Automate with workflows

Last update: March 12, 2025

Adobe Campaign includes a workflow module that empowers you to orchestrate the full range of processes and tasks across the different modules of the application server. This comprehensive graphical environment lets you design processes including segmentation, campaign execution, file processing, human participation, etc. The workflow engine executes and tracks these processes.

You can use a workflow, for example, to download a file from a server, decompress it, and then import records contained within into the Adobe Campaign database.

A workflow can also involve one or more operators to be notified or who can make choices and approve processes. In this way, it is possible to create a delivery action, assign a task to one or more operators to work on content, specify targets, and to approve proofs before starting the delivery.

Workflows occur within various contexts and stages of the campaign management process.

To learn more about workflows management, please refer to the Campaign v8 documentation.

Learn the key steps related to workflow management:

  • Workflow activities: An activity describes a task template. Worflows include targeting, flow control, action and event activities.

  • Build a workflow: Learn how to create and run targeting, campaign and technical workflows.

  • Best practices: Learn about the guidelines to optimize Campaign workflow performance, improve your workflow design and select the correct settings.

  • Monitor workflows: Learn how to monitor workflow execution to ensure that everything is running correctly.

  • Workflow use cases: Learn different contexts in which workflows can be used and how to implement them through end-to-end use cases.

Previous pageInsert a dynamic image
Next pageInteraction and offer management

Campaign