Algorithmic Model in Attribution IQ
Last update: May 31, 2023
- Topics:
- Attribution
CREATED FOR:
- Intermediate
- User
The Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric.
For more information, see the documentation
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Customer Journey Measurement using Attribution
Learn about attribution modes, lookback windows, and algorithmic attribution. These features allow the Marketer to understand non-linear and unpredictable customer journeys in a variety of ways.
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