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Customer Journey Measurement using Attribution
Learn about attribution modes, lookback windows, and algorithmic attribution. These features allow the Marketer to understand non-linear and unpredictable customer journeys in a variety of ways.

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Previous pageUsing different Attribution IQ models with segments
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Analytics


Learn about Adobe User Groups across Experience Cloud

User Group

Master Adobe Experience Cloud solutions along with your peers through Adobe User Groups. Join this event to learn how to get involved!


Thursday, Jul 31, 3:00 PM UTC

Experience Makers The Skill Exchange

Skill Exchange

Join us for four days of customer learning across 6 different Adobe solutions. Pick the day or days that mean the most to you. This FREE virtual event is packed with actionable learnings you won't want to miss.


Wednesday, Aug 13, 4:00 PM UTC

Data Drip: Benefits of Migrating from an Old System to WebSDK

Data Drip

Join us to learn how Adobe WebSDK lowers operational costs, simplifies implementation, and reduces liability. We'll walk you through exactly how to take advantage of its improved performance compared to older libraries.


Thursday, Aug 21, 5:00 PM UTC