What is deliverability about-deliverability

Last update: November 9, 2026

Applies to:
Campaign Classic v7

CREATED FOR:

User

Deliverability allows you to measure the success of your campaigns reaching your recipients’ inbox without bouncing, or being marked as spam. Learn why deliverability matters.

More precisely, email deliverability refers to the set of characteristics that determine a message’s ability to reach its destination, via a personal email address, within a short time, and with the expected quality in terms of content and format.

For a deeper dive on what deliverability is and to learn more on key deliverability terms, concepts, and approaches, refer to the Adobe Deliverability Best Practice Guide.

NOTE

As part of the transition from Campaign v7 to v8, the Campaign Classic documentation set has been streamlined and reorganized. Common features are now available exclusively in the Campaign v8 documentation set. To learn how to improve deliverability and use the Campaign deliverability tools, refer to the Campaign v8 documentation.

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