Offers on an inbound channel offers-on-an-inbound-channel

In your anonymous environment (Visitors) go to the Administration > Spaces node.

Click New to create call channels.

Change the label and select the Inbound Web channel. You also have to check the Enable unitary mode box.

Select the offer content fields used for the space and specify them as required by checking the relevant box.

In this way, any offers missing one of the following elements will not be eligible for this space:

• Title
• HTML content
• Image URL
• Destination URL

Edit the HTML rendering function, for example as follows:

function (imageUrl, targetUrl, shortContent, htmlSource){
      var html = "<p><b>" + shortContent + "</b></p>";
      html += "<p>" + htmlSource + "</p>";
      html += "<a _urlType='11' href='" + targetUrl + "'><img src='" + encodeURI(imageUrl) + "'/></a>";
      return html;
    }

Save the offer space.

Go to the Offer catalog node within the environment you have just created.

Right-click the Offer catalog node and select Create a new ‘Offer category’ folder.

Name the new category, Financial products for example.

Go to the category’s Eligibility tab and enter financing as a theme, then save changes.

Go to the category you’ve just created.

Click New.

Select the out-of-the-box anonymous offer template or a previously created template.

Change the label and save your offer.

Go to the Eligibility tab and specify the weight of the offers according to its application contexts.

In this example, the offer is configured to be displayed on the home page of the site as a priority until the end of the year.

Go to the Content tab and define the content of the offer.

Create a second offer.

Go to the Eligibility tab and apply the same weight as for the first offer.

Run the approval cycle for each offer in order to make them, as well as their approved offer spaces, available in the online environment.

Go to the HTML page and insert an @id attribute with a value matching the internal name of the anonymous offer space created previously (refer to Creating anonymous offer spaces), preceded by i_.

Insert the call URL.

The blue URL boxes above correspond to the instance name, the internal name of the environment (refer to Creating an anonymous environment) and the theme linked to the category (Creating an offer category and a theme). The latter is optional.

A visitor browses the Neobank website without logging on.

Three anonymous offers are displayed on the page: two Best Offer offers for Neobank products and one offer from a Neobank partner.

The user, a Neobank customer, logs on with their credentials.

Three personalized offers are displayed.

Create an offer environment for anonymous inbound interactions via the delivery mapping assistant (Visitor mapping). For more on this, refer to Creating an offer environment.

In the Adobe Campaign tree, go to the anonymous environment you have just created and add an offer space.

Create a new Inbound web type space.

Enter a label for it: Web Best Anonymous Offer for instance.

Add the offer content fields used for this offer space and configure the rendering functions.

Use the same process to create an inbound web channel offer space to match the Partner category.

Go to the Offer catalog in the anonymous environment that you have just created.

Add an Offer category folder with Best Offer as a label.

Create a second category with Partner as a label.

Go to the Best Offer category and create an anonymous offer.

Go to the Eligibility tab and specify the weight of the offers according to its application contexts.

Go to the Content tab and define the content of the offer.

Create a second offer in the Best Offer category.

Go to the Partner category and create an anonymous offer.

Go to the Content tab and define the content of the offer.

Go to the Eligibility tab and specify the weight of the offers according to its application contexts.

Create a second offer for the Partner category.

Go to the Eligibility tab and apply the same weight that you applied to the first offer in this category so that the offers are displayed successively on the website.

Run the approval cycle for each offer to begin making them go live. When approving content, activate the Partner or Best Offer offer space, according to the offer.

In the Adobe Campaign tree, go to the environment you have just created and add Best Offer and Partner offer spaces.

Apply the process detailed in Configuring offer spaces for the anonymous environment.

Select the Fall back on an anonymous environment if no individuals were identified option.

Using the drop-down list, select the anonymous web offer space created previously (refer to Configuring offer spaces for the anonymous environment).

In the identified environment, go to the offer space folder.

Select the Best Offer offer space and click Advanced parameters.

In the Target identification tab, click Add.

Click Edit expression, go to the recipients table and select the Email field.

Click OK to close the Advanced parameters window and finish configuring the Best Offer offer space.

Apply the same process for the Partner offer space.

Go to the Offer catalogs node in the identified environment.

As in the anonymous environment, add two Offer category folders with Best Offer and Partner as a labels.

Go to the Best Offer category and create a first personalized offer.

Go to the Eligibility tab and specify the weight of the offers according to its application contexts.

Go to the Content tab and define the content of the offer.

Create a second offer in the Best Offer category.

Go to the Partner category and create a personalized offer.

Go to the Eligibility tab and specify the weight of the offers according to its application contexts.

Create a second offer for the Partner category.

Go to the Eligibility tab and apply the same weight that you applied to the first offer in this category so that the offers are displayed successively on the website.

Run the approval cycle for each offer to begin updating them. During content approval, activate the Partner or Best Offer offer spaces.

In the content of the HTML page, insert three

elements with an @id attribute whose value will enable us to call up the offers in the various offer spaces of the website.

Then insert the script for defining attribute values.

In this example, ContBO1 and ContBO2 receive the value OsWebBestOfferIdentified, i.e. the internal name of the Best Offer offer space created previously in the identified environment. The CatBestOffer and CatBestOfferAnonym values match the internal name of the Best Offer categories for anonymous and identified environments.

Likewise, ContPtn receives the OSWebPartnerIdentified value, which matches the internal name of the Partner offer space created in the identified environment. CatPartner and CatPartnerAnonym match the internal name of the Partner categories for anonymous and identified environments.

Assign the information that will let you identify the person who logs on to the Neobank site to the interactionTarget variable.

The person’s identification can be based on a browser cookie, a reading parameter in the URL, email, or identifier of the person. If a field of the recipient table other than the primary key is used, it needs to be defined in the advanced parameters of the space (refer to Specifying the advanced settings of the identified offer spaces).

Insert the call URL.

The URL contains EnvNeobankRecip, the internal name of the identified environment.