lets you call the Interaction offer engine in a workflow. Refer to the Offer engine section.
  • Deduplication: lets you remove duplicates from inbound activities. Refer to the Deduplication section.
  • Change dimension: lets you change the targeting dimension during the workflow construction cycle. Refer to the Change dimension section.
  • Subscription services: lets manage target subscriptions and unsubscriptions to an information service. Refer to the Subscription Services section.
  • List update: records the result of inbound activities in a list. Refer to the List update section.
  • Update data: lets you massively update the data in the database. Refer to the Update data section.
  • CRM connector: lets you configure the synchronization between Adobe Campaign and a CRM. Refer to the CRM Connector section.
  • Change data source: lets you change the data source of a workflow Working table. This provides more flexibility to manage data across different data sources such as FDA, FFDA and local database. Refer to the CRM Connector section.

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