About Adobe Advertising DSP
- Topics:
- DSP Introduction
CREATED FOR:
- User
Adobe Advertising is the only independent ad platform that unifies and automates all media, data, audiences, and creative at scale. Deliver connected experiences across all advertising channels, including paid search, display, video, connected TV (CTV), audio, and native.
Adobe Advertising DSP (DSP) elevates advertisers’ media strategies through advanced first-party data segmentation and activation capabilities, premium and differentiated inventory, and an intuitive cross-channel management experience. Some of the key features include:
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Optimization: Our new destination for campaign management, Campaign Home, gives you the advanced tools, sorting, and insights to optimize your campaigns faster than ever before. Additionally, forecasting and spend recommendations predict the strategies that are expected to perform well, not necessarily what is performing best right now, so you can optimize with data.
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Cross-Device Solutions: The DSP integration with LiveRamp enables you to extend your audience to all of a consumer’s known devices, and to apply frequency caps and measure attribution across those devices.
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Media Quality Suite: DSP takes a proactive approach to issues that may impact your brand and advertising investments. The DSP media quality suite is 100% transparent and takes a multi-faceted approach to ensure advertiser’s investments are protected. This includes brand safety, viewability, fraud protection, and Ads.Txt.
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Integrations with Adobe Analytics, Adobe Audience Manager, and Adobe Experience Platform: Integrations with your existing Adobe products allow you to maximize your first-party data and put advertising on the same level as the rest of the business insights.
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Premiere connected TV experience with Roku: Roku and DSP have a unique partnership that empowers you to activate your first-party and third-party data across the Roku inventory to efficiently reach audiences across the big screen, at scale. By leveraging the only platform with the ability to sync with Roku IDs, marketers can take advantage of deterministic 1:1 targeting with precision and accuracy, as well as access Roku inventory and unique measurement insights.
Advertising
- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- About Campaign Management
- Create a Campaign
- Edit a Campaign
- Duplicate a Campaign
- View a Detailed Report for a Campaign
- Pause or Activate a Campaign
- Archive or Unarchive a Campaign
- View the Change Log for a Campaign
- Campaign Settings
- Review and Edit Campaign Component Settings Using Bulksheets
- Campaign Launch Checklist
- Packages
- Placements
- About Placement Management
- Create a Placement
- Review and Edit Placement Settings Using Bulksheets
- Edit Placements
- Duplicate a Placement
- Manage Bid Multipliers for Placements
- Attach Ads to Placements
- Edit the Ad Schedules for Placements
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Review Ad Details Using Spreadsheets
- Edit an Ad
- Duplicate an Ad
- Attach Ads to Placements
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Pause or Activate an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Performance Reports in Campaign Management Views
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Support for Activating Universal IDs
- Reusable Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Segments
- Sources
- Manually Import Authenticated Segments from LiveRamp
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Planner
- About the DSP Planner Tool
- Create a Connected TV Reach Plan
- Duplicate a Connected TV Reach Plan
- Edit a Connected TV Reach Plan
- Settings for Connected TV Reach Plans
- Export a Forecast for a Connected TV Reach Plan
- Regenerate the Forecast for a Connected TV Reach Plan
- Archive a Connected TV Reach Plan
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
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