v7
List of reports
Last update: November 28, 2023
- Topics:
- Reporting
- Monitoring
Reports on deliveries
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to this section.
| Label and Internal name | Description | Schema |
| User activities (recipientActivity) | Breakdown of opens, clicks and transactions by time period. | nms:delivery |
| Delivery throughput (throughput) | Delivery throughput charts, in messages/hour and Mbits/s. | nms:delivery |
| Failures and bounces (errors) | Bounces and non-deliverables by cause and domain. | nms:delivery |
| Tracking indicators (deliveryFeedback) | Summary of key indicators for tracking recipient behavior. | nms:delivery |
| Tracking indicators (mobileAppDeliveryFeedback) | Tracking indicators of a delivery to a mobile application. | nms:delivery |
| Browsers (browserStatistics) | Statistics on browsers used by recipients who clicked in messages. | xtk:none |
| Sharing to social networks (deliveryForward) | Sharing activity and mail open statistics. | nms:delivery |
| Hot clicks (hoturls) | Displays the message and the click rates superimposed. | nms:delivery |
| Hypothesis report (deliveryHypothesis) | Displays the summary of measures on delivery hypotheses. | nms:delivery |
| Delivery statistics (statisticsPerDelivery) | Statistics (processed messages, delivered messages, hard bounces, soft bounces, clicks, unsubscriptions) per email domain. | nms:delivery |
| Sharing activity statistics (forwardActivities) | Analysis of sharing activities, opens and subscriptions per time period. | nms:delivery |
| Tracking statistics (trackingStatistics) | Open, click and transaction rates report. | nms:delivery |
| Delivery summary (deliverySending) | Summary of delivery indicators: target, exclusion and messages sent. | nms:delivery |
| Delivery summary (deliveryStatistics) | Summary table for selected deliveries: Targets, Exclusions and Messages Sent. | nms:delivery |
| Operating systems (osStatistics) | Statistics on the operating systems used by recipients who clicked in a message. | xtk:none |
| Reactivity rate (deliveryFeedbackSocial) | Delivery reactivity rate and reaction breakdown. | nms:delivery |
| URLs and click throughput (topUrlDelivery) | Most reactive URLs and associated click streams. | nms:delivery |
Reports on campaigns
Reports on campaigns concern the data in the nms:operation table.
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to this section.
| Label and Internal name | Description |
| User activities (operationRecipientActivity) | Breakdown of opens, clicks and transactions by time period, depends on Campaign. |
| Delivery throughput (operationThroughput) | Delivery throughput charts, in mails/hour and Mbits/s, depends on Campaign. |
| Campaign expenses (budgetOperationExpenses) | Displays the campaign line items in detail, depends on Campaign. |
| Failures and bounces (operationErrors) | Bounces and non-deliverables by cause and domain, depends on Campaign. |
| Exploring cost lines (budgetExplorerOperation) | Descriptive analysis of cost lines, depends on MRM. |
| Tracking indicators (operationFeedback) | Overview of key tracking indicators: Opens, Clicks and Transactions, depends on Campaign. |
| Sharing to social networks (operationForward) | Sharing activity and mail open statistics, depends on Campaign. |
| Hypothesis report (operationHypothesis) | Displays the summary of hypothesis measurements for the campaign deliveries, depends on Campaign. |
| Sharing activity statistics (forwardActivityOpt) | Analysis of sharing activities, opens and subscriptions per time period, depends on Campaign. |
| Delivery summary (operationStatistics) | Summary chart of the campaign deliveries: Targets, Exclusions and Messages Sent. |
| URLs and click throughput (operationTopUrlDelivery) | Most reactive URLs and associated click streams, depends on Campaign. |
Reports on services
Reports on services concern the data in the nms:service table.
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to the related guides.
| Label and Internal name | Description |
| Fan acquisitions (socialAcquisitionsByWebapp) | Which web applications enabled the prospect acquisitions? Depends on Social marketing add-on. |
| Breakdown of subscriptions (mobileAppDistribution) | Breakdown of active subscriptions per mobile application, depends on Mobile app channel add-on. |
| Subscription tracking (subscriptionsProgress) | Evolution of the subscriptions to information services |
| Reactivity rate (socialReactionRate) | What are the reactivity rates for the latest deliveries? Depends on Social marketing add-on. |
| Reactivity rate (mobileAppReactivityRate) | Reactivity rate for the latest deliveries, depends on Mobile app channel add-on. |
Budget reports
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to this section.
| Label and Internal name | Description | Schema |
| Costs linked to the program(s) (budgetProgramCost) | Breakdown of program costs. | nms:program |
| Budget evolution (budgetEvolution) | Evolution of budget costs by commitment level. | nms:budget |
| Cumulative evolution of the budget (budgetCumulativeEvolution) | Evolution of the cumulated budget costs broken down by commi tment level. | nms:budget |
| Exploring cost lines (budgetExplorerBudget) | Descriptive analysis of cost lines. | nms:budget |
| Exploring cost lines (budgetExplorer) | Descriptive analysis of cost lines. | nms:costLine |
| Exploring cost lines (budgetExplorerPlan) | Descriptive analysis of cost lines. | nms:plan |
| Exploring cost lines (budgetExplorerProgram) | Descriptive analysis of cost lines. | nms:program |
| Summary of the budget(s) (budget) | Snapshot of the main costs, expense categories and budgets. | nms:budget |
Reports on simulations
Reports on simulations concern the data in the nms:simulation table.
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to the related guides.
| Label and Internal name | Description |
| Detail of simulation exclusions (dlvSimuLossesDetail) | Detailed table of all causes of exclusion. |
| Breakdown of offers by rank (offerSimulationRanking) | Breakdown of offers in the simulation, by rank. |
| Simulation summary (dlvSimuLossesSummary) | Summary of simulation volumes and exclusions. |
| Overlap statistics (dlvSimuOverlapping) | Delivery target overlap volumes. |
| Summary of exclusions due to the simulation (dlvSimuLossesSimu) | Table of exclusions due to the simulation. |
Reports on Web applications
Reports on Web applications concern the data in the nms:WebApp table.
The built-in reports provided by Adobe Campaign can be found in the table below.
For more on the content of these reports, refer to this section.
| Label and Internal name | Description |
| Documentation (surveyDictionary) | Description of survey structure, depends on the Survey Manager add-on. |
| Main (surveyProperties) | Survey properties |
| Breakdown of responses (surveyDistribution) | Breakdown of responses to questions. |
Other ootb reports
The following reports are also provided built-in. For more on this, refer to the document on functionality which they concern.
| Label and Internal name | Description | Schema |
| Offer analysis (offerAnalysis) | Offer analysis per date and channel, depends on the Interaction add-on. | nms:offer |
| Re-marketing efficiency (remarketingEffect) | Measurement of re-marketing efficiency | nms:webEvent |
| History of social prospect acquisitions (socialVisitorStatistics) | History of X (formerly known as Twitter) and Facebook prospect acquisitions, depends on the Social marketing add-on. | nms:visitor |
| Recent proposition tracking (recentPropositions) | Real-time proposition tracking | nms:propositionRcp |
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