Audio Ad Settings

Insert Ad Tag

New ads only

URL: The VAST tag URL.

Title: A name for the file, which is used in the Ads view and reports.

To check the validity of a VAST tag, paste it into a browser and hit the Enter key. If the tag is valid, you will see an XML file that includes <VAST> near the top.

Ad Options


Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached. It defaults to Audio.

Ad Name: The ad name. The asset title is used by default, but you can change the name.

Use a name that will be easy to find when you attach the ad to a placement, in the Ads view, and in reports. For example, describe the unit type and some key attributes (such as Holiday Product Preview: 30sec Audio”).

Ad Duration: The length of the audio file. It’s automatically set as either 15 or 30, depending on the selected ad unit.

This field may or may not be displayed, depending on the account permissions.

VAST Tag: (Ads using VAST tags only) An URL for a third-party ad source. Make sure that the VAST tag includes only audio media files.

Final VAST Tag: (Ads using VAST tags only) The URL for the third-party ad source with the necessary Advertising DSP tracking macros inserted, if applicable.

Select Rate: (Users with permission only) A pre-negotiated rate billed through Adobe, or one of the rates that you’ve negotiated and is billed through the vendor. To add a rate, contact your Adobe Account Team.


All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad. Tip: To edit the third-party tracking pixels for multiple ads in a placement at once using the Ad Tools view, see “Attach Third-Party Tracking Pixels to Ads in a Placement.”

The following settings apply to each pixel that you create or edit.

Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.

Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.

Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.

Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.

Pixel Provider: The pixel provider:None, Comscore, WhiteOps, or IAS.