Review and Edit Placement Settings Using Bulksheets

You can download the settings for one or more placements, or for all placements in a campaign, in XLSX (Microsoft Excel spreadsheet) format for review. Use this feature to quickly review such details as:

  • Which audiences the campaign targets.
  • When the placements start delivering, and when they stop.
  • Which ads are attached to the placements.

To update multiple settings at once, you can do either of the following:

  • Make changes to select fields, save the file, and upload the edited bulksheet file back to DSP.

  • To make changes to additional placements and to the settings for any package, download a blank bulksheet template that includes tabs for each type of campaign component, enter or paste new or updated settings into the template file, and then upload the file to make the changes. For instructions, see “Review and Edit Campaign Component Settings Using Bulksheets.”

Editable fields include the placement names, statuses, bids, budgets, pacing strategies, and frequency caps.

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To quickly edit more fields for one or more placements, see “Edit Placements.”

Download Settings for All Placements in a Campaign

  1. In the main menu, click Campaigns.

  2. In the upper right, click > Download Setup Excel.

    A notification message indicates when the file is available to download.

  3. To download the file, do either of the following:

    • In the notification message, click Download.

    • In the right of the top menu bar, click Jobs . Click Download next to the job.

    The file is saved to the browser’s Downloads folder. See “Placement Columns in Downloaded/Uploaded Spreadsheets” for a list of the included columns.

Download Settings for One or More Placements

  1. In the main menu, click Campaigns.

  2. Click the name of the campaign.

  3. In the submenu, click Placements.

  4. Select the check box next to each placement whose settings you want to download.

  5. In the bulk actions toolbar, click > Download Bulksheet.

    A notification message indicates when the bulksheet file is available to download.

  6. To download the bulksheet, do either of the following:

    • In the notification message, click Download.

    • In the right of the top menu bar, click Jobs . Click Download next to the job.

    The file is saved to the browser’s Downloads folder. See “Placement Columns in Downloaded/Uploaded Spreadsheets” for a list of the included columns.

Upload a Bulksheet with Placement Settings upload-bulksheet-placement

You can upload settings for your placements, and for the ads and packages associated with the placements, in a bulksheet file.

  1. In the main menu, click Campaigns.

  2. Click the name of the campaign.

  3. In the upper right, click > Upload Bulksheet.

  4. In the Upload Bulksheet dialog:

    1. Either drag and drop a file into the box, or click inside the box to select a file from your device or network.

    2. Click Upload.

  5. (Optional) To verify that the updates were processed, click Jobs in the right of the top menu bar.

Placement Setting Columns in Downloaded/Uploaded Spreadsheets qa-sheet-columns

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In a downloaded spreadsheet, all editable columns are highlighted in blue.

Campaign-level Spreadsheets

Section
Column
Description
Editable?
Basic
Placement ID
The numeric ID of the placement.
Basic
Placement Name
The name of the placement.
Yes
Basic
Labels
Any applied labels, for reporting.
Basic
Edit Link
A link to open the placement in Edit mode.
Basic
Status
The placement status: active or inactive.
Yes
Basic
Placement Type
The placement type.
Basic
Package Name
The name of the parent package, when applicable.
Goals
Start Date
The start date of the placement.
Goals
End Date
The end date of the placement.
Goals
Day parting
Whether dayparting is ON or OFF.
Note: To check the actual dayparting schedule, open the placement settings in DSP.
Goals
Budget
The placement budget, if there is one.
Yes
Goals
Budget Interval
The budget interval: Daily*, Weekly, Monthly, or All Time.
Yes
Goals
Optimization Goal
The objective of the package.
Goals
Optimization Target
The target value of the goal.
Goals
Pace on
Whether the placement is pacing towards the Budget or Impressions.
Goals
Max Bid
The maximum bid for the placement.
Yes
Goals
Flight Pacing
The flight pacing strategy for the placement: Even, slightly ahead, frontload, or aggressive frontload.
Yes
Goals
Intraday Pacing
The intraday pacing strategy for the placement: Even or ASAP.
Yes
Goals
Pre-Bid Filters
Any pre-bid filter criteria to be applied.
Goals
Bidding Rules
Whether bidding rules (deprecated) are ON or OFF.
Goals
Frequency Cap
The primary frequency cap for the placement during the specified Frequency Cap Interval.
Yes
Goals
Frequency Cap Interval
The interval for the primary frequency cap: Day, Week, or Month.
Yes
Goals
Secondary Frequency Cap
The secondary frequency cap for the placement during the specified Secondary Frequency Cap Interval
Yes
Goals
Secondary Frequency Cap Interval
The type of interval for the secondary frequency cap: Week, Day, Hour, or Minute. The applicable number of weeks, days, hours, or minutes is indicated by the Secondary Frequency Cap Interval Value.
Yes
Goals
Secondary Frequency Cap Interval Value
The number of weeks, days, hours, or minutes for which the Secondary Frequency Cap applies. For example, if the secondary cap is three impressions per six hours, then the value here would be 6.
Yes
Audience Location
Audience Location - Included #
The number of targeted geographical locations, All, or None.
Audience Location
Audience Location - Included
The targeted geographical locations, separated by semi-colons,or All Locations.
Audience Location
Audience Location - Excluded #
The number of excluded geographical locations or None.
Audience Location
Audience Location - Excluded
The excluded geographical locations, separated by semi-colons, or None.
Inventory

Public Inventory - Included

The number of targeted public inventory deals, if any are specified, All, or None.
Inventory

