Another way - The Mobile Scorecard

Apart from read-only project sharing, Analytics Dashboard is another approach to sharing executive-ready dashboards with predefined experience. It is the “mobile scorecard” when creating a new project in Analysis Workspace and the resulting project will be available in the “Adobe Analytics” mobile app. This allows us to share digital experience KPIs with executives in a simple and easy-to-use mobile app which is accessible anywhere and anytime.

A good executive dashboard should be simple and on key points. By adding only KPIs to the first screen of an Analytics Dashboard, with an optional one-level drill-down to break down a KPI by one dimension from a predefined set of choices. The Analytics Dashboard allows us to tell a story we want to executives.

Even if your bosses are not using the Analytics Dashboard directly, have those KPIs ready in the Analytics Dashboard and get the answer right the way when being asked, you just look cool and well-prepared.
When adopting Adobe Analytics within an organization, we would probably want to enable all users with the full capabilities to create/modify Workspace projects for analysis. However, there are users with different skills and focuses, some of them only need to consume data in some predefined workspace projects and not going to do any further analysis with little experience in Adobe Analytics. The read-only project or analytics dashboard provide a simple interface with predefined experiences for them to access data.

Author

This document was written by:

Leo Lau

Leo Lau, Director, MarTech Lead Asia

Adobe Analytics Champion

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