Overview
Implement the Experience Cloud in Websites with Tags is the perfect starting point for front-end developers or technical marketers who want to learn how to implement the Adobe Experience Cloud solutions on their website.
Each lesson contains how-to exercises and foundational information to help you implement the Experience Cloud and understand its value. Demo sites are provided for you to complete the tutorial, so you can learn the underlying techniques in a safe environment. After completing this tutorial, you should be ready to start implementing all of your marketing solutions through tags on your own website.
INFOAfter completing this you will be able to:
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Create a tag property
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Install a tag property on a website
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Add the following Adobe Experience Cloud solutions:
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Create rules and data elements to send data to the Adobe solutions
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Validate the implementation using the Adobe Experience Cloud Debugger
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Publish changes through development, staging, and production environments
NOTE- Platform Launch (Client Side) is now tags
- Platform Launch Server Side is now event forwarding
- Edge configurations are now datastreams
NOTEPrerequisites
In these lessons, it is assumed that you have an Adobe Id and the required permissions to complete the exercises. If not, you may need to reach out to your Experience Cloud Administrator to request access.
- For tags, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments. For more information on tag user permissions, see the documentation.
- For Adobe Analytics, you must know your tracking server and which report suites you will use to complete this tutorial
- For Audience Manager, you must know your Audience Manager Subdomain (also known as the “Partner Name” “Partner ID,” or “Partner Subdomain”)
Also, it is assumed that you are familiar with front-end development languages like HTML and JavaScript. You do not need to be an expert in these languages to complete the lessons, but you will get more out of them if you can comfortably read and understand code.
About tags
The tags feature of Adobe Experience Platform is the next generation of website tag and mobile SDK management capabilities from Adobe. Tags gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Tags. It is available for any Adobe Experience Cloud customer.
Tags for websites allows you to centrally manage all of the JavaScript related to analytics, marketing, and advertising solutions used on your desktop and mobile sites. For example, if you deploy Adobe Analytics, tags will manage the AppMeasurement JavaScript library, populate variables, and fire requests.
The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it is not included in your library. The result is an implementation that is fast and compact.
Tags is also a platform that allows third-party vendors to create extensions to make it easy to deploy their solutions through tags. An extension is a package of code (JavaScript, HTML, and CSS) that extends the tags interface and client functionality. You can think of tags as an operating system, and extensions are the apps you use to achieve your tasks.