Public Inventory - Excluded

The number of excluded public inventory deals, if any are specified, or None.
Inventory
Private Inventory - Included #
The number of targeted private inventory deals, if any are specified, All, or None.
Inventory
Private Inventory - Excluded #
The number of excluded private inventory deals, if any are specified, or None.
Inventory
On Demand Inventory - Included #
The number of targeted On-Demand Inventory deals, if any are specified, All, or None.
Inventory
On Demand Inventory - Excluded #
The number of excluded On-Demand Inventory deals, if any are specified, or None.
Sites
Traffic Type
The targeted type of traffic: Website and/or Apps
Sites
Exclude out-stream
Whether the Inventory Targeting option to exclude outstream traffic is ON* or OFF.
Outstream ads usually appear over the content as a pop-up or stuffed into content (in the native experience), rather than as regular video ads in a video player.
Sites
Site Tier
The quality of the sites to target: Tier 1, Tier 2, Tier 3, or All Sites.
Sites
Categories - Included #
The number of targeted site categories, if any are specified, or All.
Sites
Categories - Excluded #
The number of excluded site categories, if any are specified, or All.
Sites
Excluded Sites
The excluded sites, if any are specified, or None.
Sites
Language
The targeted site languages.
Sites
Allow unscreened sites
(Standard display placements only) Whether or not to allow ad delivery on non-audited sites: ON or OFF. When the placement targets private inventory, this option may deliver ads on blocked sites.
Sites
Targeted Sites
The number of targeted sites, if any are specified, or None.
Audience Targeting
Audience - Included
The targeted audiences, if any are specified, or None.
Audience Targeting
Audience - Excluded
The excluded audiences, if any are specified, or None.
Audience Targeting
Demographic booster
Whether or not Comscore demographic segments are enabled for the placement (and other placements in the campaign): ON or OFF. This feature may be enabled only for campaigns for which the Audience Verification feature is enabled for Nielsen and/or Comscore. It incurs additional fees.
Audience Targeting
Extend across screens
Whether or not to extend the ad targeting across devices: ON or OFF. Cross-device targeting extends your targeting across all of a person’s known device, per the device graph specified in the campaign settings.
Audience Targeting

Topic Targeting - Included

The number of targeted topic codes, if any are specified, or All.
Audience Targeting

Topic Targeting - Excluded

The number of excluded topic codes, if any are specified, or None.
Audience Targeting

Device Targeting - Included

The number of targeted device targets, if any are specified, or All.
Audience Targeting

Device Targeting - Excluded

The number of excluded device targets, if any are specified, or None.
Audience Targeting
ISP Targeting - Included #
The number of targeted ISP providers, if any are specified, or *All/i>.
Audience Targeting
ISP Targeting - Excluded #
The number of excluded ISP providers, if any are specified, or None.
Brand Safety
Brand Safety - Contextual Filtering #
The number of brand safety filters applied, if any are specified, or None.
Brand Safety
Brand Safety - Pre-Bid Fraud blocking #
The number of pre-bid fraud blocking filters applied, if any are specified, or None.
Brand Safety
Brand Safety - Pre-Bid Viewability #
The number of pre-bid viewability filters applied, if any are specified, or None.
Brand Safety
Site Safety Block
Whether or not Site Safety Block is enabled: ON or OFF.
Tracking
Tracking Pixels #
The number of third-party event-tracking pixels attached to the placement, or None.
Tracking
Conversion Pixels #
The number of conversion tracking pixels attached to the placement, or None.
Tracking
3rd-party fees
A static, third-party fee rate to be tracked as a non-billable cost per 1000 impressions, if applicable.
Ads
# of Ads Attached
The number of ads attached to the placement, if any are attached, or None.
Ads
Ad Names
The names of any ads attached to the placement, or None.
Ads
Attached Ad ID
The unique DSP-generated Ad IDs of any ads attached to the placement, separated by semi-colons. To download a list of ad names and associated Ad IDs from the Ads view, create a custom view that includes the Ad ID metric, and then export the data.
Yes

Placement-level Bulksheets

Column
Description
Editable?
Placement ID
The numeric ID of the placement.
Placement Name
The name of the placement.
Yes
Package Name
The name of the parent package, when applicable.
Start Date
The start date of the placement.
End Date
The end date of the placement.
Status
The placement status: active or inactive.
Max Bid
The maximum bid for the placement.
Yes
Budget
The placement budget, if there is one.
Yes
Budget Interval
The budget interval: Daily*, Weekly, Monthly, or All Time.
Yes
Primary Frequency Cap
The primary frequency cap for the placement during the specified Primary Frequency Cap Interval.
Yes
Primary Frequency Cap Interval
The interval for the primary frequency cap: Day, Week, or Month.
Yes
Secondary Frequency Cap
The secondary frequency cap for the placement during the specified Secondary Frequency Cap Interval
Yes
Secondary Frequency Cap Interval
The type of interval for the secondary frequency cap: Week, Day, Hour, or Minute. The applicable number of weeks, days, hours, or minutes is indicated by the Secondary Frequency Cap Interval Value.
Yes
Secondary Frequency Cap Interval Value
The number of weeks, days, hours, or minutes for which the Secondary Frequency Cap applies. For example, if the secondary cap is three impressions per six hours, then the value here would be 6.
Yes
Attached Ad ID
The unique DSP-generated Ad IDs of any ads attached to the placement, separated by semi-colons. To download a list of ad names and associated Ad IDs from the Ads view, create a custom view that includes the Ad ID metric, and then export the data.
Yes
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