Set up a Programmatic Guaranteed Deal

Last update: Thu May 09 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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After you negotiate a programmatic guaranteed (PG) deal with a supported publisher, you can set up the deal within DSP either by using the Deal ID inbox or by manually entering the deal details.

NOTE

For PG deals, the publisher handles all budget pacing, budget capping, and targeting. All SSPs that allow PG through DSP confirm that the publisher can set up budget capping.

Setting up programmatic guaranteed deals with publishers on FreeWheel requires extra permissions and steps. See “Overview of Setting up Programmatic Guaranteed Deals in FreeWheel” for more information.

Set up a Programmatic Guaranteed Deal Using the Deal ID Inbox pg-setup-deal-id-inbox

The following method is the preferred procedure for FreeWheel, Google Authorized Buyers, and Magnite DV+.

Accept the deal.
After you save the deal, select the ads (or 1x1 tracking pixel for publisher-managed ads) to use for the deal and create a programmatic guaranteed (PG) default placement, as prompted.

Creating a default PG placement for the deal is mandatory to deliver 100% of your buy. This type of placement has no targeting so DSP can return a bid to every bid request from the publisher.
- If you’re accepting a single deal, you’re automatically redirected to the PG default placement creation workflow.
  
  All FreeWheel deals are proposed as a single deal.
- If you’re accepting a proposal with multiple PG deal IDs, then identify each PG default placement you need to create. Once you create all required placements, the continue button is enabled.
(Optional) Target the PG deal in additional PG or non-PG placements by clicking > Attach new placement.

A deal can target multiple placements that support any combination of media types (such as connected TV, desktop, and audio).

Manually Set up a Programmatic Guaranteed Deal

Use this method for all other SSPs.

Manually set up the deal ID details.
After you save the deal, select the ads (or 1x1 tracking pixels for publisher-managed ads) to use for the deal and create a PG default placement, as prompted.

Creating a PG default placement for the deal is mandatory to deliver 100% of your buy. This type of placement has no targeting so DSP can return a bid to every bid request from the publisher.
(Optional) Target the PG deal in additional PG or non-PG placements by clicking > Attach new placement.

A deal can target multiple placements that support any combination of media types (such as connected TV, desktop, and audio).

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