Convert User IDs from Adobe Real-Time CDP to Universal IDs

(To convert email addresses to RampIDs; advertisers with Adobe Analytics for Advertising) Set up tracking for Analytics measurement:

1. (If you haven’t already done so) Complete all prerequisites for implementing Analytics for Advertising and the AMO ID and EF ID in your tracking URLs.

2. Register with the universal ID partner and deploy universal ID-specific code on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs:

   • For RampIDs: You must deploy an additional JavaScript tag on your webpages to match conversions from the IDs on desktop and mobile web browsers (but not mobile apps) to view-throughs. Contact your Adobe Account Team, who will give you instructions to register for a LiveRamp LaunchPad tag from LiveRamp Authentication Traffic Solutions. Registration is free, but you must sign an agreement. Once you register, your Adobe Account Team will generate and provide a unique tag for your organization to implement on your webpages.

Create an audience source to import audiences to your DSP account or an advertiser account. You can choose to convert your user identifiers to any of the available universal ID formats.

The source settings will include an auto-generated source key, which you’ll use in the next step.

In Adobe Experience Platform, configure an Advertising DSP destination connection using the Source Key that was generated in the DSP source settings.

For instructions for activating the DSP destination connection, selecting segments, and accessing control permissions, see “Adobe Advertising Cloud DSP connection.”

The source email addresses must be hashed using the SHA-256 algorithm.

Verify in your audience library (which is available when you create or edit an audience from Audiences > All Audiences or within placement settings) that the segment is populating, and compare the number of universal IDs with the number of original hashed email addresses.

The segments should be available in DSP within 24 hours. After DSP receives the segment data, the audience count should be visible within nine (9) hours. For information about acceptable ID translation rates and why the segment counts can vary, see “Data Variances Between Email IDs and Universal IDs.”