Convert User IDs from Optimizely to Universal IDs

Last update: July 9, 2024

CREATED FOR:

  • User

Beta feature

Use the DSP integration with the Optimizely customer data platform to convert your organization’s first-party hashed email addresses to universal IDs for targeted advertising.

Step 1: Set up tracking for Analytics measurement

Advertisers with Adobe Analytics for Advertising)

To convert email addresses to RampIDs or ID5 IDs, you must do the following:

  1. (If you haven’t already done so) Complete all prerequisites for implementing Analytics for Advertising and make sure that the AMO ID and EF ID are being populated in your tracking URLs.

  2. Register with the universal ID partner and deploy universal ID-specific code on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs:

    • For RampIDs: You must deploy an additional JavaScript tag on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs. Contact your Adobe Account Team, who will give you instructions to register for a LiveRamp LaunchPad tag from LiveRamp Authentication Traffic Solutions. Registration is free, but you must sign an agreement. Once you register, your Adobe Account Team will generate and provide a unique tag for your organization to implement on your webpages.

Step 2: Create an audience source in DSP

  1. Create an audience source to import audiences to your DSP account or an advertiser account. You can choose to convert your user identifiers to any of the available universal ID formats.

    The source settings will include an auto-generated source key, which you’ll use to push the segment data.

  2. After you create the audience source, share the source code key with the Optimizely user.

Step 3: Prepare and push the segment data

The advertiser must prepare and push the data using the Optimizely Data Platform. For any questions about the process, contact your Optimizely representative.

  1. Within Optimizely Data Platform, hash the email IDs for the audience using the SHA-256 algorithm.

  2. Follow’s Optimizely’s instructions to push the segment to DSP. Include the following information to enable the integration:

    • Source Key: This is the source key created in Step 2.

    • Account Code: This is the alphanumeric DSP Account Code, which you can find within DSP at Settings > Account.

The segments will be refreshed as configured for the advertiser. Regardless of how frequently the segment is refreshed, inclusion in a segment expires after 30 days by default or after a customer-specified expiration period. Refresh your segments by re-pushing them from Optimizely prior to the expiration. To request a custom segment expiration, contact your Adobe Account Team.