Create a Placement

Create placements based on specific campaign goals or reporting needs.
  1. In the main menu, click Campaigns.

  2. Click the name of the campaign in which to include the placement.

  3. Above the data table, click Create. In the Placement Types section of the menu, click the placement type.

    The placement type determines the ad type that the placement can include.

  4. Enter the placement settings:

    1. Specify the Placement Basics settings.

    2. In the Goals section, specify the Gross Budget and, optionally, specify additional placement goals.

      Some fields have default values that you can override.

      If the package to which the placement is assigned has package-level pacing, then your goals and pacing settings reflect the package settings.

    3. (Optional) In the Geo-Targeting section, narrow down the locations that are included or excluded.

      If you don’t identify specific locations, all locations are targeted.

      note note
      City and DMA locations aren’t available for Roku placements.
    4. In the Inventory Targeting section, narrow down the inventory sources to include or exclude.

      For most placement types, all inventory types, and all sources for each type, are included by default. For Roku placements, you must specify the inventory type and sources.

    5. (Optional) In the Site Targeting section, narrow down the sites that you want to target, and specify any sites that you want to exclude.

    6. (Optional) In the Audience Targeting section:

      1. Narrow down the audience. This includes selecting audience segments to target within the placement.

        For Roku placements, you can leverage DSP’s unique audience matching with Roku by including one or more one audience segments that can be matched against the Roku (opted-in) deterministic dataset.

      2. (For campaigns with people-level cross-device targeting; optional) When the placement targets one or more specific audiences, enable people-based cross-device targeting for the placement.

        People-based cross-device targeting is provided by LiveRamp using U.S. data only. The service is available to all advertisers at $0.35 CPM for impressions that are delivered by using the LiveRamp device graph (that is, for devices not found within the targeted audience segments).

    7. (Optional) In the Brand Safety and Media Targeting section, apply brand safety restrictions for your placements.

    8. (Optional) In the Tracking section, enter third-party event pixels or conversion pixels for ads in the placement.

      note note
      (Roku placements) Third-party pixel vendors approved by Roku include Acxiom, comScore, Data Plus Math, Experian, Factual, Kantar, Marketing Evolution, Neustar, Nielsen, Nielsen Catalina Solutions, NinthDecimal, Oracle, Placed, Polk, and Research Now.
  5. Click Create Placement.

  6. (Optional) Attach ads to the placement:

    1. Click Attach an ad.

    2. Do either of the following:

      • To create a new ad:

        1. Click Create a New Ad.

        2. Specify the ad settings for audio ads, connected TV, display ads, mobile ads, native ads, pre-roll ads, or universal video ads.

        note note
        Universal video placements can contain only universal video ads.
        1. Click Save & Submit for Review.

        2. (Optional) For each additional ad you want to create for the placement, click Attach Another Ad, and then repeat Steps 1-3.

        3. If you aren’t going to attach any existing ads, click I’m done for now.

      • To attach existing ads in the campaign:

      1. Click Select an Ad.

      2. Do either of the following:

        • To add one ad at a time:

          1. Next to the ad name, click Select.

          2. (Optional) For each additional ad you want to attach, click Attach Another Ad, and then repeat the process.

        • To add up to 20 ads at a time:

          1. Select the check box above the ad list.

          2. Select the check box next to each ad to add.

          3. Click Attach.

          4. Next to the ad name, click Select.

      3. (Optional) To override the default flight period and ad rotation for specific ads in the placement:

        1. Click Custom Schedule Ads.

        2. Do any of the following:

          • To add a flight, click Add Flight, and then specify the start date and end date.

          • To add an existing flight to an ad, click + in the ad row for the flight column.

          • To remove an existing flight from an ad, click x in the ad row for the flight column.

          • (When multiple ads have the same flight) To rotate the ads unevenly, click Even Rotation in the flight information, and then enter the relative weight by which to rotate each ad, as a percentage.

            The total weights must equal 100.

        3. In the upper right, click Continue.

        4. Review the flight details, and then click Save & Finish.