Create a Simple Ad Serving Deal
- Topics:
- DSP Simple Ad Serving
CREATED FOR:
- User
-
In the main menu, click Inventory > Deals.
-
Above the data table, click Create, and then select Simple Ad Serving.
-
Enter the deal settings:
-
In the Select Ad Source section, specify information about the publisher, advertiser and campaign, and ad type, and then click Next.
-
In the Select Ad(s) section, specify an ad to use as a proxy in DSP:
-
Do either of the following:
-
For existing ads, select the ads to use.
-
For new ads, create a proxy third-party ad.
-
NOTEDSP doesn’t serve the ads you specify. The publisher serves the ad.- Click Next.
-
-
In the Feed Details, edit the feed details, and then click Next.
DSP automatically generates a placement, named “SAS Placement - <deal name>,” for the ad. In the placement, the deal is automatically targeted in the Inventory Targets section. All other targeting options are inapplicable.
-
-
Send the event-tracking pixels to the publisher for implementation in either of the following ways:
-
(Optional) From the Activate Tag with Publisher screen, send the deal tag to the publisher.
When you finish the previous steps, DSP generates an email message that you can send to the publisher. The message includes the deal details, a link from which to retrieve the deal tag, and an authorization code for the link.
-
Review the deal details, and then do either of the following:
-
To paste the information into an email message in an email application on your device, click Email & Done and select the email application. The CC: field is prepopulated with an Adobe support address. You can then send the message to the appropriate contact for the publisher.
-
To copy the information to your clipboard, click Copy Email. You can then manually paste the contents into an email message and send it to the appropriate contact for the publisher. You must include a copy (CC:) to
publisher-support-global@adobe.com
. When you’re finished copying the message, click Email & Done.
-
-
(If necessary) Follow up with the publisher to see if the tag includes the appropriate macros so that the tag works with the publisher’s ad server.
-
-
(Optional) Manually send the event-tracking pixels to the publisher:
-
In the deal row within the Deals view, click > show pixel.
The event pixels include a Clickthrough pixel and an Impression pixel. Video and audio ads also include event pixels by quartile completed (from 25% Complete to 100% Complete).
-
Copy the event-tracking pixels and provide them to your publisher.
-
-
Advertising
- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- About Campaign Management
- Create a Campaign
- Edit a Campaign
- Duplicate a Campaign
- View a Detailed Report for a Campaign
- Pause or Activate a Campaign
- Archive or Unarchive a Campaign
- View the Change Log for a Campaign
- Campaign Settings
- Review and Edit Campaign Component Settings Using Bulksheets
- Campaign Launch Checklist
- Packages
- Placements
- About Placement Management
- Create a Placement
- Review and Edit Placement Settings Using Bulksheets
- Edit Placements
- Duplicate a Placement
- Manage Bid Multipliers for Placements
- Attach Ads to Placements
- Edit the Ad Schedules for Placements
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Review Ad Details Using Spreadsheets
- Edit an Ad
- Duplicate an Ad
- Attach Ads to Placements
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Pause or Activate an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Performance Reports in Campaign Management Views
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Support for Activating Universal IDs
- Reusable Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Segments
- Sources
- Manually Import Authenticated Segments from LiveRamp
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Planner
- About the DSP Planner Tool
- Create a Connected TV Reach Plan
- Duplicate a Connected TV Reach Plan
- Edit a Connected TV Reach Plan
- Settings for Connected TV Reach Plans
- Export a Forecast for a Connected TV Reach Plan
- Regenerate the Forecast for a Connected TV Reach Plan
- Archive a Connected TV Reach Plan
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes