Create an Audience Source to Activate First-Party Audiences

Create a source in DSP to import first-party audiences to your DSP account or an advertiser account.

For additional steps required to ingest segments from specific customer data platforms, see the audience-specific activation workflows

  1. In the main menu, click Audiences > Sources.

  2. Click Add Source.

  3. In the Select a Type menu, select the source type.

  4. Specify the Data Visibility Level: Advertiser or Account.

  5. Enter the remaining source settings.

    Keep a copy of the Source Key that is generated. You’ll need the value later.

  6. Click Save.

After you create a source for your customer data platform, you must complete additional steps. See the activation workflow for Adobe Real-time CDP and the activation workflow for Tealium.