Build segments build-segments

The Segment builder dialog is used to create new or edit existing segments. The dialog is titled New segment or Edit segment for segments that you create or manage from the Segment manager.

Segment builder

Create or Edit segment

Definition builder

You use the Definition builder to construct your segment definition. In that construction, you use components, containers, operators and logic.

You can configure the type and scope of your definition:

You can always change these settings later.

Components

A vital part of the construction of your segment definition is using dimensions, metrics, existing segments and date ranges. All these components are available from the component panel in the Segment builder.

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To add a component:

To edit a component:

To delete a component:

Containers

You can group multiple components in one or more containers and define logic within and between containers. Containers allow you to build complex definitions for your segment.

You can use in a container for the following actions:

Date ranges

You can build segments that contain rolling date ranges. This way, you are able to answer questions about ongoing campaigns or events. For example, you can build a segment that includes everyone who has made an online purchase over the last 60 days.

See Rolling date ranges in segments for a demo video.

Stack segments stack

You can build a segment using segments. When you use segments in a segment, you can optimize your segment and reduce the complexity.

Imagine you want to segment on the combination of interaction channel (5) and US states (50). You could either build 250 segments, each for the unique combination of device type (mobile phone versus tablet) and US state. To get the tablet users in California, you would use one of the 250 segments:

Or, you could define 55 segments: 50 segments for the US states, and 5 for the possible interaction channels. And then stack the segments to obtain the same results. To get the California mobile app users, you would stack two segments:

Attribution attribution

When you use a dimension in the Segment builder, you have the options to specify the attribution model for that dimension. The attribution model that you select determines whether the data qualifies for the condition you have specified for the dimension component.

Select within the dimension component and select one of the Attribution models from the popup:

Example

As part of a segment definition you have specified the following condition: Page Name equals Women. Similar to the example above. You repeat this segment definition using the two other attribution models. So, you have three segments each with their own attribution model:

The table below explains, for each attribution model, which incoming events are qualified for that condition.

Women Page - Attribution -
attribution model

Event 1:
Page Name equals
Women

Event 2:
Page Name equals
Men

Event 3:
Page Name equals
Women

Event 4:
Page Name equals
Women
(persisted)

Event 5:
Page Name equals
Checkout

Event 6:
Page Name equals
Women

Event 7:
Page Name equals
Home

Repeating (default)

Instance

Non-repeating instance

An example report on events using the three segments looks like:

Segment templates concept_5098446CC78D441E93B8E4D1D1EA6558

Segment templates are provided for common segmentation use cases, such as First-time Visits or Visits from Mobile Devices. They are available in Workspace projects and in the segment builder as building blocks for new segments.

An Adobe logo identifies templates. A sample of the available templates is listed below:

To view the definition of each segment, use . For example, for the iOS template: