Tips for negotiating a programmatic guaranteed deal
When negotiating a programmatic guaranteed deal, the buyer and publisher must discuss and confirm the following items:
- Flight date
- Geos
- Inventory types
- Creative lengths
- Display sizes
- Performance goals
- Brand safety requirements
- Target audience
- Impressions
- Budget
- CPM
- Frequency
- Dayparting
- Activation process
Buyer responsibilities for a programmatic guaranteed deal
- Deal setup and activation
- Creation of a programmatic guaranteed placement
- Troubleshooting
- Delivery monitoring
- Executing a 95%-100% bid/response rate
Publisher responsibilities for a programmatic guaranteed deal
- Delivery of the negotiated budget, impressions, CPM, geos, audience, frequency, and dayparting within the required flight dates
- Meeting the KPI and brand safety requirements within the required flight dates
- Troubleshooting
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