Overview of Inventory Features in Advertising DSP
CREATED FOR:
- User
DSP can support your inventory needs, whether you’re wanting to find scale with public inventory, find scale among premium publishers with On Demand, or set up a 1:1 private marketplace (PMP) deal with a publisher to activate against specific audiences or sites. Your campaign goals help dictate which type of inventory best suits your campaign’s performance needs. Integrations with top supply side platforms (SSPs) allow seamless setup and activation of your PMPs.
Once you access or identify your inventory deals in DSP, you can use them as placement targets for your campaigns.
Available inventory types include:
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On Demand Inventory: Explore pre-negotiated, non-guaranteed deals that Adobe has curated with premium publisher partners.
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Private Inventory Deal IDs: Set up and manage private marketplace deals (PMPs) that you’ve negotiated directly 1:1 with the publisher.
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Simple Ad Serving: Use streamlined technology for guaranteed, non-decisioned ad delivery and reporting when your publisher can’t execute your deal via deal IDs.
The Deals View
You can view all of your existing deals in the Inventory > Deals view. You can further customize how the existing deal data is presented by applying filters, customizing the visible columns and optionally saving custom views, sorting the columns, and viewing the data as charts.
You can also create and manage private deal settings and Simple Ad Serving deals from the Deals view. To view and manage On Demand inventory, go to Inventory > On Demand.
Advertising
- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- About Campaign Management
- Create a Campaign
- Edit a Campaign
- Duplicate a Campaign
- View a Detailed Report for a Campaign
- Pause or Activate a Campaign
- Archive or Unarchive a Campaign
- View the Change Log for a Campaign
- Campaign Settings
- Review and Edit Campaign Component Settings Using Bulksheets
- Campaign Launch Checklist
- Packages
- Placements
- About Placement Management
- Create a Placement
- Review and Edit Placement Settings Using Bulksheets
- Edit Placements
- Duplicate a Placement
- Manage Bid Multipliers for Placements
- Attach Ads to Placements
- Edit the Ad Schedules for Placements
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Review Ad Details Using Spreadsheets
- Edit an Ad
- Duplicate an Ad
- Attach Ads to Placements
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Pause or Activate an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Performance Reports in Campaign Management Views
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Support for Activating Universal IDs
- Reusable Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Segments
- Sources
- Manually Import Authenticated Segments from LiveRamp
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Planner
- About the DSP Planner Tool
- Create a Connected TV Reach Plan
- Duplicate a Connected TV Reach Plan
- Edit a Connected TV Reach Plan
- Settings for Connected TV Reach Plans
- Export a Forecast for a Connected TV Reach Plan
- Regenerate the Forecast for a Connected TV Reach Plan
- Archive a Connected TV Reach Plan
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
Adobe Advertising at Summit
Register for these user sessions:
- Put the Customer at the Center and Build Relationships That Last a Lifetime (attend online)
- Capitalizing on the New Cable: Drive Customer Acquisition with CTV
- Had Me at First Click: Activate Your Audience with AI Content Discovery
- Turning Insights to Gold with Federated Audience Composition
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