Agency use case

A media agency with a DSP account is running a retargeting campaign on behalf of its customer, a top brand in the hospitality industry. The brand wants to retarget all of its guests in the last year with a new promotional offer. The brand hosts all guest information in Real-Time CDP. The brand can share an audience that consists of the hashed email IDs of its guests from its Real-Time CDP account to the media agency’s DSP account to retarget the guests through a media campaign.

Prerequisites

  • DSP account-level and campaign-level settings to enable audience sharing with LiveRamp RampID, which will translate customer data to RampIDs to create targetable segments. Your DSP account team will perform this configuration. RampID is available via a partnership between DSP and LiveRamp, and you don’t need your own LiveRamp membership to use it.
  • The Experience Cloud organization ID for the Experience Platform account. You can find your ID on your Real-Time CDP user profile page.
  • A Real-Time CDP source in DSP to receive audiences for campaign activation. Your DSP account team will create the source using your Experience Cloud organization ID.
  • The source key for the DSP account or advertiser, which is generated when a Real-Time CDP source is created in DSP. Your DSP account team will share this key with you. You’ll use it within Experience Platform to create a destination connection to the Advertising Cloud DSP destination, as explained below.
  • Customer data consisting of emails or hashed emails.

Supported identities

The Adobe Advertising Cloud DSP destination supports the activation of identities described in the table below. Learn more about identities.

Target IdentityDescriptionConsiderations
email_lc_sha256Email addresses hashed with the SHA256 algorithmExperience Platform supports both plain text and SHA256-hashed email addresses. When your source field contains unhashed attributes, check the Apply transformation option to have Experience Platform automatically hash the data on activation.

Export type and frequency

Refer to the following table for information about the destination export type and frequency.

ItemTypeNotes
Export typeAudience exportYou are exporting all members of an audience with the identifiers (email or hashed email) used in the Advertising Cloud DSP destination.
Export frequencyStreamingStreaming destinations are “always on” API-based connections. When a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Connect to the destination

IMPORTANT
To connect to the destination, you need the View Destinations and Manage Destinations access control permission for Experience Platform. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to the destination, follow the instructions to create a destination connection using the Experience Platform user interface. In the destination configuration workflow, fill in the fields listed in the two sections below.

Authenticate to destination

To connect to the destination, provide the following parameter in the Connection type section, and then select Connect to destination.:

Connection type field

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.

Destination detail fields

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

IMPORTANT

Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.