Convert User IDs from Optimizely to Universal IDs
Beta feature
Use the DSP integration with the Optimizely customer data platform to convert your organization’s first-party hashed email addresses to universal IDs for targeted advertising.
-
(To convert email addresses to RampIDs; advertisers with Adobe Analytics for Advertising) Set up tracking to enable Analytics measurement.
-
Compare the number of universal IDs with the number of hashed email addresses.
Step 1: Set up tracking for Analytics measurement analytics-tracking
Advertisers with Adobe Analytics for Advertising)
To convert email addresses to RampIDs or ID5 IDs, you must do the following:
-
(If you haven’t already done so) Complete all prerequisites for implementing Analytics for Advertising and make sure that the AMO ID and EF ID are being populated in your tracking URLs.
-
Register with the universal ID partner and deploy universal ID-specific code on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs:
- For RampIDs: You must deploy an additional JavaScript tag on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs. Contact your Adobe Account Team, who will give you instructions to register for a LiveRamp LaunchPad tag from LiveRamp Authentication Traffic Solutions. Registration is free, but you must sign an agreement. Once you register, your Adobe Account Team will generate and provide a unique tag for your organization to implement on your webpages.
Step 2: Create an audience source in DSP source-create
-
Create an audience source to import audiences to your DSP account or an advertiser account. You can choose to convert your user identifiers to any of the available universal ID formats.
The source settings will include an auto-generated source key, which you’ll use to push the segment data.
-
After you create the audience source, share the source code key with the Optimizely user.
Step 3: Prepare and push the segment data push-data
The advertiser must prepare and push the data using the Optimizely Data Platform. For any questions about the process, contact your Optimizely representative.
-
Within Optimizely Data Platform, hash the email IDs for the audience using the SHA-256 algorithm.
-
Follow’s Optimizely’s instructions to push the segment to DSP. Include the following information to enable the integration:
-
Source Key: This is the source key created in Step 2.
-
Account Code: This is the alphanumeric DSP Account Code, which you can find within DSP at Settings > Account.
-
The segments will be refreshed as configured for the advertiser. Regardless of how frequently the segment is refreshed, inclusion in a segment expires after 30 days by default or after a customer-specified expiration period. Refresh your segments by re-pushing them from Optimizely prior to the expiration. To request a custom segment expiration, contact your Adobe Account Team.
Step 4: Compare the number of universal IDs with the number of hashed email addresses compare-id-count
The segments should be available in DSP within 24 hours. After DSP receives the segment data, the audience count should be visible within nine (9) hours.
Verify in your audience library (which is available when you create or edit an audience from Audiences > All Audiences or within placement settings) that the segment is available and is populating, and compare the number of universal IDs with the number of original hashed email addresses. For information about acceptable ID translation rates and why the segment counts can vary, see “Data Variances Between Email IDs and Universal IDs.”
Troubleshooting
To troubleshoot translation rate and user count issues, see “Support for Activating Universal IDs.”
To troubleshooting issues with the conversion procedure, contact your Adobe Account Team or adcloud-support@adobe.com.