Introduction to the Adobe Advertising DSP integration

Transcript

Hey everybody, this is Wyatt with Adobe Advertising, walking you through our integration with Adobe Analytics. What we’re going to go through is just some high-level overview of how our integration works between the two platforms, so you can have a better understanding from a reporting capability that you have available to you within Adobe Analytics. What the integration does is allow for us to report out on our paid media campaigns within Adobe Analytics, and actually tie those conversions and delivery data back to any online metrics that are being collected via Adobe Analytics. This gives us a better understanding of, hey, how is our performance doing in our paid media campaigns, and what effects are we having on our on-site actions within Adobe Analytics? The first thing that you’re going to see in here is a freeform table or a analytics workspace. This is going to be your one-stop shop for all things Adobe Analytics and Adobe Advertising for this overview. As you can see on the left-hand column, there are a bunch of different dimensions that we can drag and drop and you can start to pull in different ones to see exactly what performance may look like. What I did was just pull in a couple of metrics and dimensions before so we can start to see what this may look like in real-time. One thing that I’ve pulled in here is the ad platform. This connection works with both Adobe Advertising’s DSP, as well as our search platform. As you can see, we can start to pull in any delivery metrics, like costs or impressions, and then we can actually stitch that data back to any sort of orders or visits or any other events that are being collected via Adobe Analytics. We can then go ahead and start to report out on those metrics further and start to visualize what does spend look like, what does orders look like driven across, say, Adobe Advertising DSP or say the different search platforms like Google Ads and Microsoft Advertising’s Bing. You start to get a full picture of not just the delivery that you get out of Adobe Analytics, but also the on-site actions that are being driven by your paid media campaigns. A bit further is just walking through some campaign performance as an overview. What we can start to see here is particular campaign level performance. You can start to drill down into the different granularities and understand which campaigns are having the most effect on any online actions like orders or visits. You can pull in campaign and start to see the different campaign performance. You can also pull in placement and understand how placements are performing and understand which ones are the best for your paid media campaigns in relation to those on-site actions. This is a high-level overview of what you can get out of the Adobe Advertising and Adobe Analytics integration. But for any further assistance or questions, please feel free to reach out to any of your designated account managers. Have a good day.