Audio Ad Settings
Insert Ad Tag
New ads only
URL: The VAST tag URL.
Title: A name for the file, which is used in the Ads view and reports.
<VAST> near the top.Ad Options
Basic
Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached. It defaults to Audio.
Ad Name: The ad name. The asset title is used by default, but you can change the name.
Ad Duration: The length of the audio file. It’s automatically set as either 15 or 30, depending on the selected ad unit.
This field may or may not be displayed, depending on the account permissions.
VAST Tag: (Ads using VAST tags only) An URL for a third-party ad source. Make sure that the VAST tag includes only audio media files.
Final VAST Tag: (Ads using VAST tags only) The URL for the third-party ad source with the necessary Advertising DSP tracking macros inserted, if applicable.
Select Rate: (Users with permission only) A pre-negotiated rate billed through Adobe, or one of the rates that you’ve negotiated and is billed through the vendor. To add a rate, contact your Adobe Account Team.
Pixel
All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad. Tip: To edit the third-party tracking pixels for multiple ads in a placement at once using the Ad Tools view, see “Attach Third-Party Tracking Pixels to Ads in a Placement.”
The following settings apply to each pixel that you create or edit.
Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.
Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.
Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.
Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.
Pixel Provider: The pixel provider:None, Comscore, WhiteOps, or IAS.