Sign in to Adobe Advertising DSP

Last update: March 26, 2025

CREATED FOR:

  • User

Adobe Advertising DSP is transitioning to the Adobe Identity Management Service (IMS) for login authentication. IMS provides single sign-On (SSO) access to all Adobe products that support IMS, including Real-Time Customer Data Platform, Customer Journey Analytics, Target, and Analytics. With the change:

  • You can use one Adobe ID to sign in across Adobe products from either the Experience Cloud sign-in page or the legacy DSP sign-in page. Your Adobe ID provides user profile management. In a future release, you’ll be able to change the DSP account, IMS organization account, and Adobe product from the top menu.

  • Enterprise authentication is supported.

  • You can stay logged in for 24 hours instead of logging in every hour.

Your current DSP credentials will remain active until 26 June 2025 so that you can prepare for the change.

Use a legacy DSP login for authentication

Use an Adobe ID for authentication

  1. Open either of the following sign-in screens:

  2. Enter your credentials:

    • If you already use an Adobe account, then log in with your existing credentials.

    • If you don’t have an Adobe account, then look for an email inviting you to create an Adobe account. You’ll receive one invitation for each of your DSP accounts. Follow the link in the email to set up your credentials. If you have multiple DSP accounts, follow the instructions to link them.

  3. Choose your organization:

    • If prompted, select either **Personal Account" or Company or School Account.

    • If you have access to multiple IMS organizations, select the correct one.

For more information about the Experience Cloud interface, including managing your user profile, see “Experience Cloud interface and administration.”