Manage Bid Multipliers for Placements

You can create and manage bid multipliers, by which a bid is multiplied to increase or decrease the bid, for your existing placement targets of eligible target types. You can either manually edit bid multiplier values or upload a spreadsheet with values.

By default, the bid multiplier for a target is 1.00, which means that the bid isn’t adjusted for that target. Values can range from 0.10 to 10.00. For example, a bid modifier of 0.5 decreases a USD 6 bid to USD 3 (0.5 x 6). When an auction qualifies for multiple bid modifiers, all of the applicable bid modifiers are multiplied. Bid modifiers never increase the bid to more than the maximum bid.

You can set bid multipliers (with values other than 1.00) for a limited number of targets.

This feature works with your existing placement targets. To change the selected targets for your placements, see “Edit Placements.”

  1. In the main menu, click Campaigns.

  2. Click the name of the campaign.

  3. In the submenu, click Placements.

  4. Next to the placement name, click > Bid Multiplier.

  5. Adjust the bid multipliers for eligible targets:

    • To manually adjust the bid multiplier values, move to each target-specific tab (Geo, Inventory, Sites, Audience, and Brand Safety) and edit the existing values for the placement targets.

      Most target categories list sub-categories on the left. Click a sub-category to manage bid multipliers for that sub-category, as applicable.

    • To upload a CSV file with bid multiplier values to overwrite all existing values:

      1. Click CSV File Edit in the upper right.

      2. Either a) click Download Template and edit the file or b) edit a previously-downloaded template. Save the edited file to your device or network.

        Downloaded spreadsheets include one sheet for each target type (such as Country, Sources, and Site Category). Only existing bid multipliers with values < 1.0 or > 1.0 are included.

        • To add a bid multiplier for an existing target, enter the target using the same syntax visible in the user interface and the corresponding bid multiplier value.

        • To remove a bid modifier, set the bid multiplier value to 1.0 or delete all information for the row.

        Example row in a bid multiplier spreadsheet file

      3. Click Next to move to the Upload File section and either a) drag and drop the edited file into the box or b) click inside the box to select the file from your device or network.

      4. Verify the uploaded data in the Review & Submit section, and then click Save.

Target Types Eligible for Bid Multipliers bid-multiplier-by-target

You can configure bid modifiers only for included targets, not excluded targets.

  • Geo targets: geography (countries, states, and cities), postal codes, and DMAs

  • Inventory targets: sources and feeds for public inventory and On Demand inventory

  • Site targets: targeted (but not excluded) sites/apps, site categories

  • Audience targets: segments, dayparts, and topics

  • ads.txt targets: (When you opt out of ads.txt, which allows you to buy inventory from all sellers) ads.txt sellers only, ads.txt direct sellers, and ads.txt sellers plus sites without ads.txt

Maximum Number of Bid Multipliers by Target Type bid-multiplier-limits-by-target

You can set bid multipliers (with values other than 1.00) for a limited number of targets. For example, you can set bid multipliers for up to 20 country targets. The maximum number of targets for each target type that can have bid multipliers are listed below.

Category
Parameter
Maximum Number
Geo
Country
20
Geo
State
100
Geo
City
100
Geo
Metro
100
Geo
Postal codes
100
Inventory
Sources
100
Inventory
Feeds
100
Sites
Site Category
100
Sites
Sites/Apps
100
Audience
Segments
500
Audience
Topics
100
Brand Safety
Ads.txt
N/A
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