Key Components in the Audience Manager System

Audience Manager groups its systems and processes into four main categories: tag management, data collection, data organization, and data actionability.

The following illustration shows the main components and the underlying technology (hardware and software) that power Audience Manager. Although some processes perform specific functions and others have multi-purpose roles, all systems work together to help you manage tags, collect data, analyze performance, synchronize information with other systems, and take action on that information.