Universal Video Ad Settings
Insert Ad Tag
New ads only
URL: The VAST tag URL.
Title: A title for the file, which is in the Ads view and reports.
<VAST> near the top.Ad Options
Basic
Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached.
Ad Name: The ad name. The asset title is used by default, but you can change the name.
Show Controls: Where to include video controls for the ad: Under, Over, Bottom, or None (the default).
Preserve Aspect Ratio: Whether to keep the video’s width and height proportions (Yes) or to stretch the video to fill available space (No).
VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source.
Final VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source with the necessary Advertising DSP tracking macros inserted, if applicable.
Wmode: The window mode: window, transparent, or opaque. If this setting isn’t applicable, leave it blank.
Video Format: The format of the ad player for potential inventory: VPAID, VPAID & VAST, or VAST. Viewability is always measured for VPAID, but VPAID & VAST includes inventory that doesn’t allow viewability measurement. Consider this distinction if viewability metrics are important to your campaign.
Use VAST, which doesn’t allow viewability measurement, when you target connected TV or inventory that strictly requires VAST format only (usually from supply sources like Google Ad Manager, Appnexus, SpotX, and Freewheel). Also use this option for inventory that was previously compatible with Standard Pre-roll (VAST) or Phone + Tablet Standard Pre-roll (VAST) placements/ads.
Clock Number: (Used only in the United Kingdom; available only to users with permission) A unique identifier used to ensure that the right ad is broadcast. If this setting isn’t applicable, leave it blank.
Pixel
All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad. Tip: To edit the third-party tracking pixels for multiple ads in a placement at once using the Ad Tools view, see “Attach Third-Party Tracking Pixels to Ads in a Placement.”
The following settings apply to each pixel that you create or edit.
Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.
Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.
Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.
Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.
Pixel Provider: The pixel provider: None, Comscore, WhiteOps, or IAS.