Manage Audience Sources to Activate Universal ID Audiences

Last update: December 10, 2024

Topics:
DSP Audiences

CREATED FOR:

User

Beta feature

Create a source in DSP for each first-party audience in your customer data platform that you want to convert to segments containing specified universal ID types. You can import the segments to your organization’s DSP account or to an advertiser account. Data charges are applied based on the selected universal ID types. Once you create a source, additional steps are required to ingest the audiences from each customer data platform. See the note at the end of the procedure to create a source.

You can later change the universal ID types to which the source audience is translated, and view a log of the changes.

You can also delete a source.

Create an Audience Source

In the main menu, click Audiences > Sources.
Click Add Source.
In the Select a Type menu, select your customer data platform:
- RT-CDP: The Adobe Real-Time CDP.
- ActionIQ: The ActionIQ customer data platform.
- Amperity: The Amperity customer data platform.
- Optimizely: The Optimizely customer data platform.
- Tealium CDP: (Configured users only) The Tealium customer data platform.
Specify the Data Visibility Level: Advertiser or Account.
Enter the remaining source settings.

Keep a copy of the Source Key that is generated. You’ll need the value later.
Click Save.

NOTE

After you create a source for your customer data platform, you must complete additional steps to import your audience. See the workflow for Adobe Real-time CDP, the workflow for Amperity, the workflow for Optimizely, and the workflow for Tealium.

Change the ID Types for an Audience Source

In the main menu, click Audiences > Sources.
Hold the cursor over the source row and click Edit.
Change the IDs selected for the source.
Click Save.

Delete an Audience Source

Deleting a source removes the segments translated through the source.

In the main menu, click Audiences > Sources.
Hold the cursor over the source row and click Delete.
In the confirmation message, click Delete.

View the Change Log for an Audience Source

You can view details about changes to an audience source record and optionally attach notes to the log.

In the main menu, click Audiences > Sources.
Hold the cursor over the source row and click Change log.
(Optional) To attach a note to the change log:
1. Hold the cursor over the source row and click Add Notes.
2. Enter the note, and then click Save.
  
  The maximum length is 256 characters.
(Optional) To open the log in a larger detail screen, hold the cursor over the source row and click View Details.

Audience Source Settings

Data Visibility Level: Whether the segments are available to a single advertiser with access to the account (Advertiser) or to all advertisers with access to the account Account.

Advertiser: (Advertiser-level visibility only) The advertiser for whom the segments are available. Select one from the list of advertisers with access to the account.

Enter IMS Org Id: (Real-Time CDP sources only) The Adobe Experience Cloud organization ID for the Adobe Experience Platform account.

Convert PII to the following IDs: The ID types to which you’ll convert your personally identifiable information (PII). If you select multiple types, the generated segment is populated with values for each selected ID type (such as a RampID and a Unified ID2.0 for each email address). Data charges are applied accordingly.

For RampID and Unified ID2.0, the vendor looks up each email address to see if an ID already exists and translates the address to a matching ID when available. If an ID doesn’t exist for the address, then it creates a new ID.

NOTE

You can target only one type of ID in a single placement. To test performance by ID type, create a separate placement for each ID type in the segment.

RampID: To convert PII to a RampID. You can use RampIDs for retargeting logging-in users and for Adobe Analytics for Advertising measurement.
Unified ID2.0 (Beta): To convert PII to a Unified ID 2.0 ID for retargeting logging-in users.

Terms of Service: The terms of service agreement for converting PII to universal IDs. You or another user in the DSP account must accept the terms once before you can convert data to a new ID type. For customers with managed service contracts, your Adobe Account Team will get your consent and accept the terms on your organization’s behalf. To read the terms, click >. To accept the terms, scroll to the bottom of the terms and click Accept.

Source Key: (Read-only; generated automatically) The source key you can use to create a destination connection in the customer data platform to push audiences to Advertising DSP. You can copy the value to your clipboard to paste into the destination connection settings or into a file.

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