Calculated Metrics: Implementation-less Metrics calculated-metrics-implementation-less-metrics

Learn how to create new metrics in Adobe Analytics without changing your implementation.

Hello, and welcome to this short video on - the new and improved calculated metrics. In this video, I’m going to show you how - you can create an event or metric, without implementation. And - you’ll do this using the new segmented calculated - metric feature. So, let me show you how - you can do that, but maybe, before I do that, - I’ll set up the scenario. So, you’ve already instrumented your - site, you’ve collected a lot of data and you’re starting to get a lot of - questions around search on your site. Internal search. And, you did not set an event each time - somebody searched, and so you really have no indicator of how much volume - you’re getting in terms of search. So, you want to create - that event and you can do that using a segmented - calculated metric. So, let me show you how you can do that. So, we’re gonna add a metric to - this key metrics report, and so the first thing I did, - actually I cheated a little bit. I went and created a segment beforehand - and so, this is just a simple segment, where I’m looking for the - page that equals search results. And so, that’s going to be the - basis of our metric here. So, let me drag that - down to the definition window here and then - create searches. So, these searches, - and these will be symmetric searches, - performed on our website. Okay. Decimals fine. Decimal places. Good. Fine. Now, we might want to classify - this as search related, as a tag. And, now, we need to add our metric. And so, I could go back to the metrics - selector here and we’ll go to page views. Page views will really - give me an indicator of how many times or instances - there are searches. If I wanted to go with a slightly - different view, I might say, well, I’m not really worried about the number - of times a search occurred, but the sessions in which a search occurred. And so, in that case, you - know, I might want to serialize it by just using - visits as the metric. And so, if I did that - let me just show you. Take a page views, drag - down visits, you’ll see the number go down quite a bit, - because this is actually unique searches. So, how many sessions involved a search. But, let’s stick to what I - originally talked about, with the page views and - so, add that back in. And we’ll save this.
Now, the interesting thing that - this has an advantage over its standard deployment - implementation centric metric. In the sense that, if I - deployed the metric today to start tracking search, that - would be rolling forward. And, in this case. And, let me just clean - up this this report here a little bit. Get rid of some of these - other metrics here.
So now, if you look at this, - I’m deploying this and it’s basically rolling back, in - fact, I can take this back. Let’s say, let’s go three months and I can basically see this metric through our historical data, - because it’s based on a segment. So, this is a really powerful feature, - you know, look at it as a weapon or a tool within - your toolkit for deploying new metrics. And I think you’ll find a lot of - value in this approach. Thank you. -