Display Ad Settings

The following settings are for standard display ads.

Ad Options


Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached. It defaults to Display.

Ad Name: The ad name. The asset title is used by default, but you can change the name.

Use a name that will be easy to find when you attach the ad to a placement, in the Ads view, and in reports. For example, describe the unit type and some key attributes (such as Holiday Product Preview: 300x250 Gamer”).

[Ad Source]: (Read-only) 3rd party.

This is an expandable Banner: (Third-party ads only) Indicates the ad is an expandable banner ad. The related expansion settings determine which inventory to buy, so make sure they reflect the ad behavior.

Expansion Method: (Third-party expandable banner ads only) Whether the banner expands upon Click or Rollover.

Expansion Directions: (Third-party expandable banner ads only) The direction in which the ad expands: Up, Down, Left, or Right.

Certified Vendors: (Third-party expandable banner ads only) The certified vendor for which the ad is available: DCM (Google DoubleClick for Advertisers), Flashtalking, Sizmek, or Jivox.

Display Code: (Third-party ads only) The URL of the third-party creative asset. Any [timestamp] and [[timestamp]] parameters are replaced with actual values.

Final Display Code: (Third-party ads only) The URL for the third-party creative asset, with the necessary Advertising DSP tracking macros inserted, if applicable.

Ad Size: The width and height of the ad. It must be a supported standard display ad size. You can manually enter the ad size before you upload the ad or enter a Display Code. If you don’t enter the ad size, the dimensions of the uploaded ad or ad tag are automatically entered as read-only.

The ad size declared in the width and height fields are matched with incoming bid requests. You may experience delivery issues if the ad’s dimensions don’t match the declared ad size.


All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad. Tip: To edit the third-party tracking pixels for multiple ads in a placement at once using the Ad Tools view, see “Attach Third-Party Tracking Pixels to Ads in a Placement.”

The following settings apply to each pixel that you create or edit.

Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.

Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.

Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.

Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.

Pixel Provider: The pixel provider: None, Comscore, WhiteOps, or IAS.