Communication channels
With Adobe Campaign, you can send cross-channel campaigns including emails, SMS, LINE messages, Push notifications and direct mails, and measure their effectiveness using various dedicated reports. These messages are designed and sent though deliveries, and can be personalized for each recipient.
Core functionalities include targeting, definition and personalization of messages, execution of communications, and the associated operational reports. The main functional access point is the delivery assistant. This access point leads to multiple capabilities covered by Adobe Campaign.
NOTEDelivery sending can be automated by preparing a delivery and/or sending it in the process of a workflow. For more on delivery-type activities in workflows, refer to this section.
Adobe Campaign offers the following delivery channels:
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Email channel: email deliveries let you send personalized emails to the target population. Refer to About email channel.
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Direct mail channel: direct mail deliveries let you generate an extraction file which contains data on the target population. Refer to About direct mail channel.
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Mobile channel: deliveries on mobile channels let you send personalized SMS or LINE messages to the target population. Refer to SMS channel.
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Mobile application channel: mobile app deliveries let you send notifications to iOS and Android systems. Refer to the Mobile app channel chapter.
Other channels are described on this section.
NOTEThe number of available channels depends on your contract. Please check your license agreement.
Deliveries can be carried out online (via email, one of the mobile channels and push notifications), and offline (direct mail channel).
Depending on the channel, delivery modes can be:
- Direct mass delivery via Adobe Campaign (default mode for email channel).
- External delivery via a specialist operator who is given the output file generated by the delivery assistant (default mode for direct mail channel).
External accounts are configured via the Administration > Platform > External accounts node. This configuration should be performed by expert users only.
Email deliveries
The Email channel is one of the core channels in Adobe Campaign, allowing you to schedule and send personalized emails to specific targets.
You can send different types of emails:
- Single-send emails: emails that you can send once to a defined target. They are usually used to promote a specific content that would be prepared and sent only once (newsletter, promotional email, etc.).
- Recurring emails: in a campaign, send the same email regularly and aggregate each send and its reports on a periodic basis. The same email is sent, but usually to a different target, based on the eligible target for the day of the send. A common example is a birthday email. For more on this, refer to Recurring deliveries.
- Transactional emails: unitary emails that are triggered based on your customers’ behavior. Refer to Transactional messaging.
To learn about delivery usage and recommendations, consult Campaign Delivery best practices.
For more on the different types of deliveries, refer to this section.
Mobile deliveries
Adobe Campaign allows you to deliver SMS and LINE messages on mobiles.
For SMS messages, you can create, modify, and personalize messages in text format only. You can also preview your SMS messages before they are sent.
For LINE messages, you can send text or images and links.
To deliver SMS or LINE messages to a mobile phone you need:
- An external account configured on the Mobile (SMS) channel or on the LINE channel.
- An SMS or LINE delivery template that is correctly linked to this external account.
Push notifications
Adobe Campaign allows you to send personalized and segmented push notifications on iOS and Android mobile devices, through dedicated apps. Once configuration and integration steps have been performed, iOS and Android deliveries can be created and sent. You can also design rich notifications with images or videos.
Direct mail
Direct mail is an offline channel that allows you to personalize and generate the file required by direct mail providers. It gives you the possibility to mix online and offline channels in your customer journeys.
Online channels allow you to create your messages (email, SMS, mobile app delivery, etc.) and send them to your audience directly from Adobe Campaign. With offline channels, it is different. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information (postal address for example). You will then be able to send this file to your direct mail provider who will take care of the actual sending.
Other channels
Adobe Campaign offers Telephone delivery template, which is used to create external deliveries. Using this channel implies you set up dedicated methodologies to process output files. Configuration steps are the same as for Direct mail channel.
NOTEIn addition, ‘Other’ type deliveries use a specific technical template which does not execute a process: this lets them manage marketing actions executed outside of the Adobe Campaign platform.
This channel has no specific mechanism. It is a generic channel that has its own external account routing option, delivery template type and campaign workflow activity, just like any other communication channel available in Adobe Campaign.
This channel is designed for descriptive purposes only, for example to define deliveries for which you want to keep a trace of the target of a campaign performed in a tool other than Adobe Campaign.