Stack Attack

Similarly, you can create the intersecting data of a Venn diagram by simply stacking any segments together. There is no limit to how many segments or individual dimensions you stack. For example, if I wanted to quickly find out what Days of the Week last month my site had a visit on a Mobile Phone, specifically a Samsung Galaxy A52s, that did see my menu and nutrition pages, but did NOT see my home page, I can build it quickly on the fly like this:

Seg 05

But even better, once I find that perfect subset of my user or visit base, I can select all those values, right click, and create a segment instantly:

Seg 06

Seg 07

Seg 08

That’s a lot of power in one segment.

A Segment of Numbers for a Number of Segments

Many users often look at nominal, ordinal, or interval values when building segments - things like a page visited, an age range of users, or the number of visits a user has made in the past. However, you can use ratio data as well when creating a segment by bucketing these values - whether they’re standard dimensions, standard metrics, or custom variables and metrics for your organization.

For example, Time Spent on Page or Time Spent per Visit has pre-built buckets available:

Seg 09

However, these may not always fit your organization’s needs - perhaps most of the site’s visits run shorter than 10 minutes. You can use granular measurement to create differently sized buckets. Here is one created to look at visits that last between 1 minute, 1 second and 1 minute, 30 seconds:

Seg 10

Once created, I can now start to look at my visits, orders, and other events by the different bucketed time groups I customized:

Seg 11

You can even begin to examine how your Key Performance Indicators (KPIs) change as a factor of how much time a user spends, how many pages they hit in a visit, how many times they’ve visited in the past, or any other numeric value - basically allowing you to look at a metric as a factor of another metric:

Seg 12

The possibilities for using segments to find new insights are endless! This is simply a starting point. Try a few on your own and let the community know what you discover: Adobe Analytics Community on Experience League or the #Measure Slack community.

Happy segmenting!

Author

This document was written by:

Dan Cummings

Dan Cummings, Sr. Product Engineering Analytics Manager at McDonald’s Corporation

Adobe Analytics Champion

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