Universal Video Ad Settings

Universal video ads can be attached only to universal video placements.

Insert Ad Tag

New ads only

URL: The VAST tag URL.

Title: A title for the file, which is in the Ads view and reports.

To check the validity of a VAST tag, paste it into a browser and hit the Enter key. If the tag is valid, you’ll see an XML file that includes <VAST> near the top.

Ad Options


Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached.

Ad Name: The ad name. The asset title is used by default, but you can change the name.

Use a name that will be easy to find when you attach the ad to a placement, in the Ads view, and in reports. For example, describe the unit type and some key attributes (such as Holiday Product Preview: 30sec Universal Video”).

Show Controls: Where to include video controls for the ad: Under, Over, Bottom, or None (the default).

Preserve Aspect Ratio: Whether to keep the video’s width and height proportions (Yes) or to stretch the video to fill available space (No).

VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source.

Final VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source with the necessary Advertising DSP tracking macros inserted, if applicable.

Wmode: The window mode: window, transparent, or opaque. If this setting isn’t applicable, leave it blank.

Video Format: The format of the ad player for potential inventory: VPAID, VPAID & VAST, or VAST. Viewability is always measured for VPAID, but VPAID & VAST includes inventory that doesn’t allow viewability measurement. Consider this distinction if viewability metrics are important to your campaign.

Use VAST, which doesn’t allow viewability measurement, when you target connected TV or inventory that strictly requires VAST format only (usually from supply sources like Google Ad Manager, Appnexus, SpotX, and Freewheel). Also use this option for inventory that was previously compatible with Standard Pre-roll (VAST) or Phone + Tablet Standard Pre-roll (VAST) placements/ads.

Clock Number: (Used only in the United Kingdom; available only to users with permission) A unique identifier used to ensure that the right ad is broadcast. If this setting isn’t applicable, leave it blank.


All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad. Tip: To edit the third-party tracking pixels for multiple ads in a placement at once using the Ad Tools view, see “Attach Third-Party Tracking Pixels to Ads in a Placement.”

The following settings apply to each pixel that you create or edit.

Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.

Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.

Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.

Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.

Pixel Provider: The pixel provider: None, Comscore, WhiteOps, or IAS.