About First-Party Audience Sources

Last update: November 21, 2024

CREATED FOR:

  • User

Beta feature

DSP can ingest first-party segments comprised of hashed email IDs built within your customer data platform (CDP) and convert them to segments comprised of universal IDs. Each resulting ID is people-based, and ad frequency caps are applied at the ID level.

Segment details include the size of each universal ID type as well as the size for each device type tracked by cookies or device IDs.

Universal ID Types

You can translate your first-party segments to segments with authenticated (deterministic) IDs from the following universal ID partners.

  • LiveRamp RampIDs:

    • For retargeting logged-in users.

      RampIDs are available for users in North America, Australia, and New Zealand.

      Fees are USD 0.15 per display ad impression delivered and USD 0.25 per video ad impression delivered.

    • For measurement using Adobe Analytics for Advertising.

  • Unified ID 2.0 (UID2.0) IDs:

    • For retargeting logged-in users.

      UID2 IDs aren’t available for users in the European Economic Area and some additional countries. See the list of prohibited countries.

      Fees are USD 0.15 per display ad impression delivered and USD 0.25 per video ad impression delivered.

Supported Customer Data Platforms for First-Party Segments

DSP has established connectors to the following CDPs to quickly ingest your first-party segments.

DSP can also connect to any additional CDPs using batch, streaming, or API-based data sharing. To integrate with a new CDP, contact your Adobe Account Team.

Adobe Real-Time CDP

DSP is an integrated destination for the Adobe Real-Time CDP, which is part of the Adobe Experience Platform.

In Real-Time CDP, destinations are connections to external data platforms that allow seamless data activation. You can use destinations to activate your hashed email addresses for targeted advertising in DSP. For more information about destinations, see the Experience Platform Destinations Guide, including an overview of the product, instructions for creating destination workspaces and creating destination connections, and activating data to destinations.

To enable DSP to ingest your Adobe Real-time CDP first-party segments and convert your hashed email addresses to universal IDs, see “Convert User IDs from Adobe Real-Time CDP to Universal IDs.”

ActionIQ

You can share your organization’s first-party data from the ActionIQ customer data platform with DSP to convert your hashed email addresses to universal IDs for targeted advertising in DSP. This integration requires customization. Contact your Adobe Account Team for more information.

Amperity

You can share your organization’s first-party data from the Amperity customer data platform with DSP to convert your hashed email addresses to universal IDs for targeted advertising in DSP. For more information, see “Convert User IDs from Amperity to Universal IDs.”

Optimizely

You can share your organization’s first-party data from the Optimizely customer data platform with DSP to convert your hashed email addresses to universal IDs for targeted advertising in DSP. For more information, see “Convert User IDs from Optimizely to Universal IDs.”

Tealium

You can share your organization’s first-party data from the Tealium customer data platform using Amazon Web Services. For more information about converting your hashed email addresses to universal IDs for targeted advertising in DSP, see “Convert User IDs from Tealium to Universal IDs.”

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