Get started with profiles

Last update: June 10, 2025
  • Applies to:
  • Campaign Classic v7

CREATED FOR:

  • Beginner
  • User
  • Developer

Profiles are centralized in the Adobe Campaign database. There are many possible mechanisms for acquiring profiles and building up this database: on-line collection via web forms, manual or automatic import of text files, replication with company databases or other information systems. With Adobe Campaign, you can incorporate marketing history, purchase information, preferences, CRM data, and any relevant PI data in a consolidated view to analyze and take action.

“Profile” means a record of information (e.g.: a record in the nmsRecipient table or an external table containing a cookie ID, Customer ID, mobile identifier or other information relevant to a particular channel) representing an end-customer, prospect, or lead.

In Adobe Campaign, recipients are the default profiles targeted for sending deliveries (emails, SMS, etc.). Recipient data stored in the database enable you to filter the target that will receive any given delivery and to add personalization data in your delivery contents. Other types of profiles exist in the database. They are designed for different uses. For example, seed profiles are made to test your deliveries before they are sent to the final target.

Video showing what profiles are and how they work Understand the concept of profiles in video

NOTE
To learn more about profile, how to create and edit them, please refer to the detailed documentation on the Campaign v8 documentation.

To learn more about profile, how to create and edit them, please refer to the detailed documentation on the Campaign v8 documentation.

image

Learn how to edit, manage and add profiles in the Campaign v8 documentation:

  • Add profiles: Learn the key steps to add and create new profiles.

  • Edit profiles: View and edit existing profiles.

  • Manage profiles: Access and manage your exisiting profiles using using the folder management tool.

Learn how to import and export profiles and data in the Campaign v8 documentation:

Previous pageOpt-out for the Sale of Personal Information
Next pageUpdate data

Campaign