Manage audience sources to activate universal ID audiences
Create a source in DSP for each first-party audience in your customer data platform that you want to import or convert to segments containing specified universal ID types. You can import the segments to your organization’s DSP account or to an advertiser account. When you convert audiences to universal IDs, charges are applied based on the selected universal ID types. Once you create a source, additional steps are required to stream the source audiences from each customer data platform. See the note at the end of the procedure to create a source.
For all customer data platforms except for AdFixus, you can later change the universal ID types to which the source audience is translated, and view a log of the changes.
You can also delete a source.
Create an audience source
You can create one source for each combination of universal ID partner and account or individual advertiser. For example, you can have one RT-CDP source for the account, one RT-CDP source for Advertiser 1, and one RT-CDP source for Advertiser 2.
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In the main menu, click Audiences > Sources.
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Click Add Source.
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In the Select a Type menu, select your customer data platform:
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RT-CDP: The Adobe Real-Time CDP.
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AdFixus ID: The AdFixus customer data platform. Applicable to advertisers in Australia only.
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ActionIQ: The ActionIQ customer data platform.
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Amperity: The Amperity customer data platform.
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Optimizely: The Optimizely customer data platform.
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Tealium CDP: (Configured users only) The Tealium customer data platform.
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Specify the Data Visibility Level: Advertiser or Account.
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Enter the remaining source settings.
Keep a copy of the Source Key that is generated. You’ll need the value later.
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Click Save.
- For ActionIQ sources, work with your Adobe Account Team.
- For other source types, see the workflow for AdFixus, the workflow for Adobe Real-time CDP, the workflow for Amperity, the workflow for Optimizely, and the workflow for Tealium.
Change the ID types for an audience source
Available for all supported customer data platforms except for AdFixus
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In the main menu, click Audiences > Sources.
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Hold the cursor over the source row and click Edit.
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Change the IDs selected for the source.
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Click Save.
Delete an audience source
Deleting a source removes the segments imported through the source, including all translated IDs.
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In the main menu, click Audiences > Sources.
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Hold the cursor over the source row and click Delete.
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In the confirmation message, click Delete.
View the change log for an audience source
You can view details about changes to an audience source record and optionally attach notes to the log.
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In the main menu, click Audiences > Sources.
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Hold the cursor over the source row and click Change log.
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(Optional) To attach a note to the change log:
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Hold the cursor over the source row and click Add Notes.
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Enter the note, and then click Save.
The maximum length is 256 characters.
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(Optional) To open the log in a larger detail screen, hold the cursor over the source row and click View Details.
Audience source settings source-settings
Data Visibility Level: Whether the segments are available to a single advertiser with access to the account (Advertiser) or to all advertisers with access to the account Account.
Advertiser: (Advertiser-level visibility only) The advertiser for whom the segments are available. Select one from the list of advertisers with access to the account.
Enter IMS Org Id: (Real-Time CDP sources only) The Adobe CX Enterprise organization ID for the Adobe Experience Platform account.
Convert PII to the following IDs: (Available for all supported customer data platforms except for AdFixus) The ID types to which you’ll convert your personally identifiable information (PII). If you select multiple types, the generated segment is populated with values for each selected ID type (such as a RampID and a Unified ID2.0 for each email address). Data charges are applied accordingly.
For RampID and Unified ID2.0, the vendor looks up each email address to see if an ID already exists and translates the address to a matching ID when available. If an ID doesn’t exist for the address, then it creates a new ID.
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RampID: To convert PII to a RampID. You can use RampIDs for retargeting logging-in users and for Adobe Analytics for Advertising measurement.
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Unified ID2.0: To convert PII to a Unified ID 2.0 ID for retargeting logging-in users.
Terms of Service: The terms of service agreement for converting PII to universal IDs. You or another user in the DSP account must accept the terms once before you can import IDs, convert data to a new ID type, or target an ID type For customers with managed service contracts, your Adobe Account Team gets your consent and accepts the terms on your organization’s behalf. To read the terms, click >. To accept the terms, scroll to the bottom of the terms and click Accept.
Source Key: (Read-only; generated automatically) The source key that you can use to create a destination connection in the customer data platform to push audiences to Advertising DSP. You can copy the value to your clipboard to paste into the destination connection settings or into a file. Share the value with the team that will stream the audiences to DSP.